International Cosmetics and Perfumes
Kering Beaut Assistant Marketing Manager, Bottega Veneta & Balenciaga
International Cosmetics and Perfumes, New York, New York, us, 10261
Assistant Marketing Manager, Bottega Veneta & Balenciaga
The Assistant Marketing Manager will play an essential role in executing marketing strategies to enhance Bottega Veneta's and Balenciaga's brand presence in North America and drive fragrance market share with a consumer-centric approach. This is a unique brand-building opportunity. We are looking for an ambitious self-starter Assistant Marketing Manager with strong analytical, communication and presentation skills. The ideal candidate will have strong interest or experience in luxury brand marketing, an understanding of both digital and traditional marketing channels, and analyze consumer and sales data to drive decision-making. This role requires close collaboration with Kering Beaut global teams, as well as the Kering Beaut Americas Creative, Sales, and Operations teams to ensure cohesive and innovative marketing campaigns across all touchpoints. Key Responsibilities
Support on the execution of 360 launch plans including visual weeks, sampling, media support, merchandising, co-op programming, PDP set up. Assist in the distribution of seasonal marketing collateral based on retail programming and sampling needs. Create retail marketing calendars and update seasonal side-by-sides for retailer activations. Support in recommending marketing ideas and trade marketing initiatives. Strategic Market Insights
Conduct competitive analysis of innovation and seasonal promotional programs to make recommendations for growth opportunities. Issue quarterly trend report including NPD competitive information, new product launches and social media trends. Leverage data through ongoing analysis and in-depth understanding of consumer insights to identify engagement strategies for the brand. Business analysis and reporting: Track retail sales and overall product performance. Track the performance of marketing campaigns and regularly present findings to management. Relationships and Partnerships
Collaborate closely with retail teams for all product copy, and assets needs. Partner with cross-functional teams on execution of PR, education, events, leveraging internal support and driving collaboration with cross-functional teams. Assist in building retailer meeting decks each season and coordinate needs for retailers. Partner with Global Marketing team to align on key priorities and ensure alignment in the local Marketing strategy. Core Requirements
Bachelor's degree in business, Marketing or relevant required. Minimum of 1-3 years of marketing experience, preferably in the luxury goods, fragrance, fashion or beauty industries. Innovative thinker and approach to business. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing analytics tools. This position requires the candidate to be organized and detailed-oriented. Strong analytical, communication and presentation skills.
The Assistant Marketing Manager will play an essential role in executing marketing strategies to enhance Bottega Veneta's and Balenciaga's brand presence in North America and drive fragrance market share with a consumer-centric approach. This is a unique brand-building opportunity. We are looking for an ambitious self-starter Assistant Marketing Manager with strong analytical, communication and presentation skills. The ideal candidate will have strong interest or experience in luxury brand marketing, an understanding of both digital and traditional marketing channels, and analyze consumer and sales data to drive decision-making. This role requires close collaboration with Kering Beaut global teams, as well as the Kering Beaut Americas Creative, Sales, and Operations teams to ensure cohesive and innovative marketing campaigns across all touchpoints. Key Responsibilities
Support on the execution of 360 launch plans including visual weeks, sampling, media support, merchandising, co-op programming, PDP set up. Assist in the distribution of seasonal marketing collateral based on retail programming and sampling needs. Create retail marketing calendars and update seasonal side-by-sides for retailer activations. Support in recommending marketing ideas and trade marketing initiatives. Strategic Market Insights
Conduct competitive analysis of innovation and seasonal promotional programs to make recommendations for growth opportunities. Issue quarterly trend report including NPD competitive information, new product launches and social media trends. Leverage data through ongoing analysis and in-depth understanding of consumer insights to identify engagement strategies for the brand. Business analysis and reporting: Track retail sales and overall product performance. Track the performance of marketing campaigns and regularly present findings to management. Relationships and Partnerships
Collaborate closely with retail teams for all product copy, and assets needs. Partner with cross-functional teams on execution of PR, education, events, leveraging internal support and driving collaboration with cross-functional teams. Assist in building retailer meeting decks each season and coordinate needs for retailers. Partner with Global Marketing team to align on key priorities and ensure alignment in the local Marketing strategy. Core Requirements
Bachelor's degree in business, Marketing or relevant required. Minimum of 1-3 years of marketing experience, preferably in the luxury goods, fragrance, fashion or beauty industries. Innovative thinker and approach to business. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing analytics tools. This position requires the candidate to be organized and detailed-oriented. Strong analytical, communication and presentation skills.