Green Works
Senior Digital & Ecommerce Marketing Manager
Green Works, Mooresville, North Carolina, United States, 28115
Overview
Senior Digital & Ecommerce Marketing Manager based in Mooresville, NC. Greenworks Tools is a leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for Original Equipment Manufacturers. For more information, visit greenworkstools.com or greenworkscommercial.com. Position Summary: This role is for a digital marketer who thrives on building campaigns that perform, optimize, and use marketing technology to fuel growth. The individual will be responsible for developing and executing digital strategies across paid media, affiliate, and CRM (email, SMS, push) while identifying new ways to drive incremental revenue through innovation and channel optimization. The role involves evaluating and leveraging MarTech platforms and tools, and ultimately leading a transition toward fully in-house media and affiliate operations. Essential Duties and Responsibilities: Digital Marketing Strategy & Revenue Growth
Build and lead cross-channel digital marketing strategies that align with business goals including acquisition, engagement, retention, and revenue growth. Identify new digital opportunities and campaign concepts that drive conversions across DTC and marketplace channels. Map out and manage a rolling digital campaign calendar aligned with product launches, seasonal promotions, and brand initiatives. Forecast performance and build business cases for digital programs to support leadership decision-making. Own strategy and execution across paid search, shopping, display, video, and retargeting. Platforms include Google, Meta, TikTok, Pinterest, Microsoft, LinkedIn, and emerging channels. Develop and refine audience segmentation, creative testing, and funnel optimization. Manage performance agency (or internal execution) to hit ROAS, CAC, and LTV goals. Collaborate with content and UX to improve ad-to-site conversion performance. Manage, own and handle Google paid, Meta paid business suites along with owning media budgets and ensuring proper pacing, bid management, and funnel-based attribution. Own affiliate program strategy and work with external agencies to meet program objectives. Manage affiliate programs (Rakuten, ShareASale, etc.), including promotions, commissions, and product focus. Launch and optimize campaigns for affiliate-deal sites (e.g., Slickdeals), influencers, and creator partners. Track attribution and partner ROI with GA4, UTM tagging, and platform dashboards. Build automated and campaign-based CRM programs to drive customer engagement, upsell, and retention. Use behavioral and transactional data to power segmentation and personalized journeys. Collaborate with product and content teams to ensure timely and relevant messaging aligned with the campaign calendar. Use Google Analytics 4, Looker, and campaign dashboards to evaluate channel performance and adjust strategies accordingly. Build test-and-learn frameworks to optimize spend and scale what works. Monitor KPIs like ROAS, LTV, CTR, and CPA, and report on trends and outcomes. Own day-to-day use of MarTech tools (Attentive, Salesforce, etc) and recommend enhancements to support scaling. Autonomous Leader: Thrive in a high-impact role with the ability to independently drive the digital & ecommerce marketing function across a multi-channel digital ecosystem. Team Development: Coaches, mentors, and empowers team members to grow their skills, take ownership, and deliver high-quality work. Strategic Thinker: Balance big-picture vision with hands-on execution in a fast-paced environment. Excellent Communicator: Strong presentation and storytelling skills to convey design rationale to diverse audiences. Problem Solver: Proactive, analytical, and adaptable with a keen eye for detail and a passion for creating innovative digital experiences. Cross-Functional Leadership: Collaborates across departments, advocating for the digital team while supporting company-wide priorities. Qualifications
Bachelors degree in Marketing, Business, or related field for Ecommerce brands. 58+ years of digital marketing experience, including direct ownership of paid, affiliates lifecycle channels. Experience with GA4, campaign performance tracking, and optimization. Strong knowledge of Shopify, GA4, UTM tracking, and digital media metrics (ROAS, CPA, CTR, LTV). Familiarity with email/SMS platforms (Salesforce, Attentive, Rakuten) and affiliate tools. Team player that works cross-functionally across a company. Experience with Salesforce Marketing Cloud, Intelligence Studio. Ability to thrive in a fast-paced, data-driven environment with shifting priorities and high ownership. Compensation and Benefits
Health, dental, and vision coverage 401k company match plan Paid sick, personal, and vacation time Note:
Greenworks will not offer sponsorship for employment-based visa status. Applicants must be authorized to work in the United States without sponsorship. Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities. #J-18808-Ljbffr
Senior Digital & Ecommerce Marketing Manager based in Mooresville, NC. Greenworks Tools is a leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for Original Equipment Manufacturers. For more information, visit greenworkstools.com or greenworkscommercial.com. Position Summary: This role is for a digital marketer who thrives on building campaigns that perform, optimize, and use marketing technology to fuel growth. The individual will be responsible for developing and executing digital strategies across paid media, affiliate, and CRM (email, SMS, push) while identifying new ways to drive incremental revenue through innovation and channel optimization. The role involves evaluating and leveraging MarTech platforms and tools, and ultimately leading a transition toward fully in-house media and affiliate operations. Essential Duties and Responsibilities: Digital Marketing Strategy & Revenue Growth
Build and lead cross-channel digital marketing strategies that align with business goals including acquisition, engagement, retention, and revenue growth. Identify new digital opportunities and campaign concepts that drive conversions across DTC and marketplace channels. Map out and manage a rolling digital campaign calendar aligned with product launches, seasonal promotions, and brand initiatives. Forecast performance and build business cases for digital programs to support leadership decision-making. Own strategy and execution across paid search, shopping, display, video, and retargeting. Platforms include Google, Meta, TikTok, Pinterest, Microsoft, LinkedIn, and emerging channels. Develop and refine audience segmentation, creative testing, and funnel optimization. Manage performance agency (or internal execution) to hit ROAS, CAC, and LTV goals. Collaborate with content and UX to improve ad-to-site conversion performance. Manage, own and handle Google paid, Meta paid business suites along with owning media budgets and ensuring proper pacing, bid management, and funnel-based attribution. Own affiliate program strategy and work with external agencies to meet program objectives. Manage affiliate programs (Rakuten, ShareASale, etc.), including promotions, commissions, and product focus. Launch and optimize campaigns for affiliate-deal sites (e.g., Slickdeals), influencers, and creator partners. Track attribution and partner ROI with GA4, UTM tagging, and platform dashboards. Build automated and campaign-based CRM programs to drive customer engagement, upsell, and retention. Use behavioral and transactional data to power segmentation and personalized journeys. Collaborate with product and content teams to ensure timely and relevant messaging aligned with the campaign calendar. Use Google Analytics 4, Looker, and campaign dashboards to evaluate channel performance and adjust strategies accordingly. Build test-and-learn frameworks to optimize spend and scale what works. Monitor KPIs like ROAS, LTV, CTR, and CPA, and report on trends and outcomes. Own day-to-day use of MarTech tools (Attentive, Salesforce, etc) and recommend enhancements to support scaling. Autonomous Leader: Thrive in a high-impact role with the ability to independently drive the digital & ecommerce marketing function across a multi-channel digital ecosystem. Team Development: Coaches, mentors, and empowers team members to grow their skills, take ownership, and deliver high-quality work. Strategic Thinker: Balance big-picture vision with hands-on execution in a fast-paced environment. Excellent Communicator: Strong presentation and storytelling skills to convey design rationale to diverse audiences. Problem Solver: Proactive, analytical, and adaptable with a keen eye for detail and a passion for creating innovative digital experiences. Cross-Functional Leadership: Collaborates across departments, advocating for the digital team while supporting company-wide priorities. Qualifications
Bachelors degree in Marketing, Business, or related field for Ecommerce brands. 58+ years of digital marketing experience, including direct ownership of paid, affiliates lifecycle channels. Experience with GA4, campaign performance tracking, and optimization. Strong knowledge of Shopify, GA4, UTM tracking, and digital media metrics (ROAS, CPA, CTR, LTV). Familiarity with email/SMS platforms (Salesforce, Attentive, Rakuten) and affiliate tools. Team player that works cross-functionally across a company. Experience with Salesforce Marketing Cloud, Intelligence Studio. Ability to thrive in a fast-paced, data-driven environment with shifting priorities and high ownership. Compensation and Benefits
Health, dental, and vision coverage 401k company match plan Paid sick, personal, and vacation time Note:
Greenworks will not offer sponsorship for employment-based visa status. Applicants must be authorized to work in the United States without sponsorship. Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities. #J-18808-Ljbffr