Cvent
Senior Analyst, Marketing & Data Insights
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
Responsibilities
Serve as an audience targeting expert, analyze marketing program performance, and operationalize how we “go to market” across all channels.
Collaborate with Product Marketing and Sales to define target audience segments for use in marketing campaigns.
Enable marketing campaign owners to personalize campaigns to defined audience segments, aiming for the right message at the right time to the right person.
Reduce time to market in daily operations and improve conversion rates along the customer journey.
Engage with key decision-makers within target organizations and use data, insights, and AI to improve campaign performance.
Ensure target contact lists are consistent, accurate, and compliant across marketing systems.
Collaborate with data vendors and research teams to ensure complete information for effective targeting.
Educate the marketing department on best practices and guidelines for direct sales and marketing regulations globally.
What You Need
2-3+ years of experience in marketing data operations, marketing analytics, or a related role.
Familiarity with audiences, segmentation, and marketing-owned communications strategy.
Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights.
Knowledge of digital marketing channels and tactics.
Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce.
Demonstrated project management experience: ability to work with stakeholders to finalize requirements, create project plans, present to teams, and manage multiple dependencies to meet deadlines.
Self-motivated and able to thrive in a fast-paced environment, working both with teams and independently.
Nice to Have
Basic knowledge of SQL.
Experience with contact data vendors like ZoomInfo, Slintel, etc.
Experience with data visualization/BI tools like Sigma or Tableau.
Experience with intent vendors like 6Sense.
Physical Demands: We are not able to offer sponsorship for this position.
Employment Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing
Industries: Software Development
Referrals increase your chances of interviewing at Cvent.
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Responsibilities
Serve as an audience targeting expert, analyze marketing program performance, and operationalize how we “go to market” across all channels.
Collaborate with Product Marketing and Sales to define target audience segments for use in marketing campaigns.
Enable marketing campaign owners to personalize campaigns to defined audience segments, aiming for the right message at the right time to the right person.
Reduce time to market in daily operations and improve conversion rates along the customer journey.
Engage with key decision-makers within target organizations and use data, insights, and AI to improve campaign performance.
Ensure target contact lists are consistent, accurate, and compliant across marketing systems.
Collaborate with data vendors and research teams to ensure complete information for effective targeting.
Educate the marketing department on best practices and guidelines for direct sales and marketing regulations globally.
What You Need
2-3+ years of experience in marketing data operations, marketing analytics, or a related role.
Familiarity with audiences, segmentation, and marketing-owned communications strategy.
Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights.
Knowledge of digital marketing channels and tactics.
Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce.
Demonstrated project management experience: ability to work with stakeholders to finalize requirements, create project plans, present to teams, and manage multiple dependencies to meet deadlines.
Self-motivated and able to thrive in a fast-paced environment, working both with teams and independently.
Nice to Have
Basic knowledge of SQL.
Experience with contact data vendors like ZoomInfo, Slintel, etc.
Experience with data visualization/BI tools like Sigma or Tableau.
Experience with intent vendors like 6Sense.
Physical Demands: We are not able to offer sponsorship for this position.
Employment Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing
Industries: Software Development
Referrals increase your chances of interviewing at Cvent.
#J-18808-Ljbffr