CRM & Lifecycle Marketing Manager

Crm & Lifecycle Marketing Manager

We are hiring a CRM & Lifecycle Marketing Manager, D2C E-Commerce who will report directly to the Director of Marketing. This role blends customer lifecycle strategy with MarTech leadershipowning the design of CRM programs while leading integrations and ensuring platforms work seamlessly across the customer journey. The manager will partner closely with brand, creative, developers, IT, and vendors to translate business needs into technical solutions, while building personalized experiences that deepen customer relationships.

At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We're looking for passionate, mission-driven people to help us continue to innovate. With five operating divisions, there's a lot of opportunity to find your niche and make an impact.

Job Description

CRM & Lifecycle Data Strategy

• Manage and optimize CRM processes to improve customer data analysis and segmentation.
• Own the creation, optimization, and measurement of email and SMS campaigns.
• Partner with marketing team, developers, vendors to implement, maintain, and integrate marketing technologies.
• Use front end marketing tools as well as data visualization tools and analytics to provide actionable insights.
• Ensure data security, compliance, and governance principles are maintained across all platforms.
• Act as the main point of contact with the software development team.
• Manage relationships with external vendors and partners.
• Stay updated with the latest trends in email marketing and CRM technologies.

Lifecycle Marketing & Customer Engagement

• Build, launch, and optimize automated email and SMS triggers.
• Own segmentation, targeting, and personalization strategies across CRM.
• Ensure communication via all lifecycle marketing is timely and relevant.
• Develop and optimize multichannel customer journeys.
• Create and execute sophisticated email marketing strategies and CRM management.
• Continuously analyze campaign performance and customer behavior.

Cross-Functional Leadership

• Serve as the key connector between marketing, analytics, product, and technology teams.
• Lead cross-functional initiatives from strategy through execution.
• Manage relationship with vendors, contractors, and agencies.
• Recruit and onboard contractors as needed.
• Provide leadership, training, and development for an Assistant CRM Manager.
• Foster a culture of continuous improvement.

Required Skills/Education

• 7+ years of experience in CRM, lifecycle marketing, or MarTech roles.
• Bachelor's Degree or equivalent work experience.
• Technical expertise in marketing technologies.
• Proven success building and optimizing trigger-based lifecycle flows.
• Experience leading MarTech integrations.
• Technical literacy in APIs, tagging, and data workflows.
• Hands-on experience with ESPs such as Klaviyo, Salesforce Marketing Cloud, or Iterable.
• Experience in loyalty, reviews, and UGC platforms.
• Experience working closely with vendors.
• Familiarity with tag management systems.
• Excellent written and verbal communication skills.
• Experience with data visualization tools.
• Strong ability to translate technical details.
• Strategic thinking and business acumen.
• Innovative with a goal of continuous improvement.
• Customer-centric mindset.

Salary and Benefits: Up to $100,000 plus bonus depending on experience. Medical, Dental, Vision, Life Insurance, 401k.

EEO Information: Fujifilm is committed to providing equal opportunities in hiring, promotion, and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

ADA Information: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department.

Job Locations: US-Remote