Manager Alliance Marketing -AWS (RapidScale)

Manager Alliance Marketing - AWS (RapidScale)

Apply locations

Raleigh NC, Remote - Virginia, San Diego CA, Remote - New York, Chicago IL

Job details

Type: Full time | Posted: Yesterday | Requisition ID: R202565630

Company

Cox Communications, Inc.

Job Family Group

Marketing

Job Profile

Manager, Channel Marketing

Management Level

Manager - People Leader

Flexible Work Option

Remote work within the specified country

Travel %

Yes, 25%

Work Shift

Day

Compensation

Base salary ranges from $99,000 to $165,000, with potential additional incentives based on location and experience.

Job Description

RapidScale, a leader in managed cloud solutions, seeks a Manager of Alliance Marketing to develop and execute co-marketing strategies with AWS. Responsibilities include managing joint campaigns, digital demand generation, sales enablement, and partnership investments to enhance market visibility and pipeline growth. This role involves working closely with AWS marketing teams and internal stakeholders to align initiatives and optimize results.

Key Responsibilities

1. Lead AWS co-marketing strategies and joint go-to-market activities.
2. Develop integrated marketing plans including digital campaigns, ABM, and co-branded content.
3. Drive demand generation initiatives to expand brand awareness and pipeline.
4. Coordinate with AWS and internal teams to ensure messaging consistency and program success.
5. Manage MDF and co-op marketing investments, including ROI analysis.
6. Create and maintain campaign and event roadmaps aligned with AWS priorities.
7. Collaborate on content creation for campaigns and assets.
8. Monitor KPIs and optimize campaigns based on data insights.
9. Ensure brand consistency across all AWS-related initiatives.

Qualifications

• Bachelors degree in marketing or related field with 6+ years of B2B tech marketing experience, or a Masters with 4+ years, or 10+ years of relevant experience without a degree.
• At least 2 years in partner or alliance marketing, preferably within hyperscaler ecosystems.
• Deep understanding of AWS partner marketing programs and campaigns.
• Proven success in developing demand-driven marketing campaigns.
• Strong messaging, content creation, and sales enablement skills.
• Data-driven with knowledge of Salesforce and analytics tools.
• Ability to present results and coordinate across teams.

Preferred Qualifications

• Experience working with AWS field sales or co-sell teams.
• Background in cloud or enterprise IT services.
• Familiarity with ABM tools and demand generation platforms.

Benefits

Flexible paid time off, holidays, wellness hours, and various leave options. Additional benefits include health insurance, 401(k), and more. For details, visit our benefits page.

About Us

Cox Communications fosters innovation and human connection through technology solutions, supporting employee growth and community impact. We are an equal opportunity employer, committed to diversity and inclusion, with accommodations available for applicants with disabilities.

Application deadline: 08/06/2025