Senior Manager, Marketing Operations (RapidScale)
Cox Communications, Cedar Hill, Texas, United States, 75104
The largest private broadband company in America, proudly serving over 6.5 million residences and businesses
Overview
At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, RapidScale enables companies to turn technology into their greatest competitive advantage. Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience. We are seeking a detail-oriented and strategic Senior Manager of Marketing Operations to oversee the operational management and optimization of our marketing initiatives. Reporting to our Senior Director of GTM Operations, the ideal candidate will act as a bridge between strategy and execution, ensuring the marketing team has the tools, processes, and insights needed to succeed, while also aligning closely with sales and other key business functions. The successful candidate will possess a strong analytical mindset, exceptional project management skills, and a passion for driving results through effective marketing processes and technologies. Responsibilities
Operations Management: Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness. Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively. Data Analysis, Reporting & Governance: Gather reporting requirements and deliver dashboards and reports on marketing performance and KPIs. Monitor and analyze marketing performance metrics, track contributions to pipeline and revenue, and provide actionable insights. Prepare and present regular reports on marketing performance and ROI. Continuously optimize marketing spend and channel effectiveness. Analyze and provide feedback on lead quality and funnel impact. Manage governance of customer and prospect data to ensure accuracy and up-to-date information. Manage list analysis and import processes between sales and marketing to keep the database clean and compliant. Budget Management: Manage the marketing budget in collaboration with finance and leadership, track expenditures, and ensure alignment with strategic priorities. Identify cost-saving opportunities and optimize resource allocation. Lead Management: Oversee lead creation, nurturing and scoring processes in collaboration with Demand Gen, ensuring leads are properly segmented and moved through the sales funnel in coordination with sales operations. Ensure smooth handoff between marketing and sales and prompt, accurate lead responses. Project Management: Coordinate cross-functional teams to ensure timely project delivery. Oversee management of third-party marketing operations firm team. Collaboration & Communication: Support cohesive brand strategies and pipeline generation through effective use of the marketing tech stack and best practices. Liaise with external vendors and partners to enhance marketing efforts. Qualifications
Minimum:
Bachelor’s degree in a related discipline and 8 years of experience in a related field. The right candidate could also have alternative combinations (e.g., master’s degree with 6 years, Ph.D. with 3 years, or 12 years total) in a related field. 3 years of experience in a management or lead role. Experience collaborating with Sales, Sales Operations, or cross-functional teams. Experience with CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics). Experience using data analysis tools (Power BI) to interpret metrics and create actionable insights. Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions. Preferred Skills
Experience with budgeting and financial analysis. Familiarity with digital marketing channels, including SEO, PPC, and social media. Knowledge of data privacy regulations and best practices. Experience working within an MSP, Cloud Computing, or Technology company. Compensation & Benefits
USD 108,800.00 - 181,400.00 per year. Compensation includes a base salary of $108,800.00 - $181,400.00. The base salary may vary within the anticipated base pay range based on factors such as location and the candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits:
The company offers eligible employees generous vacation with pay, seven paid holidays per year, and up to 160 hours of paid wellness annually. Additional paid time off includes bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must be authorized to work in the United States without sponsorship.
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At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, RapidScale enables companies to turn technology into their greatest competitive advantage. Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience. We are seeking a detail-oriented and strategic Senior Manager of Marketing Operations to oversee the operational management and optimization of our marketing initiatives. Reporting to our Senior Director of GTM Operations, the ideal candidate will act as a bridge between strategy and execution, ensuring the marketing team has the tools, processes, and insights needed to succeed, while also aligning closely with sales and other key business functions. The successful candidate will possess a strong analytical mindset, exceptional project management skills, and a passion for driving results through effective marketing processes and technologies. Responsibilities
Operations Management: Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness. Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively. Data Analysis, Reporting & Governance: Gather reporting requirements and deliver dashboards and reports on marketing performance and KPIs. Monitor and analyze marketing performance metrics, track contributions to pipeline and revenue, and provide actionable insights. Prepare and present regular reports on marketing performance and ROI. Continuously optimize marketing spend and channel effectiveness. Analyze and provide feedback on lead quality and funnel impact. Manage governance of customer and prospect data to ensure accuracy and up-to-date information. Manage list analysis and import processes between sales and marketing to keep the database clean and compliant. Budget Management: Manage the marketing budget in collaboration with finance and leadership, track expenditures, and ensure alignment with strategic priorities. Identify cost-saving opportunities and optimize resource allocation. Lead Management: Oversee lead creation, nurturing and scoring processes in collaboration with Demand Gen, ensuring leads are properly segmented and moved through the sales funnel in coordination with sales operations. Ensure smooth handoff between marketing and sales and prompt, accurate lead responses. Project Management: Coordinate cross-functional teams to ensure timely project delivery. Oversee management of third-party marketing operations firm team. Collaboration & Communication: Support cohesive brand strategies and pipeline generation through effective use of the marketing tech stack and best practices. Liaise with external vendors and partners to enhance marketing efforts. Qualifications
Minimum:
Bachelor’s degree in a related discipline and 8 years of experience in a related field. The right candidate could also have alternative combinations (e.g., master’s degree with 6 years, Ph.D. with 3 years, or 12 years total) in a related field. 3 years of experience in a management or lead role. Experience collaborating with Sales, Sales Operations, or cross-functional teams. Experience with CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics). Experience using data analysis tools (Power BI) to interpret metrics and create actionable insights. Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions. Preferred Skills
Experience with budgeting and financial analysis. Familiarity with digital marketing channels, including SEO, PPC, and social media. Knowledge of data privacy regulations and best practices. Experience working within an MSP, Cloud Computing, or Technology company. Compensation & Benefits
USD 108,800.00 - 181,400.00 per year. Compensation includes a base salary of $108,800.00 - $181,400.00. The base salary may vary within the anticipated base pay range based on factors such as location and the candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits:
The company offers eligible employees generous vacation with pay, seven paid holidays per year, and up to 160 hours of paid wellness annually. Additional paid time off includes bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must be authorized to work in the United States without sponsorship.
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