AppFolio is hiring: Sr. User Experience Designer in San Francisco

Overview

Sr. User Experience Designer role at AppFolio. Description: We’re AppFolio, a cloud-based platform powering the real estate industry. The Sr. UX Designer for Voice AI will design intuitive, business-focused voice experiences that streamline interactions for property managers and support automation where it adds efficiency and frees time for important connections. The ideal candidate thrives in a highly collaborative, Agile/Lean UX environment, working with Software Engineers, QA Engineers, and Product Managers to build innovative AI-driven solutions.

Responsibilities

• Lead the design of voice AI experiences from exploration to polished conversational flows, ensuring interactions are intuitive and aligned with business needs
• Help define and evolve conversational design guidelines and patterns within the broader design system
• Collaborate with Engineering and Product Management, and the UX Team, to ensure a consistent, high-quality user experience across complex workflows
• Develop conversation models, personas, and scripts that balance clarity, efficiency, and brand voice
• Contribute to implementing a comprehensive Design Strategy, and meet usability benchmarks and KPIs
• Partner with Product Management on roadmap and strategy, advocating for end users while balancing business needs
• Address complex design challenges through LeanUX activities such as design studios, provisional personas, and story mapping
• Collaborate with team members during sprints, including impromptu discussions and pairing with engineers on design
• Support designers and teams with wireframes, flow diagrams, rapid prototypes, and visual design to communicate and validate ideas
• Facilitate user research to test prototypes and conduct usability testing for conversational interfaces
• Promote a cohesive user experience through consistent UI patterns
• Inspire teams to go beyond usability toward user delight through tone, pacing, and micro-interactions in voice design
• Participate in and help drive comprehensive Design Strategy with usability benchmarks for conversational products

Knowledge and Skills / Qualifications

• Strong portfolio focusing on voice interfaces, conversational AI, or multimodal experiences
• Experience designing natural, human-centered conversations including turn-taking, error recovery, and edge cases
• Understanding of voice UI usability principles (brevity, clarity, cognitive load)
• Basic knowledge of speech technologies (NLU/NLP, TTS, ASR) and their influence on design
• Understanding of cross-channel experiences (voice, text, web, mobile) and continuity across them
• Awareness of human-in-the-loop patterns and smooth handoffs
• Exposure to large language models (LLMs) and multimodal capabilities
• Knowledge of accessibility standards for voice and multimodal interfaces
• Experience with UX deliverables (wireframes, user flows, mockups, prototypes) and selecting appropriate tools
• Knowledge of Agile UX and Lean UX in collaborative environments
• Proficiency in low-fidelity tools (e.g., FigJam) and advanced prototyping tools (e.g., Figma)
• Excellent communication and facilitation skills to clarify problems and rally stakeholders around the voice experience
• Minimum of 5 years in UX-focused roles, with at least 2 years in voice/conversational design or related area

Compensation & Benefits

The base salary/hourly wage for this role is typically $125,600–$157,000. The actual base salary/hourly wage will depend on factors including skills, education, and experience. Base pay is one component of a Total Rewards package; other benefits and bonuses/commissions may apply depending on role and employment type. Regular full-time employees are eligible for benefits.

About AppFolio

AppFolio is the technology leader powering the future of the real estate industry. Our platform enables customers to connect communities, increase operational efficiency, and grow their business. For more information, visit appfolio.com.

Equal Opportunity

At AppFolio, we value diversity and are an Equal Opportunity Employer. We believe our products, teams, and business are stronger because of diverse backgrounds and perspectives. This means that no matter race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, ancestry, disability, or veteran status, you’re welcome here.