Icon Ventures
Overview
Quizlet’s mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, powering over 2 billion learning interactions monthly. We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike.
About the Team Quizlet’s Marketing team drives brand awareness, user engagement, subscription, and ads growth. The Head of Lifecycle Marketing leads the Lifecycle Marketing team, which focuses on driving customer engagement and retention through owned channels. The Lifecycle team works cross-functionally with product marketing, brand, product, and engineering teams. This role reports to the Director of Growth Marketing.
About the Role As the Head of Lifecycle Marketing, you will be responsible for growing activation, engagement, retention, and subscriptions via Braze-run channels. You will lead the Lifecycle Marketing team in managing triggered and seasonal ad hoc programs to drive incremental sessions and monthly active users. You will shape how campaigns come to life with personalized data, timely targeting, and engaging copy and creative. Your strategic mindset and deep understanding of customer behavior will help you evaluate opportunities and prioritize tickets.
You will use data to shape campaign structures and strategies and analyze campaign and channel effectiveness. You will establish performance baselines and best practices across email, push, SMS, and onsite channels. You will collaborate with product, data science, and engineering teams to unlock new triggered and ad hoc campaign opportunities. As you test and learn, you will help establish playbooks for scaling winning initiatives.
You will communicate learnings and proposals through well-synthesized decks and documents. You will break down your thinking, solicit direct feedback, and bring stakeholders along for the ride. You should make decisions quickly and interpret and share results to move the business forward. You will inspire and mentor your team to grow their technical and strategic expertise in lifecycle marketing.
This is an onsite position in our San Francisco office. Employees are required to be in the office a minimum of three days per week: Monday, Wednesday, and Thursday, and as needed by the manager or the company.
Responsibilities
Develop and implement comprehensive lifecycle marketing strategies that align with the company’s growth objectives and enhance customer engagement
Lead cross-functional initiatives to optimize the customer journey from sign-up and activation through product adoption, retention, and subscription
Drive best-in-class campaign analysis with the analytics team to optimize campaigns for incremental results
Use data analytics to gain insights into customer behavior and tailor marketing efforts to improve campaign effectiveness
Oversee management of all lifecycle channels (email, SMS, push notifications, in-app messages) with cohesive and personalized communication
Collaborate with product marketing, brand, product, and engineering to ensure marketing strategies support overall goals
Stay ahead of industry trends, innovating and evaluating new channels with test-and-learn approaches
Lead, mentor, and develop a high-performing marketing team and foster a culture of excellence
What you bring to the table
10+ years in lifecycle or digital marketing, with at least 3+ years in a leadership role
Deep understanding of marketing automation tools and CRM systems
Proven track record designing and executing successful lifecycle marketing strategies
Strong analytical skills with experience in data analysis and customer segmentation
Experience with A/B testing and holdout reporting to measure effectiveness
Creative, customer-centric thinker with excellent copywriting skills
Experience building complex lifecycle canvases and coaching iterations and tests
Excellent leadership, collaboration, and communication abilities
Ability to influence cross-functionally and manage data libraries and strategy
Strong organizational and prioritization skills and ability to implement process improvements
Bonus points if you have
Background using Braze for marketing automation
Familiarity with Liquid logic
Familiarity with the ed tech landscape and/or Gen Z consumers
Experience in freemium consumer subscriptions
Experience driving onsite marketing campaigns and building new onsite channels
Experience lifecycle for a global company including localization considerations
Lightweight design skills in Figma to mock up ideas
Compensation, Benefits & Perks
Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Total compensation for this role is market competitive, including a starting base salary of $154,000 - $212,000, plus company stock options
Collaborate with your manager and team to create a healthy work-life balance
20 vacation days
Competitive health, dental, and vision insurance
Employer-sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
40 hours of annual paid time off to participate in volunteer programs
Why Join Quizlet? Massive reach: 60M+ users, 1B+ interactions per week
Cutting-edge tech: Generative AI, adaptive learning, cognitive science
Strong momentum: Top-tier investors, sustainable business, real traction
Mission-first: Work that makes a difference in people’s lives
Inclusive culture: Committed to equity, diversity, and belonging
We strive to make everyone feel comfortable and welcome!
In Closing At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We value honest, respectful communication, thoughtful collaboration, and a supportive space where everyone can grow and succeed together.
Quizlet’s success depends on a strong commitment to diversity, equity, and inclusion. As an equal opportunity employer, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are encouraged to apply.
To All Recruiters and Placement Agencies:
Quizlet does not accept unsolicited agency resumes and/or profiles. Please do not forward unsolicited resumes. Quizlet will not pay fees to any third-party agency or firm. All unsolicited resumes will be considered the property of Quizlet.
#J-18808-Ljbffr
About the Team Quizlet’s Marketing team drives brand awareness, user engagement, subscription, and ads growth. The Head of Lifecycle Marketing leads the Lifecycle Marketing team, which focuses on driving customer engagement and retention through owned channels. The Lifecycle team works cross-functionally with product marketing, brand, product, and engineering teams. This role reports to the Director of Growth Marketing.
About the Role As the Head of Lifecycle Marketing, you will be responsible for growing activation, engagement, retention, and subscriptions via Braze-run channels. You will lead the Lifecycle Marketing team in managing triggered and seasonal ad hoc programs to drive incremental sessions and monthly active users. You will shape how campaigns come to life with personalized data, timely targeting, and engaging copy and creative. Your strategic mindset and deep understanding of customer behavior will help you evaluate opportunities and prioritize tickets.
You will use data to shape campaign structures and strategies and analyze campaign and channel effectiveness. You will establish performance baselines and best practices across email, push, SMS, and onsite channels. You will collaborate with product, data science, and engineering teams to unlock new triggered and ad hoc campaign opportunities. As you test and learn, you will help establish playbooks for scaling winning initiatives.
You will communicate learnings and proposals through well-synthesized decks and documents. You will break down your thinking, solicit direct feedback, and bring stakeholders along for the ride. You should make decisions quickly and interpret and share results to move the business forward. You will inspire and mentor your team to grow their technical and strategic expertise in lifecycle marketing.
This is an onsite position in our San Francisco office. Employees are required to be in the office a minimum of three days per week: Monday, Wednesday, and Thursday, and as needed by the manager or the company.
Responsibilities
Develop and implement comprehensive lifecycle marketing strategies that align with the company’s growth objectives and enhance customer engagement
Lead cross-functional initiatives to optimize the customer journey from sign-up and activation through product adoption, retention, and subscription
Drive best-in-class campaign analysis with the analytics team to optimize campaigns for incremental results
Use data analytics to gain insights into customer behavior and tailor marketing efforts to improve campaign effectiveness
Oversee management of all lifecycle channels (email, SMS, push notifications, in-app messages) with cohesive and personalized communication
Collaborate with product marketing, brand, product, and engineering to ensure marketing strategies support overall goals
Stay ahead of industry trends, innovating and evaluating new channels with test-and-learn approaches
Lead, mentor, and develop a high-performing marketing team and foster a culture of excellence
What you bring to the table
10+ years in lifecycle or digital marketing, with at least 3+ years in a leadership role
Deep understanding of marketing automation tools and CRM systems
Proven track record designing and executing successful lifecycle marketing strategies
Strong analytical skills with experience in data analysis and customer segmentation
Experience with A/B testing and holdout reporting to measure effectiveness
Creative, customer-centric thinker with excellent copywriting skills
Experience building complex lifecycle canvases and coaching iterations and tests
Excellent leadership, collaboration, and communication abilities
Ability to influence cross-functionally and manage data libraries and strategy
Strong organizational and prioritization skills and ability to implement process improvements
Bonus points if you have
Background using Braze for marketing automation
Familiarity with Liquid logic
Familiarity with the ed tech landscape and/or Gen Z consumers
Experience in freemium consumer subscriptions
Experience driving onsite marketing campaigns and building new onsite channels
Experience lifecycle for a global company including localization considerations
Lightweight design skills in Figma to mock up ideas
Compensation, Benefits & Perks
Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Total compensation for this role is market competitive, including a starting base salary of $154,000 - $212,000, plus company stock options
Collaborate with your manager and team to create a healthy work-life balance
20 vacation days
Competitive health, dental, and vision insurance
Employer-sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
40 hours of annual paid time off to participate in volunteer programs
Why Join Quizlet? Massive reach: 60M+ users, 1B+ interactions per week
Cutting-edge tech: Generative AI, adaptive learning, cognitive science
Strong momentum: Top-tier investors, sustainable business, real traction
Mission-first: Work that makes a difference in people’s lives
Inclusive culture: Committed to equity, diversity, and belonging
We strive to make everyone feel comfortable and welcome!
In Closing At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We value honest, respectful communication, thoughtful collaboration, and a supportive space where everyone can grow and succeed together.
Quizlet’s success depends on a strong commitment to diversity, equity, and inclusion. As an equal opportunity employer, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are encouraged to apply.
To All Recruiters and Placement Agencies:
Quizlet does not accept unsolicited agency resumes and/or profiles. Please do not forward unsolicited resumes. Quizlet will not pay fees to any third-party agency or firm. All unsolicited resumes will be considered the property of Quizlet.
#J-18808-Ljbffr