Media Buyer - Snapchat Specialist Job at First Media in New York

Overview

First Media is a leading social media publishing and marketing company that has transformed the shoppable content landscape. With a team of over 200 employees and 180 million devoted fans, we achieve 1.5 billion monthly views. Our expertise lies in creative strategy, content production, omnichannel distribution, and data-driven marketing campaigns for lifestyle brands: So Yummy, Blossom, Blusher, and BabyFirst.

We're seeking a talented Snapchat Media Specialist to spearhead the launch and management of high-budget paid social campaigns. This is an excellent opportunity for a passionate media buyer with 3 to 5+ years of hands-on experience with Snapchat Ads and a strong track record of managing million-dollar monthly budgets. While Snapchat is the primary focus, experience across Meta, YouTube, and TikTok is a strong plus.

Key Responsibilities

• Campaign Strategy & Execution: Develop, launch, and scale paid advertising campaigns on Snapchat, focusing on activating new accounts and driving growth.
• Budget Management: Effectively manage high-volume budgets to meet CPA, ROAS, and LTV targets.
• Creative Collaboration: Collaborate with creative teams to create compelling ad assets that deliver strong performance.

Optimization & Testing

• Lead structured testing frameworks (audience, bidding, creative, and funnel strategies) to accelerate learnings and drive growth.
• Monitor daily performance and make real-time optimisations to maximise ROI.
• Identify scaling opportunities across accounts and implement best practices.
• Work with the Dev team to help build and test internal tools to improve performance.

Analytics & Reporting

• Leverage Snapchat Ads Manager and other analytics tools to evaluate performance.
• Provide clear reporting on campaign effectiveness, insights, and next steps for scaling.
• Translate data into actionable recommendations for internal stakeholders and the client collaborating with the client team.

Cross-Platform

• Maintain working knowledge of Meta Ads Manager and assist with campaign support.
• YouTube and TikTok expertise is preferred to help build and execute cross-platform media strategies.

Requirements

• 3 to 5+ years of hands-on experience in media buying, specifically on Snapchat.
• Proven track record of managing large monthly budgets effectively on Snap and other platforms.
• Strong understanding of KPIs for paid social (CPA, ROAS, CTR, LTV, funnel efficiency).
• Experience launching new accounts and scaling them quickly and sustainably.
• Proficient in media buying on Meta and TikTok; familiarity with YouTube is a strong advantage.
• Excellent analytical skills.
• Preference for candidates in the Eastern Standard Time (EST) zone.
• Availability to work a 5-day schedule, including one weekend day (e.g., Sunday to Thursday or Tuesday to Saturday).

Benefits & Equal Opportunity

First Media provides competitive compensation and exceptional benefits, including top-shelf medical, dental, vision, unlimited PTO, 401K with match, and more. First Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.