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About MoneyGram
Were rebuilding one of the most trusted names in fintechand doing it like a startup.
About MoneyGram
Were rebuilding one of the most trusted names in fintechand doing it like a startup.
MoneyGram has been a global leader in cross-border payments for decades, and now were entering our most exciting chapter yet: a full-speed, full-scale re-founding led by Anthony Soohoo, with the backing of private equity firm Madison Dearborn Partners.
With a globally recognized brand, deep infrastructure across 200+ countries, and millions of loyal customers, the foundation is strongand the scale is unreal. Were now reimagining just how much further we can take it.
Were rebuilding our growth engine faster, smarter, and more customer-obsessed than ever. Fewer layers. Sharper strategy. Disciplined execution. A bias for action. Were looking for bold operators and builders ready to run at this opportunity, shape the future of a scaled business, and leave their mark.
About The Role
As part of this transformation, were looking for a Director of Regional Activation Marketing to lead the charge in making our agent network and store locations a powerful driver of growth.
Reporting to the Chief Marketing Officer, this is a rare opportunity to step into a global leadership role with scale and speed. Youll bring our marketing strategy to life on the groundowning how MoneyGram shows up in key neighborhoods, retail locations, and high-traffic corridors around the world. From standout in-store experiences to hyper-local campaigns and community activations, youll design and execute marketing that drives agent productivity, store performance, and customer engagement where it matters most.
Youll work closely with Sales, Partnerships, and regional teams to identify priority markets, maximize local impact, and scale what works.
If youre a marketer who knows how to make things move at street leveland youre ready to lead globally with energy, creativity, and clear resultswed love to talk.
What Youll Do
- Own the global retail & activation marketing strategyfrom the agent onboarding experience, in-store campaigns to localized events, merchandising, and geo-targeted media.
- Drive agent and store productivity by identifying key opportunities, designing local strategies, and ensuring consistent execution in our highest-potential locations.
- Collaborate closely with Sales, Enterprise, and Regional leadership to prioritize high-impact areas and create joint marketing plans that drive measurable growth.
- Design, experiment and scale repeatable playbooksensuring that our most successful activation strategies are operationalized across regions.
- Manage a global budget for retail marketing, including local media, in-store materials, local sponsorships, and field enablement.
- Define KPIs and performance frameworks for activations and agent CRM owning dashboards, performance reporting, and accountability to drive outcomes.
- Partner with Creative and Growth teams to develop localized, relevant and memorable campaign assets that perform in physical environments and community-focused initiatives.
- Supercharge field marketing with digital channels to maximize impact through local influencers, community groups, and B2B CRM campaigns.
- Build a high-performing global activation team, empowering regional marketers with the tools, frameworks, and support they need to win locally.
- Stay deeply connected to local market dynamicsleveraging regional trends, competitor insights, and customer behavior to drive location-specific impact.
- 1015+ years of experience in field marketing, retail activation, or local go-to-market strategy/ launch squads in a high-growth company.
- Strong background in working cross-functionally with Sales, Enterprise, and Regional Ops teams.
- Experience managing multi-region marketing budgets and executing campaigns at both the local and national level.
- A systems thinker who knows how to turn successful pilot programs into repeatable, global processes.
- Equally comfortable walking retail locations and presenting to the C-suitethis role spans the boardroom and the field.
- A deep understanding of performance metrics for retail environments, including foot traffic, conversion, agent engagement, and LTV.
- Excellent project management and communication skills across time zones and departments.
- Based in the US or UK, with flexibility to travel to key markets.
We believe in keeping the process clear, fast, and meaningful. Heres what to expect.
- Initial screening call
- Subject matter interview
- Technical task interview
- Final vibe check
United States of America-Texas-Dallas
Work Locations
VIRTUAL EMPLOYEES
Job
Field Marketing
Organization
Marketing
Full-time
Travel
No
Job Posting
Jul 11, 2025, 11:52:05 AM
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales-
Industries
Banking, Accounting, and Financial Services
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