LeanData
Overview
Join to apply for the
Senior Event Marketing Manager
role at
LeanData .
LeanData helps the world’s fastest-growing companies automate, simplify, and accelerate revenue. LeanData is looking for a Senior Event Marketing Manager who can develop and execute comprehensive event strategies that drive brand awareness, audience engagement, and business growth. You will work with a great team and make a significant and lasting impact on the business, creating memorable experiences that strengthen relationships with our key audiences and support our go-to-market objectives.
The Senior Event Marketing Manager will be responsible for defining strategy and managing end-to-end execution of LeanData's event portfolio, including trade shows, field events, and webinars. This role requires both strategic thinking to align events with business goals and hands-on execution skills to deliver flawless enterprise-level experiences. You will collaborate closely with Marketing, Sales, Product, Partnership, and executive teams to ensure events drive meaningful engagement and measurable business outcomes.
What You’ll Do Event Strategy and Planning
Define strategy and execution plan for experiences at key industry events including OpsStars
Develop comprehensive event strategy to support business objectives, brand positioning, and audience engagement
Drive awareness of LeanData's technology and solutions to key audiences including Ops, Sales leadership, Marketing leadership, and IT
Identify key industry events, sponsorship opportunities, regional event activations, and partnership event initiatives
Establish event goals, KPIs, and success metrics to measure impact and optimize performance
Event Execution and Logistics
Lead end-to-end planning and execution of conferences, summits, trade shows, webinars, regional activations, and partnership events
Manage event sponsorships, speaker engagements, and executive participation
Ensure seamless event production including content management, audiovisual, branding, and attendee experience
Manage global events budget and support payable processes
Ability to manage event/program calendars, timelines, and budgets effectively
Create and maintain playbooks, project plans, and act as consultant to internal teams
Develop reports and analyses utilizing a data-focused approach to improve marketing ROI
Cross-Functional Collaboration
Establish and work closely with internal teams and external partnerships to align stakeholders across multiple organizations to a common event activation strategy
Build and maintain strong relationships with key partners who create and run their own events or collaborate on joint partnership events
Partner with Marketing, Sales, Product, Partnership, and executive teams to align event strategies with broader business goals
Collaborate with creative teams to develop compelling event content, branding, and messaging
Work with Demand Generation teams to ensure proper lead capture and follow-up processes
Performance Analysis & Optimization
Build processes for analyzing and quantifying impact of event activations and engagements
Experience analyzing event performance metrics and providing recommendations for future improvements and optimizations
Track event performance, analyze attendee feedback, and provide post-event reports with actionable insights
Stay up-to-date on industry trends and best practices, and incorporate them into event marketing strategies
Implement best practices and innovative approaches to enhance event effectiveness and ROI
Stakeholder & Vendor Management
Build and maintain relationships with key industry partners, vendors, agencies, event organizers, and partnership organizations
Manage vendor relationships and ensure quality delivery of event services
What You’ll Bring
7+ years of experience in event management, corporate events, or experiential marketing, preferably in B2B SaaS or enterprise software
Located in or around the Bay Area, Santa Clara (CA)
Strong leadership, project management, and budgeting capabilities with proven ability to manage complex event portfolios
Proven ability to collaborate with internal and external stakeholders at all levels including executive leadership
Experience leading event strategy, marketing activations, and trade shows (both in-person and virtual)
Strong event design aesthetic and production leadership with attention to detail
Solid understanding of integrated marketing strategies for global B2B and regional markets
Exceptional communication, negotiation, and stakeholder management skills
Proficiency in event management software, CRM platforms (Salesforce), marketing automation (HubSpot), and virtual event technologies
Skilled in marketing project management tools (Asana) and ability to manage multiple projects simultaneously
Ability to create and deliver compelling presentations to executive-level stakeholders
Adaptability to fast-paced, high-pressure environments with tight deadlines
Willingness to travel, including evenings and weekends as needed
Why Work At LeanData
LeanData covers employee insurance premiums up to 90%
Stock options in LeanData for all full-time employees
Flexible PTO
401K plan
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Senior Event Marketing Manager
role at
LeanData .
LeanData helps the world’s fastest-growing companies automate, simplify, and accelerate revenue. LeanData is looking for a Senior Event Marketing Manager who can develop and execute comprehensive event strategies that drive brand awareness, audience engagement, and business growth. You will work with a great team and make a significant and lasting impact on the business, creating memorable experiences that strengthen relationships with our key audiences and support our go-to-market objectives.
The Senior Event Marketing Manager will be responsible for defining strategy and managing end-to-end execution of LeanData's event portfolio, including trade shows, field events, and webinars. This role requires both strategic thinking to align events with business goals and hands-on execution skills to deliver flawless enterprise-level experiences. You will collaborate closely with Marketing, Sales, Product, Partnership, and executive teams to ensure events drive meaningful engagement and measurable business outcomes.
What You’ll Do Event Strategy and Planning
Define strategy and execution plan for experiences at key industry events including OpsStars
Develop comprehensive event strategy to support business objectives, brand positioning, and audience engagement
Drive awareness of LeanData's technology and solutions to key audiences including Ops, Sales leadership, Marketing leadership, and IT
Identify key industry events, sponsorship opportunities, regional event activations, and partnership event initiatives
Establish event goals, KPIs, and success metrics to measure impact and optimize performance
Event Execution and Logistics
Lead end-to-end planning and execution of conferences, summits, trade shows, webinars, regional activations, and partnership events
Manage event sponsorships, speaker engagements, and executive participation
Ensure seamless event production including content management, audiovisual, branding, and attendee experience
Manage global events budget and support payable processes
Ability to manage event/program calendars, timelines, and budgets effectively
Create and maintain playbooks, project plans, and act as consultant to internal teams
Develop reports and analyses utilizing a data-focused approach to improve marketing ROI
Cross-Functional Collaboration
Establish and work closely with internal teams and external partnerships to align stakeholders across multiple organizations to a common event activation strategy
Build and maintain strong relationships with key partners who create and run their own events or collaborate on joint partnership events
Partner with Marketing, Sales, Product, Partnership, and executive teams to align event strategies with broader business goals
Collaborate with creative teams to develop compelling event content, branding, and messaging
Work with Demand Generation teams to ensure proper lead capture and follow-up processes
Performance Analysis & Optimization
Build processes for analyzing and quantifying impact of event activations and engagements
Experience analyzing event performance metrics and providing recommendations for future improvements and optimizations
Track event performance, analyze attendee feedback, and provide post-event reports with actionable insights
Stay up-to-date on industry trends and best practices, and incorporate them into event marketing strategies
Implement best practices and innovative approaches to enhance event effectiveness and ROI
Stakeholder & Vendor Management
Build and maintain relationships with key industry partners, vendors, agencies, event organizers, and partnership organizations
Manage vendor relationships and ensure quality delivery of event services
What You’ll Bring
7+ years of experience in event management, corporate events, or experiential marketing, preferably in B2B SaaS or enterprise software
Located in or around the Bay Area, Santa Clara (CA)
Strong leadership, project management, and budgeting capabilities with proven ability to manage complex event portfolios
Proven ability to collaborate with internal and external stakeholders at all levels including executive leadership
Experience leading event strategy, marketing activations, and trade shows (both in-person and virtual)
Strong event design aesthetic and production leadership with attention to detail
Solid understanding of integrated marketing strategies for global B2B and regional markets
Exceptional communication, negotiation, and stakeholder management skills
Proficiency in event management software, CRM platforms (Salesforce), marketing automation (HubSpot), and virtual event technologies
Skilled in marketing project management tools (Asana) and ability to manage multiple projects simultaneously
Ability to create and deliver compelling presentations to executive-level stakeholders
Adaptability to fast-paced, high-pressure environments with tight deadlines
Willingness to travel, including evenings and weekends as needed
Why Work At LeanData
LeanData covers employee insurance premiums up to 90%
Stock options in LeanData for all full-time employees
Flexible PTO
401K plan
#J-18808-Ljbffr