Marketing Strategist
Ingram Micro's IT Asset Disposition (ITAD) and Services organization is seeking a Marketing Strategist to drive marketing programs across the full spectrum of lifecycle services: IT asset disposition, lifecycle services, configuration, deployment, and managed services.
This individual will take a hands-on role in planning and executing demand-generation programs, leveraging resources across brand, content, digital, events, and communities. They will deliver compelling value to vendors and partners through integrated campaigns that connect ITAD and services solutions with customers seeking end-to-end lifecycle support. In turn, they will enable partners to provide complete, sustainable, and value-added services that reduce risk, maximize returns, and deliver greater business outcomes. The ideal candidate is an experienced marketing professional with a strong grasp of IT services, lifecycle management, and vendor/partner programs.
A successful Marketing Strategist:
- Owns integrated campaigns for ITAD and Services spanning digital, email, social, content, webinars, and events; align to customer lifecycle journeys and service adoption stages.
- Develops messaging and collateral (value props, use case briefs, service guides) tailored to IT decision makers, operations leaders, and sustainability stakeholders.
- Activates vendor programs, managing co-marketing/MDF plans, and coordinates through channel campaigns that drive demand and partner-sourced pipeline.
- Utilizes market research and intelligence to identify trends, uncover opportunities, and guide demand generation strategies.
- Plans and delivers events, webinars, and digital programs that engage partners and end customers.
- Drives partner enablement through vendor program activation, practice development, and services differentiation.
- Supports ISV and vendor partnerships to deliver complete lifecycle and disposition solutions.
- Manages execution of marketing tactics across digital, social, content, and interactive channels.
- Tracks performance and ROI of campaigns, providing analysis and insights for continuous improvement.
Qualifications:
- A high school diploma (or equivalent) required, Bachelor's degree preferred.
- Minimum of 5-7 years previous marketing experience including 5+ years in IT services, lifecycle management, or asset disposition.
- Demonstrated success building and executing campaigns that deliver measurable ROI.
- Strong understanding of IT services, asset disposition processes, sustainability drivers, and partner ecosystems.
- Proficiency with MS Office (PowerPoint required), Adobe Suite, and Eloqua (preferred).
- Excellent project management, organizational, and time management skills.
- Strong written, verbal, and presentation skills; ability to communicate at an executive level.
- Ability to work collaboratively in a fast-paced, cross-functional environment.