Talencore
Digital Marketing Analytics Manager (Automotive)
Talencore, Laguna Beach, California, us, 92652
A leading provider of digital marketing solutions in the automotive industry is seeking a Digital Advertising Program Manager - Data & Analytics to oversee data strategy, reporting, and performance optimization for a national automotive brand’s dealer advertising program.
This role requires a unique mix of data expertise, program management, and automotive media knowledge. The successful candidate will be an analytical problem solver, comfortable in client-facing settings, and skilled at turning complex data into actionable insights that drive measurable business outcomes.
Employment Type:
Full-Time Permanent Location:
Orange County (hybrid), with occasional travel for client meetings and industry events
What You'll Do
Data Management: Oversee the entire lifecycle of program data—from vendor delivery through validation, troubleshooting, and integration—ensuring accuracy, compliance, and integrity.
Analytics & Insights: Evaluate program performance across national, regional, dealer, vendor, and channel levels. Translate data into clear recommendations for optimization and growth.
Quality Assurance: Lead QA/QC processes, manage outlier and variance reporting, and develop scorecards to ensure vendor compliance with reporting standards.
Reporting & Visualization: Build recurring and ad hoc reports in Excel, PowerBI/Tableau, and PowerPoint. Present data in a clear, compelling, and actionable way.
Case Studies: Develop data-driven case studies showcasing program impact and supporting future strategic direction.
Systems & Infrastructure: Understand system interactions across the technical ecosystem, interpret documentation, and ensure alignment of data infrastructure.
Client Partnership: Serve as a trusted advisor to clients, internal teams, and vendors. Present findings, provide recommendations, and proactively resolve challenges.
Project Management: Define scope, timelines, and deliverables for initiatives. Collaborate with cross-functional teams to drive smooth execution.
Program Growth: Identify opportunities for process improvements, efficiency gains, and program innovation.
Requirements
5+ years of professional experience, including 3+ years in digital marketing account management.
Automotive industry experience is mandatory.
Strong understanding of Tier 3 dealership media channels (Google Ads, Meta; TradeDesk preferred).
Proven expertise with large data sets, advanced analytics, and data visualization.
Technical fluency with backend systems, APIs, data layers, and website integrations (management/troubleshooting required; configuration/build experience a plus).
Advanced proficiency in Excel, PowerBI/Tableau, and presentation tools (PowerPoint).
Strong communication skills: confident in client interactions and able to simplify complex technical concepts for diverse audiences.
Willingness to travel several times per year for client and vendor engagements.
Nice to Have
Strategic thinker with strong operational focus.
Able to balance hands-on data work with high-level strategic leadership.
Collaborative, proactive, and solutions-oriented.
Passionate about delivering measurable results in a fast-paced, evolving environment.
At Talencore, we stand against racism and discriminatory practices. We stand against violence. We proudly support and partner with organizations that lift people up so everyone can succeed and thrive, and honor our candidates' experiences, perspectives and unique identity. We are committed to continuing to make diversity, equity, and inclusion part of everything we do – from how we work with our talented candidates to how we support our clients in building their diverse workforce.
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This role requires a unique mix of data expertise, program management, and automotive media knowledge. The successful candidate will be an analytical problem solver, comfortable in client-facing settings, and skilled at turning complex data into actionable insights that drive measurable business outcomes.
Employment Type:
Full-Time Permanent Location:
Orange County (hybrid), with occasional travel for client meetings and industry events
What You'll Do
Data Management: Oversee the entire lifecycle of program data—from vendor delivery through validation, troubleshooting, and integration—ensuring accuracy, compliance, and integrity.
Analytics & Insights: Evaluate program performance across national, regional, dealer, vendor, and channel levels. Translate data into clear recommendations for optimization and growth.
Quality Assurance: Lead QA/QC processes, manage outlier and variance reporting, and develop scorecards to ensure vendor compliance with reporting standards.
Reporting & Visualization: Build recurring and ad hoc reports in Excel, PowerBI/Tableau, and PowerPoint. Present data in a clear, compelling, and actionable way.
Case Studies: Develop data-driven case studies showcasing program impact and supporting future strategic direction.
Systems & Infrastructure: Understand system interactions across the technical ecosystem, interpret documentation, and ensure alignment of data infrastructure.
Client Partnership: Serve as a trusted advisor to clients, internal teams, and vendors. Present findings, provide recommendations, and proactively resolve challenges.
Project Management: Define scope, timelines, and deliverables for initiatives. Collaborate with cross-functional teams to drive smooth execution.
Program Growth: Identify opportunities for process improvements, efficiency gains, and program innovation.
Requirements
5+ years of professional experience, including 3+ years in digital marketing account management.
Automotive industry experience is mandatory.
Strong understanding of Tier 3 dealership media channels (Google Ads, Meta; TradeDesk preferred).
Proven expertise with large data sets, advanced analytics, and data visualization.
Technical fluency with backend systems, APIs, data layers, and website integrations (management/troubleshooting required; configuration/build experience a plus).
Advanced proficiency in Excel, PowerBI/Tableau, and presentation tools (PowerPoint).
Strong communication skills: confident in client interactions and able to simplify complex technical concepts for diverse audiences.
Willingness to travel several times per year for client and vendor engagements.
Nice to Have
Strategic thinker with strong operational focus.
Able to balance hands-on data work with high-level strategic leadership.
Collaborative, proactive, and solutions-oriented.
Passionate about delivering measurable results in a fast-paced, evolving environment.
At Talencore, we stand against racism and discriminatory practices. We stand against violence. We proudly support and partner with organizations that lift people up so everyone can succeed and thrive, and honor our candidates' experiences, perspectives and unique identity. We are committed to continuing to make diversity, equity, and inclusion part of everything we do – from how we work with our talented candidates to how we support our clients in building their diverse workforce.
#J-18808-Ljbffr