TransUnion LLC
Senior Director Product Marketing Platform, Partners, and Integrations
TransUnion LLC, Great Falls, Virginia, United States, 22066
Overview
Please ensure you read the below overview and requirements for this employment opportunity completely. TransUnion's Job Applicant Privacy Notice
We are seeking a Senior Director, Product Marketing to lead the team that supports growth and market expansion, transitioning from on-premise solutions to cloud-enabled offerings, and strengthening our presence with technology buyers. This role involves leadership across GTM strategy, storytelling, messaging, and partner enablement.
What You'll Bring
Expert understanding of the technology and cloud ecosystem
Extensive experience in developing and executing successful go-to-market programs and messaging with technical, cloud and data buying audiences
Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth
Obsession with customer insights and a curiosity for the "why behind the buy"
Passion to track emerging trends, competitive approaches and use cases to communicate effective and relevant value propositions of the platform
Excellent communication and public speaking skills with ability to communicate across all levels of an organization
A love for telling stories and finding ways to simplify complex subjects
We'd Love to See
10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, or Analytics
8+ years leading Product Marketing teams with diverse skill sets and experience levels
Experience working with technology partners and integrators across direct, indirect, reseller and channel
Familiarity with working cross-functionally in a complex matrix organization and an ability to indirectly manage cross-functional roles
Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
Strong project management skills, attention to detail, and bias towards execution
Exceptional content writing and presentation skills
Education: Four-year accredited college degree required; MBA preferred
Impact You'll Make As TransUnion evolves and expands offerings into new markets, the Senior Director, Product Marketing will lead the team that supports the growth of how we migrate from selling on-prem point solutions to a cloud-enabled tech platform and strengthen our presence with the technology buying audience.
Your impact to the success of the team will include the following:
Enhance and drive awareness of TU's platform innovation and data/solution ecosystem experience, as well as our tech partner program, via modernized internal and external communication programs. Create tailored platform and partner content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinars, thought leadership content, events, press releases, and partner marketing tactics.
Own the technical/data audience personas, messaging, differentiation, storytelling and enablement with an emphasis on solution packaging, partner ecosystems, evangelism, and communicating incremental and future value
Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with emphasis on sales engagement and strategy development in how we work with partners
Advocate for voice of the customer, and seek in-market testimonials to inform strategic decisions to evolve how we go to market with partners
Support and activate platform migration strategies that span across products and solutions to ensure customer migrations are executed with a focus on the customer experience
Track key performance indicators to monitor and enhance product marketing effectiveness
Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning with key partners in support of our broader platform strategy
#LI-TE1
Qualifications & Compliance Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Adherence to company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the company's reputation are essential expectations for this position.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Benefits TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (medical, dental, and vision), health spending accounts, mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charitable gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage are available on select health and welfare plans.
Equal Opportunity We are committed to being a place where diversity is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity, or any other characteristic protected by law. TransUnion takes affirmative action to employ and advance qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Details available upon request from ERCoE@transunion.com.
Pay Scale The U.S. base salary range for this position is $166,800.00 - $250,000.00 annually. The salary range is a reasonable estimate and actual compensation is based on factors including education, experience, skills, location, and market considerations. Regular, full-time non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Some positions may be eligible for long-term incentives and other payments per company guidance.
TransUnion Internal Job Title: Sr Director, Product Marketing
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Please ensure you read the below overview and requirements for this employment opportunity completely. TransUnion's Job Applicant Privacy Notice
We are seeking a Senior Director, Product Marketing to lead the team that supports growth and market expansion, transitioning from on-premise solutions to cloud-enabled offerings, and strengthening our presence with technology buyers. This role involves leadership across GTM strategy, storytelling, messaging, and partner enablement.
What You'll Bring
Expert understanding of the technology and cloud ecosystem
Extensive experience in developing and executing successful go-to-market programs and messaging with technical, cloud and data buying audiences
Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth
Obsession with customer insights and a curiosity for the "why behind the buy"
Passion to track emerging trends, competitive approaches and use cases to communicate effective and relevant value propositions of the platform
Excellent communication and public speaking skills with ability to communicate across all levels of an organization
A love for telling stories and finding ways to simplify complex subjects
We'd Love to See
10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, or Analytics
8+ years leading Product Marketing teams with diverse skill sets and experience levels
Experience working with technology partners and integrators across direct, indirect, reseller and channel
Familiarity with working cross-functionally in a complex matrix organization and an ability to indirectly manage cross-functional roles
Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
Strong project management skills, attention to detail, and bias towards execution
Exceptional content writing and presentation skills
Education: Four-year accredited college degree required; MBA preferred
Impact You'll Make As TransUnion evolves and expands offerings into new markets, the Senior Director, Product Marketing will lead the team that supports the growth of how we migrate from selling on-prem point solutions to a cloud-enabled tech platform and strengthen our presence with the technology buying audience.
Your impact to the success of the team will include the following:
Enhance and drive awareness of TU's platform innovation and data/solution ecosystem experience, as well as our tech partner program, via modernized internal and external communication programs. Create tailored platform and partner content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinars, thought leadership content, events, press releases, and partner marketing tactics.
Own the technical/data audience personas, messaging, differentiation, storytelling and enablement with an emphasis on solution packaging, partner ecosystems, evangelism, and communicating incremental and future value
Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with emphasis on sales engagement and strategy development in how we work with partners
Advocate for voice of the customer, and seek in-market testimonials to inform strategic decisions to evolve how we go to market with partners
Support and activate platform migration strategies that span across products and solutions to ensure customer migrations are executed with a focus on the customer experience
Track key performance indicators to monitor and enhance product marketing effectiveness
Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning with key partners in support of our broader platform strategy
#LI-TE1
Qualifications & Compliance Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Adherence to company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the company's reputation are essential expectations for this position.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Benefits TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (medical, dental, and vision), health spending accounts, mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charitable gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage are available on select health and welfare plans.
Equal Opportunity We are committed to being a place where diversity is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity, or any other characteristic protected by law. TransUnion takes affirmative action to employ and advance qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Details available upon request from ERCoE@transunion.com.
Pay Scale The U.S. base salary range for this position is $166,800.00 - $250,000.00 annually. The salary range is a reasonable estimate and actual compensation is based on factors including education, experience, skills, location, and market considerations. Regular, full-time non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Some positions may be eligible for long-term incentives and other payments per company guidance.
TransUnion Internal Job Title: Sr Director, Product Marketing
#J-18808-Ljbffr