Website Content Specialist Job at Macmillan Learning in Austin

Overview

At Macmillan Learning, we are committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions with lasting impact. If you are excited by testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you.

The Website Content Specialist is a critical driver of digital marketing performance within the marketing organization, serving as the dedicated owner of our website content strategy and optimization. This content optimization expert combines analytical insights with creative copywriting to ensure every webpage, landing page, and content element drives engagement and conversion. The strategic content professional translates marketing campaign objectives and product initiatives into compelling website experiences that support SEO and PPC performance goals.

This role reports to the Search and Generative Engine Optimization Strategist and collaborates with stakeholders across Campaign Strategy, Product Marketing, Marketing Operations, and Performance Marketing to align website content with business objectives, optimize user journeys, and deliver measurable improvements in lead quality and conversion rates. Through continuous testing, optimization, and stakeholder collaboration, the role ensures our website serves as a high-performing revenue engine that adapts to market changes, product launches, and strategic initiatives.

We know that talented candidates may hesitate to apply if they don\'t meet every qualification. We encourage you to apply if you\'re excited about this role and can contribute meaningfully, even if your background doesn\'t align perfectly with every requirement. We value diverse experiences, skills, and perspectives that strengthen our work. If this opportunity interests you, share how your unique background could contribute to our team\'s success. We are committed to an inclusive workplace where everyone can do their best work and diverse viewpoints are valued.

Major responsibilities

• Website Content Development & Optimization
  • Create, edit, and publish high-quality, engaging, and conversion-optimized website content across product pages, landing pages, resource hubs, and campaign-driven destinations.
  • Ensure all website copy aligns with brand voice, positioning, and accessibility standards.
  • Optimize content for both human readers and search engines using SEO and GEO best practices, including metadata, header structure, internal linking, and keyword integration.
  • Coordinate with the International marketing team to reflect applicable product releases, marketing campaigns, and brand initiatives.
• Content Performance & Conversion Optimization
  • Collaborate with the SEO & Generative Optimization Strategist to test and refine page content to improve engagement, reduce bounce rates, and drive conversion.
  • Execute A/B tests on headlines, CTAs, and content layouts to identify high-performing variations.
  • Analyze content performance data using tools like Google Analytics, Hotjar, SEM Rush, and Mentionlytics to identify opportunities for improvement.
  • Collaborate with the SEO & Generative Optimization Strategist to implement content practices that enhance visibility in AI-powered platforms (e.g., ChatGPT, Google SGE, Perplexity).
  • Structure content to promote AI summarization, accurate extraction, and featured inclusion in generative search environments.
• Collaboration with Marketing Stakeholders
  • Translate campaign briefs, product launches, and strategic initiatives into website content experiences that support lead generation and brand awareness goals.
  • Work with Campaign Strategy, Product Marketing, Experiential Marketing, and Field Marketing to align content with the full-funnel buyer journey.
  • Advise Campaign Strategy on PPC landing page optimization for ad quality scores, relevance, and post-click engagement.
• Manage Website Content Documentation & Governance
  • Maintain editorial calendar for key platform and company webpages, including updates, launches, and audits in coordination with campaign and content teams.
  • Ensure content accuracy, compliance (legal or regulatory), and freshness across site sections.
  • Maintain consistency in content hierarchy, tone, formatting, and UX across all pages.
  • Maintain documentation for page templates, publishing workflows, and content governance standards.
  • Identify and recommend process improvements to streamline collaboration and content delivery timelines.

Required Qualifications

• Bachelor\'s Degree.
• 1-3 years of experience with content strategy and copywriting.
• 1-3 years of experience developing and implementing AI-supported workflows for content creation.
• 1-3 years of experience with SEO and content optimization.
• At least 1 year of UX writing and understanding of content to user journey alignment.
• Hands-on experience with at least one web content management system (WordPress, Hybris, Adobe Experience Manager).
• Excellent communication skills; able to collaborate cross-functionally; relationship builder.
• Creativity and an experimental mindset; a Test & Learn approach.

Preferred Qualifications

• B2B marketing experience.
• Awareness of emerging generative engine optimization practices.
• Experience supporting the implementation of AI-based website marketing systems.
• Experience challenging standard content models to innovate on how marketing messages are delivered across the digital user journey.
• Experience piloting or adopting generative AI or automation platforms for SEO enhancement, dynamic page generation, or content optimization at scale.
• Ability to take creative risks in content design and testing, such as launching unconventional landing pages, interactive elements, or new storytelling formats to increase conversion and engagement.

Salary

$70,000 - $85,000/year

Exemption Status

Exempt

Physical Requirements

Requires periods of close concentration; must be able to multi-task; travel occasionally; work overtime beyond 40 hours per week as needed. Remote employment is eligible, excluding certain locations: Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits from date of hire. Health benefits coverage is available for qualifying partners of active employees.

• Competitive pay and bonus plan
• Generous health benefits (Medical, Dental, Vision)
• 401k retirement contributions
• Generous paid time off, sick time, floating holidays, and paid holidays
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And more

Macmillan Learning is a privately-held company that improves lives through learning. We are an Equal Opportunity Employer and value diversity. For more information, visit macmillanlearning.com or follow us on social media. The successful candidate will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning.

Equal Opportunity

We are an Equal Opportunity Employer. We actively seek applicants reflecting diverse backgrounds and perspectives. You can read more about our Diversity, Equity, & Inclusion initiatives here.