TimelyCare
Overview
Join to apply for the
ABM Marketing Manager
role at
TimelyCare . At TimelyCare, youll be part of a mission-driven organization transforming how students access mental health and well-being support. This is a unique opportunity to shape a critical function within a fast-growing team and make a measurable impact on student success. Location
This is a remote position. Reviewing candidates across the country. What Youll Do Campaign Strategy & Execution Design and implement Always-On ABM programs using 6sense intent signals, internal data, and market trends to identify, engage, and convert high-value accounts across distinct education segments. Own full-funnel campaign design and execution that directly influences pipeline generation and acceleration, aligning efforts with revenue goals by segment. Develop tailored messaging and creative strategies aligned to each stage of the buyer journey (Awareness, Consideration, Decision, Purchase). Leverage multi-channel activation across display advertising, LinkedIn, Meta, Google PPC, direct mail, and email. Pipeline Acceleration & Conversion Optimization Partner with Sales to design ABM plays that expedite late-stage opportunities, improve win rates, and reduce sales cycle times. Run personalized campaigns to influence open opportunities through targeted engagement and retargeting strategies. Project Management & Execution Collaborate cross-functionally with Product Marketing, Content, Creative, RevOps, and Sales to launch integrated campaigns. Oversee campaign calendars, briefs, and asset development. Performance Monitoring & Optimization Monitor performance metrics in 6sense and HubSpot; evaluate campaign effectiveness across key KPIs: account engagement, 6QAs, meetings held, opportunities, pipeline contribution, and closed ARR. Provide regular performance reports and actionable insights to stakeholders; optimize campaigns in real time to improve ROI. Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.
Qualifications
3+ years of experience in B2B demand generation or ABM, ideally in the EdTech or SaaS space. Direct experience with 6sense is highly preferred. Proficient in HubSpot and familiar with using data to drive marketing decisions. Demonstrated success running multi-channel campaigns with a clear impact on pipeline and revenue. Strong project management skills with the ability to coordinate multiple initiatives simultaneously. Strategic thinker with a hands-on approach to execution and optimization.
Benefits + Perks
Paid Company Holidays + No work on your birthday! Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community Variable bonus eligibility on a quarterly basis Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance Company-paid group Life Insurance + Company-paid Short Term Disability Concierge benefit support services 401(k) with employer match Free access to TimelyCare virtual medical and mental health support Mission-Driven Purpose with a Supportive Team Culture
Salary
The salary range for this opportunity is $80,000$85,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Mental Health Care #J-18808-Ljbffr
Join to apply for the
ABM Marketing Manager
role at
TimelyCare . At TimelyCare, youll be part of a mission-driven organization transforming how students access mental health and well-being support. This is a unique opportunity to shape a critical function within a fast-growing team and make a measurable impact on student success. Location
This is a remote position. Reviewing candidates across the country. What Youll Do Campaign Strategy & Execution Design and implement Always-On ABM programs using 6sense intent signals, internal data, and market trends to identify, engage, and convert high-value accounts across distinct education segments. Own full-funnel campaign design and execution that directly influences pipeline generation and acceleration, aligning efforts with revenue goals by segment. Develop tailored messaging and creative strategies aligned to each stage of the buyer journey (Awareness, Consideration, Decision, Purchase). Leverage multi-channel activation across display advertising, LinkedIn, Meta, Google PPC, direct mail, and email. Pipeline Acceleration & Conversion Optimization Partner with Sales to design ABM plays that expedite late-stage opportunities, improve win rates, and reduce sales cycle times. Run personalized campaigns to influence open opportunities through targeted engagement and retargeting strategies. Project Management & Execution Collaborate cross-functionally with Product Marketing, Content, Creative, RevOps, and Sales to launch integrated campaigns. Oversee campaign calendars, briefs, and asset development. Performance Monitoring & Optimization Monitor performance metrics in 6sense and HubSpot; evaluate campaign effectiveness across key KPIs: account engagement, 6QAs, meetings held, opportunities, pipeline contribution, and closed ARR. Provide regular performance reports and actionable insights to stakeholders; optimize campaigns in real time to improve ROI. Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.
Qualifications
3+ years of experience in B2B demand generation or ABM, ideally in the EdTech or SaaS space. Direct experience with 6sense is highly preferred. Proficient in HubSpot and familiar with using data to drive marketing decisions. Demonstrated success running multi-channel campaigns with a clear impact on pipeline and revenue. Strong project management skills with the ability to coordinate multiple initiatives simultaneously. Strategic thinker with a hands-on approach to execution and optimization.
Benefits + Perks
Paid Company Holidays + No work on your birthday! Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community Variable bonus eligibility on a quarterly basis Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance Company-paid group Life Insurance + Company-paid Short Term Disability Concierge benefit support services 401(k) with employer match Free access to TimelyCare virtual medical and mental health support Mission-Driven Purpose with a Supportive Team Culture
Salary
The salary range for this opportunity is $80,000$85,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Mental Health Care #J-18808-Ljbffr