Senior Manager, Media Job at The Aaron's Company, Inc. in Atlanta

Join to apply for the Senior Manager, Media role at The Aaron's Company, Inc.

This position is based in Atlanta, GA in our Galleria office and is a hybrid role. Managers Grow Our Business

Overview

The Senior Manager, Media is responsible for the planning, execution, stewardship, and optimization of Aarons media investments. This role collaborates with internal stakeholders and agency partners to deliver integrated campaigns that maximize reach, efficiency, and impact. The Sr. Media Manager ensures media budgets are effectively allocated, performance is continuously monitored and reported, and campaigns contribute to both short-term sales goals and long-term brand growth. Leads Aarons paid, earned, and owned media strategy and execution across digital, social, and traditional channelsensuring investments are optimized, campaigns are fully integrated, and results are measurable and aligned to business objectives.

What Youll Do

• Media Planning & Buying
  • Lead development of media plans across digital, social, broadcast, and in-store channels.
  • Manage media budget allocations, pacing, and reporting in collaboration with marketing leadership.
  • Oversee agency partners on planning, negotiation, and buying to ensure efficiency and ROI.
• Campaign Execution, Stewardship & Optimization
  • Partner with creative/brand teams to ensure timely asset delivery for media placements.
  • Provide stewardship of media campaigns, ensuring consistent monitoring, pacing, and adjustments.
  • Manage trafficking, flighting, and quality control of all paid media campaigns.
  • Continuously optimize campaigns based on KPIs such as CPA, ROAS, reach, frequency, and engagement.
  • Conduct A/B tests, analyze performance, and recommend improvements.
  • Serve as the lead for media on the organizations project management tools to communicate and update on all aspects of media services for the marketing department and other internal / external stakeholders.
• Measurement, Reporting & Insights
  • Own weekly, monthly, quarterly and annual media reporting, ensuring stakeholders receive comprehensive updates on performance.
  • Provide clear readouts that connect media results to Aarons business priorities and consumer behaviors.
  • Refine dashboards and frameworks to measure media effectiveness across channels.
  • Partner with Insights & Analytics to evaluate attribution, incrementality, and channel contribution.
• Agency & Stakeholder Management
  • Serve as day-to-day lead with media agencies, ensuring alignment on priorities, timelines, and deliverables.
  • Collaborate across marketing functions to ensure campaigns are integrated and aligned.
  • Communicate media strategies and results clearly to leadership and cross-functional partners.
• Innovation & Ideation
  • Evaluate emerging media platforms, technologies, and formats, testing where appropriate to reach new audiences.
  • Recommend innovative approaches to maximize customer engagement and extend campaign impact.
  • Bring forward insights from cultural and consumer trends to inform media strategies.
• Requirements
  • 68+ years of media planning and buying experience across digital, social, and traditional channels.
  • Proven success managing large budgets, pacing, and optimization for retail or consumer-driven businesses.
  • Experience managing agencies and vendor relationships with accountability for results.
  • Bachelors degree in Marketing, Advertising, Communications or related field.

Aarons Total Rewards

Benefits

Our team members are our greatest asset. As an expression of our appreciation, Aarons is proud to offer outstanding career training, competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes:

• Paid time off, including vacation days, sick days, and holidays
• Medical, dental and vision insurance
• 401(k) plan with contribution matching
• Pay ranges are provided in good faith and may be modified based on factors including education, experience, location, and business needs. No pay amount is wages or compensation until earned and determined.
• Benefits vary based on full-time employment status.

About Aarons

At Aarons, we offer sales and lease-to-ownership of specialty items including furniture, consumer electronics, home appliances, and accessories across the United States and Canada. We are an Equal Opportunity Employer and are committed to creating a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected class. Candidates who require accommodation during the recruitment process should contact hrsupport@aarons.com.