Navient
Overview
Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and help them pay down their debt to get on the right financial track, fast. We build tools that help people feel in control of their financial future, including private student loans, student loan refinancing, and scholarships. Earnies are committed to helping students live their best lives, free from the stress of student debt. If youre as passionate as we are about our mission, read more below, and lets build something great together! Lifecycle Marketing Manager
The Lifecycle Marketing Manager position will report to the Director of Lifecycle Marketing. Responsibilities Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing. Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts. Your Impact As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services. You will be responsible for building out some of Earnest's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth. About You 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment 3+ years of experience developing lifecycle/CRM engagement programs Experience in audience segmentation and targeting using database information and real-time event data Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA) Even Better Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github Where This role will be based in the United States Pay Range $120,000$164,000 USD Earnest Benefits Health, Dental, & Vision benefits plus savings plans Mac computers + work-from-home stipend to set up your home office Monthly internet and phone reimbursement Employee Stock Purchase Plan Restricted Stock Units (RSUs) 401(k) plan to help you save for retirement plus a company match Robust tuition reimbursement program $1,000 travel perk on each Earnie-versary to anywhere in the world Competitive days of annual PTO Competitive parental leave What Makes an Earnie At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other: Every Second Counts
: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
Choose To Do Hard Things
: We win by tackling the hard things that others avoid, fueled by grit and resilience.
Pursue Excellence
: Great companies, teams, and individuals never settle and are proud of the work that they do. Whats good enough today wont be good enough tomorrow. Excellence isnt a destination; its a mindset of continuous improvement.
Lead Together
: Our success comes from how we work together. Leadership is not about titlesit is about action. We take ownership, drive results, and move forward as a team.
Dont Take Yourself Too Seriously
: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
EEO Statement Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance. #J-18808-Ljbffr
Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and help them pay down their debt to get on the right financial track, fast. We build tools that help people feel in control of their financial future, including private student loans, student loan refinancing, and scholarships. Earnies are committed to helping students live their best lives, free from the stress of student debt. If youre as passionate as we are about our mission, read more below, and lets build something great together! Lifecycle Marketing Manager
The Lifecycle Marketing Manager position will report to the Director of Lifecycle Marketing. Responsibilities Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing. Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts. Your Impact As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services. You will be responsible for building out some of Earnest's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth. About You 5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment 3+ years of experience developing lifecycle/CRM engagement programs Experience in audience segmentation and targeting using database information and real-time event data Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA) Even Better Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github Where This role will be based in the United States Pay Range $120,000$164,000 USD Earnest Benefits Health, Dental, & Vision benefits plus savings plans Mac computers + work-from-home stipend to set up your home office Monthly internet and phone reimbursement Employee Stock Purchase Plan Restricted Stock Units (RSUs) 401(k) plan to help you save for retirement plus a company match Robust tuition reimbursement program $1,000 travel perk on each Earnie-versary to anywhere in the world Competitive days of annual PTO Competitive parental leave What Makes an Earnie At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other: Every Second Counts
: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
Choose To Do Hard Things
: We win by tackling the hard things that others avoid, fueled by grit and resilience.
Pursue Excellence
: Great companies, teams, and individuals never settle and are proud of the work that they do. Whats good enough today wont be good enough tomorrow. Excellence isnt a destination; its a mindset of continuous improvement.
Lead Together
: Our success comes from how we work together. Leadership is not about titlesit is about action. We take ownership, drive results, and move forward as a team.
Dont Take Yourself Too Seriously
: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.
EEO Statement Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance. #J-18808-Ljbffr