Cresta
Overview
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, and co-founder Tim Shi, an early member of Open AI. Weve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and CarMax and weve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta. About the role
Were looking for a
Field Marketing Manager
to join our high-impact team. You'll own the event experience from concept to execution, bringing innovative ideas to life that differentiate our brand, deliver memorable experiences, and drive business results. Reporting to the Sr. Field Marketing Manager, this role is highly visible, strategic, and execution-heavy. Location: NYC preferred or San Francisco, Remote. Responsibilities
Own Strategy + Playbook:
Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success. Own Pipeline & Event ROI Reporting:
set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance. Lead Cross-Functional Alignment:
Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration Lead Complex Program Workstreams:
Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations) Manage Event Budget:
Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps Negotiate & Optimize Vendors:
Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value Build Integrated Promo Plans:
Partner with demand gen and digital to create multi-channel campaigns to drive registration Innovate & Share Learnings:
Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy Drive Executive Readiness:
Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact Standardize & Operationalize:
Own repeatable processes and workflows across event types, verticals, and regions Shape Field Narrative:
Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement Be a Collaborative Team Player:
Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping Qualifications
Bachelors degree or equivalent practical experience 35 years of experience in B2B field/event marketing or integrated campaign roles Strong project management capabilitiesable to juggle multiple programs at once Excellent communicator who can influence up, down, and across functions Analytical mindset with experience in reporting on event performance and ROI Preferred Qualifications
Experience with AI, Contact Center, or Customer Experience solutions Experience supporting account-based field strategies Previous sales/SDR experience or strong familiarity with sales processes Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly Benefits
We offer a comprehensive and people-first benefits package to support you at work and in life: Comprehensive medical, dental, and vision coverage with plans to fit you and your family Flexible PTO to take the time you need, when you need it Paid parental leave for all new parents welcoming a new child Retirement savings plan to help you plan for the future Remote work setup budget to help you create a productive home office Monthly wellness and communication stipend to keep you connected and balanced In-office meal program and commuter benefits provided for onsite employees Compensation
Compensation at Cresta Crestas approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. Salary Range : $120,000$150,000 + Offers Equity We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai Create a Job Alert Interested in building your career at Cresta? Get future opportunities sent straight to your email. Apply for this job
First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile * Are you legally authorized to work in the country where this role is based without restriction? * Will you now or in the future require visa sponsorship? * Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Crestas Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. PUBLIC BURDEN STATEMENT: This survey should take about 5 minutes to complete. #J-18808-Ljbffr
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, and co-founder Tim Shi, an early member of Open AI. Weve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and CarMax and weve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta. About the role
Were looking for a
Field Marketing Manager
to join our high-impact team. You'll own the event experience from concept to execution, bringing innovative ideas to life that differentiate our brand, deliver memorable experiences, and drive business results. Reporting to the Sr. Field Marketing Manager, this role is highly visible, strategic, and execution-heavy. Location: NYC preferred or San Francisco, Remote. Responsibilities
Own Strategy + Playbook:
Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success. Own Pipeline & Event ROI Reporting:
set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance. Lead Cross-Functional Alignment:
Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration Lead Complex Program Workstreams:
Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations) Manage Event Budget:
Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps Negotiate & Optimize Vendors:
Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value Build Integrated Promo Plans:
Partner with demand gen and digital to create multi-channel campaigns to drive registration Innovate & Share Learnings:
Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy Drive Executive Readiness:
Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact Standardize & Operationalize:
Own repeatable processes and workflows across event types, verticals, and regions Shape Field Narrative:
Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement Be a Collaborative Team Player:
Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping Qualifications
Bachelors degree or equivalent practical experience 35 years of experience in B2B field/event marketing or integrated campaign roles Strong project management capabilitiesable to juggle multiple programs at once Excellent communicator who can influence up, down, and across functions Analytical mindset with experience in reporting on event performance and ROI Preferred Qualifications
Experience with AI, Contact Center, or Customer Experience solutions Experience supporting account-based field strategies Previous sales/SDR experience or strong familiarity with sales processes Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly Benefits
We offer a comprehensive and people-first benefits package to support you at work and in life: Comprehensive medical, dental, and vision coverage with plans to fit you and your family Flexible PTO to take the time you need, when you need it Paid parental leave for all new parents welcoming a new child Retirement savings plan to help you plan for the future Remote work setup budget to help you create a productive home office Monthly wellness and communication stipend to keep you connected and balanced In-office meal program and commuter benefits provided for onsite employees Compensation
Compensation at Cresta Crestas approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. Salary Range : $120,000$150,000 + Offers Equity We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai Create a Job Alert Interested in building your career at Cresta? Get future opportunities sent straight to your email. Apply for this job
First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile * Are you legally authorized to work in the country where this role is based without restriction? * Will you now or in the future require visa sponsorship? * Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Crestas Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. PUBLIC BURDEN STATEMENT: This survey should take about 5 minutes to complete. #J-18808-Ljbffr