Fox Service Company
Website & Digital Marketing Specialist
Fox Service Company, Duluth, Georgia, United States, 30155
Website And Digital Specialist
The Website and Digital Specialist is responsible for building and maintaining modern, creative user experiences across multiple websites and digital technology platforms. The person will be responsible for managing marketing content and maintaining our six brand websites while driving online sales and optimizing the customer shopping experience. This professional will combine marketing expertise with a thorough understanding of online business processes to enhance our digital presence and ecommerce performance. Position Responsibilities include: Working with Marketing team to translate creative, innovative design ideas into high-quality user experiences including CSS guidelines to deliver engaging Content Marketing programs Installing, testing, and maintaining website and digital marketing technology tools and systems including software updates. Researching, recommending, testing, and installing web software / plug-ins including updates. Operating within a Project Management environment -- currently Wrike-based. Working with 3rd party website development partners and freelancers as needed to maintain digital marketing functionality in accordance with Marketing strategy. Supporting Product Information Management team to facilitate data transfer across multiple platforms including PIM, eCommerce, data export as needed. Supporting eCommerce Manager in defining and managing SEO best practices and execution including product names, ID, descriptions, meta data, etc. Supporting eCommerce Manager in generating analytics reports to monitor KPI for all marketing efforts including conversion, SEO keywords, social referrals, and online advertising. Developing and executing comprehensive ecommerce marketing strategies to increase online traffic, conversion rates, and revenue Analyzing website data and user behavior to identify trends and optimize marketing efforts Tracking key performance indicators (KPIs) and providing insights to improve marketing performance Monitoring and reporting on ecommerce sales performance with recommendations for growth Specific Knowledge, Skills or Abilities Required include: Web software proficiencies: Liquid (Shopify), HTML, SQL, PHP, e-commerce, WooCommerce, theme design, blog Additional software proficiencies: Wrike, Adobe Suite, Word, Excel, Outlook, and Google Analytics Strong software skills: Microsoft Office, and aptitude for learning new software. Internet savvy, strong knowledge of social media and related apps. Excellent presentation and inter-personal skills. Highly organized, creative and able to juggle many projects simultaneously. Work autonomously when needed to push projects through tight timelines. Position Qualifications include: Education: Bachelor's Degree in Marketing or related area, or equivalent experience Experience: 3+ years of marketing experience Work Environment and Physical Requirements include: Office Environment Ability to sit for long periods of time Vision abilities required to validate and enter data on computer May occasionally lift and/or move up to 10 lbs. Disclaimer: This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs' essential functions. Note: FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs on merit and the principles of equal employment opportunity. Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.
The Website and Digital Specialist is responsible for building and maintaining modern, creative user experiences across multiple websites and digital technology platforms. The person will be responsible for managing marketing content and maintaining our six brand websites while driving online sales and optimizing the customer shopping experience. This professional will combine marketing expertise with a thorough understanding of online business processes to enhance our digital presence and ecommerce performance. Position Responsibilities include: Working with Marketing team to translate creative, innovative design ideas into high-quality user experiences including CSS guidelines to deliver engaging Content Marketing programs Installing, testing, and maintaining website and digital marketing technology tools and systems including software updates. Researching, recommending, testing, and installing web software / plug-ins including updates. Operating within a Project Management environment -- currently Wrike-based. Working with 3rd party website development partners and freelancers as needed to maintain digital marketing functionality in accordance with Marketing strategy. Supporting Product Information Management team to facilitate data transfer across multiple platforms including PIM, eCommerce, data export as needed. Supporting eCommerce Manager in defining and managing SEO best practices and execution including product names, ID, descriptions, meta data, etc. Supporting eCommerce Manager in generating analytics reports to monitor KPI for all marketing efforts including conversion, SEO keywords, social referrals, and online advertising. Developing and executing comprehensive ecommerce marketing strategies to increase online traffic, conversion rates, and revenue Analyzing website data and user behavior to identify trends and optimize marketing efforts Tracking key performance indicators (KPIs) and providing insights to improve marketing performance Monitoring and reporting on ecommerce sales performance with recommendations for growth Specific Knowledge, Skills or Abilities Required include: Web software proficiencies: Liquid (Shopify), HTML, SQL, PHP, e-commerce, WooCommerce, theme design, blog Additional software proficiencies: Wrike, Adobe Suite, Word, Excel, Outlook, and Google Analytics Strong software skills: Microsoft Office, and aptitude for learning new software. Internet savvy, strong knowledge of social media and related apps. Excellent presentation and inter-personal skills. Highly organized, creative and able to juggle many projects simultaneously. Work autonomously when needed to push projects through tight timelines. Position Qualifications include: Education: Bachelor's Degree in Marketing or related area, or equivalent experience Experience: 3+ years of marketing experience Work Environment and Physical Requirements include: Office Environment Ability to sit for long periods of time Vision abilities required to validate and enter data on computer May occasionally lift and/or move up to 10 lbs. Disclaimer: This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs' essential functions. Note: FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs on merit and the principles of equal employment opportunity. Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.