Growth Marketing Manager (Full Funnel)

Overview

Love Grown is focused on nourishing everyday foods with cereals and coffee crafted with care: free from chemicals and artificial ingredients, plant-powered, and designed to bring joy to daily rituals. Were early stage with a direct-to-consumer focus today.

Position: Growth Marketing Manager (Full-Time or Fractional)

About the Company: Love Grown

About the Role

Were looking for a hands-on Growth Marketing Manager who is equally strong at creative execution and data-driven decision making. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and loves wearing multiple hats. Youll run paid ads directly in-platform, build email and SMS campaigns, manage our content calendar, and collaborate with internal teams and creators to deliver great work.

This is a doer role youll be building, optimizing, and analyzing campaigns daily. The right person will balance creative instincts with analytical rigor, moving seamlessly between making content and measuring results.

This role could be structured as full-time or fractional depending on the candidate, and reports directly to the CEO.

Key Responsibilities

• Execute and optimize paid acquisition campaigns in Meta Ads Manager and Google Ads.
• Recommend new channels as needed and implement your recommendations.
• Own and manage marketing budgets with a focus on growth and ROI.
• Build and manage email campaigns and flows in Klaviyo; support SMS through Attentive.
• Develop and manage the content calendar across email, SMS, and social - in partnership with the internal team
• Collaborate with internal teams, content creators and external partners to execute campaigns
• Create and update landing pages to support campaigns; suggest offers and optimizations as needed
• Draft creative briefs or concepts, guide direction, and/or create assets directly in Canva/CapCut.
• Analyze performance data and proactively recommend optimizations to improve acquisition and retention.

Tools We Use

• Meta Ads Manager
• Google Ads
• Shopify
• Klaviyo
• Attentive
• Canva
• CapCut

What Were Looking For

• Full-funnel marketer with 5+ years experience in both paid and owned channels for a CPG and/or DTC brand
• Proven ability to run Meta and Google campaigns directly in-platform.
• Strong working knowledge of Klaviyo (building campaigns and flows).
• Comfort with content creation tools (Canva, CapCut or similar) and a good creative eye.
• Equally comfortable with creative problem-solving (ads, content, copy) and analytical work (data, testing, reporting).
• Organized and detail-oriented; can juggle multiple projects without dropping the ball.
• Self-starter with a proactive, type-A personality - youll keep the team moving, not the other way around.

Our Dream Team Member

• thrives in a fast-moving, entrepreneurial environment
• anticipates challenges and comes with answers
• Is collaborative and communicative
• takes pride in ownership and accountability and treats our growth goals like your own

How We Work

• Hands-on and all-in: We roll up our sleeves and share the workload. Whether thats creating static ads, shooting videos, or writing email campaigns, we divide and conquer to get the job done.
• Collaborative and flexible: We tap external partners and resources when needed, but were not afraid to get scrappy and make things happen ourselves.
• Ideas over hierarchy: Best idea wins. Everyone brings ideas to the table.
• Iterative mindset: We value progress over perfection. We learn, test, and improve as we go.
• Do what it takes: At the end of the day, were united by getting the job done and delivering results.

Bonus Points

• Experience creating high-performing social content (copy, design, or video).
• Prior DTC/eCommerce brand experience.
• Success stories of scaling growth budgets profitably.
• Close to NYC and willing to work in person from time to time

Employment Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Retail

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