Associate Media Director (Retail Media Planning) Job at VML in Minneapolis

Overview

Associate Media Director (Retail Media Planning) role at VML.

We are seeking a dynamic and innovative Associate Media Director to lead a CPG client. This individual will lead the development of effective media strategies and buys, drive campaign analysis to achieve client objectives, and be a key driver of innovation at both the strategic and campaign level. The role involves building strong client relationships and effectively managing vendor relationships.

What We Are Looking For

We are seeking a candidate who will lead the development of media strategies and buys for a CPG client, contribute to strategic and campaign-level innovation, and build strong relationships with clients and vendors.

What You’ll Do

• Develop and deliver effective media strategies and plans, utilizing research tools, historical client data, and knowledge of the media landscape and innovations.
• Research, develop, and share POVs on new client opportunities.
• Build relationships with clients; work with clients throughout campaign development and implementation, resolving issues related to direction, goals, and budgets.
• Translate media strategies into tactical plans that achieve client objectives within budget.
• Create strong relationships with retail media partners and stay current on relevant offerings.
• Negotiate with vendor partners to obtain media availability and placement, favorable rates, and added value; evaluate opportunities to meet client objectives.
• Act as a liaison between the media and account teams to ensure milestones, timelines, and deliverables are met.
• Monitor buys, arrange for make goods and credits, and update changes in the buy software.
• Analyze and report results of media campaigns.
• Maintain documentation of creative assets and costs for planned and placed media activity across internal reports.

Who You Are

• Able to communicate clearly and timely in both written and verbal form; follow up on outstanding issues; ask questions.
• Keen attention to detail with strong mathematical and Excel skills; able to identify anomalies in large data sets.
• Able to build relationships across the team, vendors, and clients.
• Proactive with regular project timeline and budget updates and anticipation of potential problems.
• Able to review paid media campaign results against success indicators and report back to the client.

What You’ll Need

• 6-8 years of media experience in an agency setting
• Experience with Retail Media Networks (Walmart Connect, Target Roundel, Albertsons, Kroger, etc.)
• Experience mentoring junior team members
• Client-facing experience

What We Offer

• Passionate, driven people who do extraordinary work
• Culturally inclusive environment and collaborative culture
• Competitive benefits package (health, dental, vision) and 401(k) with employer match; generous paid time off
• Growth-minded opportunities with training and development through VML and WPP

Note: This posting reflects the salary range and benefits generally available. Compensation varies based on location, experience, and qualifications. We offer a hybrid work model and accommodations may be discussed during the interview process.

VML is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone belongs and has opportunities to progress in their careers. For more information, visit our website and follow VML on social channels.