Gupta Media is hiring: Media Analyst in Bridgeport

Media Analyst – Gupta Media

Gupta Media is seeking a Media Analyst to join our Media team. We pride ourselves on being innovative, competitive and disruptive in the digital space and work closely with vendors to align products with client goals. This role involves managing high-priority campaigns, analyzing performance, and providing insights to optimize media strategies.

Responsibilities

• Campaign Management: Plan, build and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads and Reddit. Be proficient in these platforms.
• Reporting: Use our in-house reporting suite and platforms such as Google Analytics; create custom data models in Excel/Google Sheets.
• Multi-task across multiple platforms and projects.
• Client Communication: Daily communication with clients via Zoom, phone and email; analyze campaign performance, share key insights, and make optimization recommendations.
• Internal: Provide insights to improve team strategy; stay current on digital marketing trends, best practices, and emerging products; participate in training and mentoring of new hires and junior staff.

Required Skills and Education

• Bachelor’s degree or higher in Marketing, Advertising, Business, Economics or related field
• 2+ years of digital marketing experience
• Advanced knowledge of Google Ads (Search, Display, Shopping), Facebook Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms
• Analytical capabilities
• Ability to multi-task and prioritize across multiple projects
• High level of enthusiasm and professionalism
• Curiosity – an important trait in every role on every team within our organization

Gupta Media is an office-first organization with flexibility. Candidates must be authorized to work in the US for at least 3 years.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing, Advertising, and Consulting
• Industries: Advertising Services and Online Audio and Video Media

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