CNH
Overview
Regional Marketing Manager (RMM) role at CNH. Location: Denver, CO; Sacramento, CA; Madison, WI. Job Family: Marketing; Job Type: Full Time; Working Mode: Field. About Us: Innovation. Sustainability. Productivity. CNH is at the forefront of agriculture and construction, delivering solutions that advance farmers and builders worldwide. We are a collaborative, global team focused on helping customers succeed. Grow a Career. Build a Future! The RMM will align cross-functionally with our dealer network, marketing team, and regional sales teams to increase marketing success and drive growth. The RMM builds and maintains relationships with the dealer channel as a trusted partner and marketing resource. Key Responsibilities
Partner with the Case IH North American Dealer Network to develop strategic marketing plans to drive business success. Proactively partner with Case IH territory sales and support teams; share local market knowledge, marketing best practices, and custom solutions to support dealer goals. Use all data channels to inform dealer marketing strategy. Serve as marketing liaison for proper use and monitoring of trademark issues, brand guidelines, and advertising standards. Plan dealer trainings and information sharing, including quarterly webinars and periodic marketing sessions; provide guidance for in-store marketing and promotions. Understand and promote a holistic approach to marketing the full product lifecycle (Wholegoods, Capital, Parts, Service). Support dealers through internal Case IH systems (DAM, Dealer Portal, social media platforms, co-op claims site, etc.). Increase dealer awareness and utilization of marketing tools and resources; educate dealers about the co-op program and marketing funds. Collaborate with the marketing communications team to ensure strategic alignment and successful execution of initiatives. Use dealer feedback and market insights to understand audience needs and regional opportunities; develop and report on marketing strategies, assets, and tactics. Evaluate local partnerships and sponsorships, assist with local photo/video shoots, and coordinate content with approved local influencers. Leverage local media opportunities to enhance regional and dealer messaging. Ensure representation and alignment across marketing and regional sales teams; support opportunities to strengthen sales-marketing-dealer relationships. Contribute to annual marketing communication planning; deliver a positive CNH brand experience at regional events and dealer engagements. Experience Required
Bachelor's degree in Business, Marketing, or Communications. 8+ years of experience in marketing, communications, channel management, or sales. Up to 40% travel time in the field. Preferred Qualifications
3+ years of experience working with a dealer network. Digital marketing experience. Event management experience. What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. Benefits
Flexible work arrangements Savings & Retirement benefits Tuition reimbursement Parental leave Adoption assistance Fertility & Family building support Employee Assistance Programs Charitable contribution matching and Volunteer Time Off Click here to learn more about our benefits offerings! (US only) US applicants :
CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here. Canada applicants :
CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation. If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com. Nearest Major Market: Denver
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Regional Marketing Manager (RMM) role at CNH. Location: Denver, CO; Sacramento, CA; Madison, WI. Job Family: Marketing; Job Type: Full Time; Working Mode: Field. About Us: Innovation. Sustainability. Productivity. CNH is at the forefront of agriculture and construction, delivering solutions that advance farmers and builders worldwide. We are a collaborative, global team focused on helping customers succeed. Grow a Career. Build a Future! The RMM will align cross-functionally with our dealer network, marketing team, and regional sales teams to increase marketing success and drive growth. The RMM builds and maintains relationships with the dealer channel as a trusted partner and marketing resource. Key Responsibilities
Partner with the Case IH North American Dealer Network to develop strategic marketing plans to drive business success. Proactively partner with Case IH territory sales and support teams; share local market knowledge, marketing best practices, and custom solutions to support dealer goals. Use all data channels to inform dealer marketing strategy. Serve as marketing liaison for proper use and monitoring of trademark issues, brand guidelines, and advertising standards. Plan dealer trainings and information sharing, including quarterly webinars and periodic marketing sessions; provide guidance for in-store marketing and promotions. Understand and promote a holistic approach to marketing the full product lifecycle (Wholegoods, Capital, Parts, Service). Support dealers through internal Case IH systems (DAM, Dealer Portal, social media platforms, co-op claims site, etc.). Increase dealer awareness and utilization of marketing tools and resources; educate dealers about the co-op program and marketing funds. Collaborate with the marketing communications team to ensure strategic alignment and successful execution of initiatives. Use dealer feedback and market insights to understand audience needs and regional opportunities; develop and report on marketing strategies, assets, and tactics. Evaluate local partnerships and sponsorships, assist with local photo/video shoots, and coordinate content with approved local influencers. Leverage local media opportunities to enhance regional and dealer messaging. Ensure representation and alignment across marketing and regional sales teams; support opportunities to strengthen sales-marketing-dealer relationships. Contribute to annual marketing communication planning; deliver a positive CNH brand experience at regional events and dealer engagements. Experience Required
Bachelor's degree in Business, Marketing, or Communications. 8+ years of experience in marketing, communications, channel management, or sales. Up to 40% travel time in the field. Preferred Qualifications
3+ years of experience working with a dealer network. Digital marketing experience. Event management experience. What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. Benefits
Flexible work arrangements Savings & Retirement benefits Tuition reimbursement Parental leave Adoption assistance Fertility & Family building support Employee Assistance Programs Charitable contribution matching and Volunteer Time Off Click here to learn more about our benefits offerings! (US only) US applicants :
CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here. Canada applicants :
CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation. If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com. Nearest Major Market: Denver
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