Power Stop LLC
Senior Manager, Digital and Retail Media
Power Stop LLC, Chicago, Illinois, United States, 60290
Senior Manager, Digital and Retail Media
Base pay range: $120,000.00/yr - $150,000.00/yr PowerStop stands out as a pioneering force within the automotive aftermarket brake sector. The Senior Manager, Digital & Retail Media will lead the company’s retail media and paid digital efforts, driving top-line revenue and market share growth for our brands on the digital shelf while building awareness for the PowerStop brand and product assortment in a consistent and thoughtful manner. Overview
The Senior Manager, Digital & Retail Media will actively manage retail media investments across customers and digital media related to the PowerStop brand and website. From recommending media budgets to building strategy, mix of tactics, and implementation, this role serves as the hands-on guide for all things digital media with an orientation toward positive business and financial outcomes. Key Responsibilities
Retail Media: Lead retail media strategy and activation across online retailers, accountable for delivering business and financial outcomes attributed to media activity Implement Amazon advertising strategy with extensive knowledge of both Amazon Ads and DSP in collaboration with agency partner Build and execute an approach for retail media with other customers, including Walmart (Connect) and AutoZone (Media Network) Manage activity and decisions at keyword and campaign level to optimize tactics for greater business impact Supervise agency partner on strategy, day-to-day activation, and accountability for advertising success Introduce a "perpetual beta" mindset to continually test, measure, learn, and improve efficiency and effectiveness for a large, complex product assortment Partner with Sales Team to ensure retail media activity supports customer-specific sales initiatives and priorities Develop audience-friendly reporting on results and KPIs, distilling large data sets into simple, consistent dashboards Incorporate best practices across retail media networks, drawing from PowerStop results and industry trends Digital Media: Lead digital media activation with emphasis on performance marketing (paid search, paid social) Continually optimize for KPIs and drive qualified site traffic to powerstop.com Collaborate with marketing peers and agency on monthly themes, content priorities, and creative assets Manage digital media budget and direction to agency partner for annual and monthly spend, with streamlined results reporting Required Skills and Qualifications
Bachelor’s degree required; marketing or business administration preferred. An advanced degree (such as MBA) is a plus. 7+ years of experience in digital marketing and strategy; 4+ years in retail media with certification and accreditation (emphasis on Amazon) Proven results managing media budgets of $5+ million across digital networks Strategic thinker who translates business needs into tactical media initiatives Deep understanding of retail media platforms, ad formats and mix, targeting capabilities, and attribution methodologies Experience managing 20,000+ SKU assortment in a high-volume retail environment Strong analytical skills with comfort interpreting large data sets and KPIs Leadership and management skills with ability to collaborate with external agency partners and internal leaders Hands-on experience with retailer ad consoles (Amazon, Ads, Walmart Connect), third-party bid tools (e.g., Skai, Pacvue), and retail shelf analytics tools (e.g., Profitero, CommerceIQ) Proficiency with Google, Meta, and related analytics tools Bias toward action and cross-collaboration to achieve goals Detail-oriented with strong problem-solving, planning, and organizational skills Proficient in Microsoft Office, especially Excel; comfortable with PowerPoint and Word Honest, ethical, and transparent Personal passion for the aftermarket, weekend wrenching, and hands-on interest in cars is a plus Compensation and Benefits
The salary range for this position is $120,000 to $150,000 annually, with final placement within the range based on education, certifications, relevant experience, skills, travel requirements, and business needs. Benefits include paid time off, medical/dental/vision, life insurance, short- and long-term disability, paid parental leave, and a 401(k) match. Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, disability, veteran status, or national origin. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Advertising, and Distribution Industries
Motor Vehicle Parts Manufacturing and Manufacturing
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Base pay range: $120,000.00/yr - $150,000.00/yr PowerStop stands out as a pioneering force within the automotive aftermarket brake sector. The Senior Manager, Digital & Retail Media will lead the company’s retail media and paid digital efforts, driving top-line revenue and market share growth for our brands on the digital shelf while building awareness for the PowerStop brand and product assortment in a consistent and thoughtful manner. Overview
The Senior Manager, Digital & Retail Media will actively manage retail media investments across customers and digital media related to the PowerStop brand and website. From recommending media budgets to building strategy, mix of tactics, and implementation, this role serves as the hands-on guide for all things digital media with an orientation toward positive business and financial outcomes. Key Responsibilities
Retail Media: Lead retail media strategy and activation across online retailers, accountable for delivering business and financial outcomes attributed to media activity Implement Amazon advertising strategy with extensive knowledge of both Amazon Ads and DSP in collaboration with agency partner Build and execute an approach for retail media with other customers, including Walmart (Connect) and AutoZone (Media Network) Manage activity and decisions at keyword and campaign level to optimize tactics for greater business impact Supervise agency partner on strategy, day-to-day activation, and accountability for advertising success Introduce a "perpetual beta" mindset to continually test, measure, learn, and improve efficiency and effectiveness for a large, complex product assortment Partner with Sales Team to ensure retail media activity supports customer-specific sales initiatives and priorities Develop audience-friendly reporting on results and KPIs, distilling large data sets into simple, consistent dashboards Incorporate best practices across retail media networks, drawing from PowerStop results and industry trends Digital Media: Lead digital media activation with emphasis on performance marketing (paid search, paid social) Continually optimize for KPIs and drive qualified site traffic to powerstop.com Collaborate with marketing peers and agency on monthly themes, content priorities, and creative assets Manage digital media budget and direction to agency partner for annual and monthly spend, with streamlined results reporting Required Skills and Qualifications
Bachelor’s degree required; marketing or business administration preferred. An advanced degree (such as MBA) is a plus. 7+ years of experience in digital marketing and strategy; 4+ years in retail media with certification and accreditation (emphasis on Amazon) Proven results managing media budgets of $5+ million across digital networks Strategic thinker who translates business needs into tactical media initiatives Deep understanding of retail media platforms, ad formats and mix, targeting capabilities, and attribution methodologies Experience managing 20,000+ SKU assortment in a high-volume retail environment Strong analytical skills with comfort interpreting large data sets and KPIs Leadership and management skills with ability to collaborate with external agency partners and internal leaders Hands-on experience with retailer ad consoles (Amazon, Ads, Walmart Connect), third-party bid tools (e.g., Skai, Pacvue), and retail shelf analytics tools (e.g., Profitero, CommerceIQ) Proficiency with Google, Meta, and related analytics tools Bias toward action and cross-collaboration to achieve goals Detail-oriented with strong problem-solving, planning, and organizational skills Proficient in Microsoft Office, especially Excel; comfortable with PowerPoint and Word Honest, ethical, and transparent Personal passion for the aftermarket, weekend wrenching, and hands-on interest in cars is a plus Compensation and Benefits
The salary range for this position is $120,000 to $150,000 annually, with final placement within the range based on education, certifications, relevant experience, skills, travel requirements, and business needs. Benefits include paid time off, medical/dental/vision, life insurance, short- and long-term disability, paid parental leave, and a 401(k) match. Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, disability, veteran status, or national origin. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Advertising, and Distribution Industries
Motor Vehicle Parts Manufacturing and Manufacturing
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