Verkada
Field Marketing Manager Washington, D.C. United States Marketing - Dept - Field
Verkada, Washington, District of Columbia, us, 20022
Who We Are
Verkada designs security solutions with six product lines — video security cameras, access control, environmental sensors, alarms, workplace, and intercoms — delivered through an integrated, cloud-based software platform. We serve 33,500+ organizations in 93 countries, including 96 Fortune 500 companies. Since 2016 we’ve grown to 15 offices and 2,200+ full-time employees. About the Role
You will define the solutions focus areas, strategic direction and marketing and demand generation needs to create a pipeline specific to State & Federal prospects. You will develop campaigns to build a best-in-class ecosystem of security expertise. You will drive customer success, engagement and loyalty in the Federal/Public Sector market. This role reports to the Growth Lead. We are committed to a thriving in-office culture. This role requires on-site presence at our HQ in San Mateo, CA 5 days a week or a hybrid arrangement in Washington, DC. What You’ll Do
Pipeline Generation & Strategy : Craft and execute innovative account-based marketing (ABM) strategies that generate qualified pipeline across key State and Federal government agencies. Manage a portfolio of high-potential public sector accounts and oversee the full outreach lifecycle from early engagement to sales enablement. Scalable Infrastructure : Design and launch scalable, repeatable programs aligned with public sector procurement cycles, compliance requirements, and decision-making processes. Develop GTM motions for verticals such as public safety, education, transportation, and federal government. Audience & Data Strategy : Own segmentation for public sector audiences. Use firmographic data, government RFP/RFI activity, and intent signals to prioritize outreach and tailor messaging across buying centers. Campaign Execution & Optimization : Lead end-to-end integrated marketing campaigns (email, events, direct mail, webinars, digital ads) that resonate with government stakeholders. Monitor performance, run A/B tests, and iterate to maximize ROI and deal velocity. Cross-Department Collaboration : Collaborate with Federal and SLED sales teams, partner/channel teams, MDRs, product marketing, and compliance/legal to ensure message alignment and successful execution. Bridge field and marketing to close feedback loops and accelerate deals. Performance Monitoring & Insights : Develop dashboards to track campaign KPIs, lead progression, and contract wins. Provide actionable insights to sales leadership and executives on what’s working and where to invest further. What You Bring
5+ years of B2B marketing experience with 3+ years in the Federal Civilian public sector market. Deep understanding of federal personas and procurement processes. Demonstrated ability to collaborate cross-functionally with sales, marketing operations, and product teams. Experience managing large-scale marketing campaigns and optimizing performance. Strong understanding of multi-channel marketing strategies (digital and outbound, including webinars, direct mail, email, content syndication). Employee Benefits
Verkada offers comprehensive wellness perks, benefits, and resources to support employees and their families, including: Healthcare programs with premiums covered for the employee on at least one plan and substantial coverage for dependents Nationwide medical, vision and dental coverage Health Savings Account (HSA) with employer contributions and Flexible Spending Account (FSA) options Expanded mental health support Paid parental leave and fertility benefits Paid holidays, flexible PTO, and personal sick time Fertility stipend and wellness/fitness benefits Healthy daily lunches Additional Information
You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role at this time. Annual Pay Range Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable): $120,000 - $195,000 USD Verkada is an equal opportunity employer. All applicants will be considered without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other status protected by law. Apply for this job
To apply, please provide the required information and upload your resume/CV in the appropriate fields.
#J-18808-Ljbffr
Verkada designs security solutions with six product lines — video security cameras, access control, environmental sensors, alarms, workplace, and intercoms — delivered through an integrated, cloud-based software platform. We serve 33,500+ organizations in 93 countries, including 96 Fortune 500 companies. Since 2016 we’ve grown to 15 offices and 2,200+ full-time employees. About the Role
You will define the solutions focus areas, strategic direction and marketing and demand generation needs to create a pipeline specific to State & Federal prospects. You will develop campaigns to build a best-in-class ecosystem of security expertise. You will drive customer success, engagement and loyalty in the Federal/Public Sector market. This role reports to the Growth Lead. We are committed to a thriving in-office culture. This role requires on-site presence at our HQ in San Mateo, CA 5 days a week or a hybrid arrangement in Washington, DC. What You’ll Do
Pipeline Generation & Strategy : Craft and execute innovative account-based marketing (ABM) strategies that generate qualified pipeline across key State and Federal government agencies. Manage a portfolio of high-potential public sector accounts and oversee the full outreach lifecycle from early engagement to sales enablement. Scalable Infrastructure : Design and launch scalable, repeatable programs aligned with public sector procurement cycles, compliance requirements, and decision-making processes. Develop GTM motions for verticals such as public safety, education, transportation, and federal government. Audience & Data Strategy : Own segmentation for public sector audiences. Use firmographic data, government RFP/RFI activity, and intent signals to prioritize outreach and tailor messaging across buying centers. Campaign Execution & Optimization : Lead end-to-end integrated marketing campaigns (email, events, direct mail, webinars, digital ads) that resonate with government stakeholders. Monitor performance, run A/B tests, and iterate to maximize ROI and deal velocity. Cross-Department Collaboration : Collaborate with Federal and SLED sales teams, partner/channel teams, MDRs, product marketing, and compliance/legal to ensure message alignment and successful execution. Bridge field and marketing to close feedback loops and accelerate deals. Performance Monitoring & Insights : Develop dashboards to track campaign KPIs, lead progression, and contract wins. Provide actionable insights to sales leadership and executives on what’s working and where to invest further. What You Bring
5+ years of B2B marketing experience with 3+ years in the Federal Civilian public sector market. Deep understanding of federal personas and procurement processes. Demonstrated ability to collaborate cross-functionally with sales, marketing operations, and product teams. Experience managing large-scale marketing campaigns and optimizing performance. Strong understanding of multi-channel marketing strategies (digital and outbound, including webinars, direct mail, email, content syndication). Employee Benefits
Verkada offers comprehensive wellness perks, benefits, and resources to support employees and their families, including: Healthcare programs with premiums covered for the employee on at least one plan and substantial coverage for dependents Nationwide medical, vision and dental coverage Health Savings Account (HSA) with employer contributions and Flexible Spending Account (FSA) options Expanded mental health support Paid parental leave and fertility benefits Paid holidays, flexible PTO, and personal sick time Fertility stipend and wellness/fitness benefits Healthy daily lunches Additional Information
You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role at this time. Annual Pay Range Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable): $120,000 - $195,000 USD Verkada is an equal opportunity employer. All applicants will be considered without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other status protected by law. Apply for this job
To apply, please provide the required information and upload your resume/CV in the appropriate fields.
#J-18808-Ljbffr