Digital Marketing & Website Manager (Miami), Mid-Level

Digital Marketing & Website Manager (Miami), Mid-Level

Join to apply for the Digital Marketing & Website Manager (Miami), Mid-Level role at Jobright.ai

Digital Marketing & Website Manager (Miami), Mid-Level

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Join to apply for the Digital Marketing & Website Manager (Miami), Mid-Level role at Jobright.ai

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Job Summary:

GlowbackLED is a leader in LED manufacturing, and they are seeking an experienced and data-driven Digital Marketing & Website Manager to lead their digital presence. The role involves managing digital marketing initiatives, optimizing online platforms, and leveraging data to drive brand growth and customer acquisition.

Responsibilities:

Oversee the management and maintenance of the company's website, ensuring all content is current, accurate, and aligned with brand standards.

Optimize website content and structure for search engine optimization (SEO) to improve organic traffic and visibility in both traditional and AI-driven search queries.

Monitor website performance using analytics tools, providing regular reports and actionable insights to improve user experience and conversion rates.

Develop, execute, and manage comprehensive digital marketing campaigns across various channels, including email marketing, social media, and paid advertising.

Create and produce high-quality, engaging content for all digital platforms, focusing on lead generation and customer engagement.

Utilize AI tools to optimize content creation, personalize marketing efforts, and enhance campaign effectiveness.

Establish and track key performance indicators (KPIs) for all digital marketing activities.

Analyze campaign results and website data to identify trends, measure ROI, and inform future strategies.

Prepare and present regular performance reports to leadership, providing data-backed recommendations for continuous improvement.

Qualifications:

Required:

Proven experience in a digital marketing role, with a strong portfolio showcasing successful website management, content creation, and campaign execution.

Demonstrated expertise in SEO best practices, Google Ads, social media marketing, and email marketing.

Proficiency with content management systems (e.g., WordPress) and web analytics platforms (e.g., Google Analytics, Semrush).

Experience with AI-powered marketing and creative production tools.

Exceptional analytical skills with the ability to translate data into strategic insights.

Strong verbal and written communication skills, with an emphasis on creating persuasive marketing copy.

Preferred:

Bachelors degree in Marketing, Communications, or a related field

Company:

GlowbackLED is a strategic design-minded manufacturer of customized LED lighting systems for decorative, residential, and commercial lighting needs. Founded in 1996, the company is headquartered in MIAMI, FL, US, with a team of 11-50 employees. The company is currently Early Stage.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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