Overview
Performance Marketing Manager - USA
Department: Operations
Employment Type: Full Time
Location: New York/Los Angeles
Compensation: $90,000 - $100,000 / year
Upway is the leading platform selling refurbished e-bikes in Europe and the US. Our mission is to make electric mobility accessible to everyone. With a very ambitious plan for 2025 and beyond, we are looking to build our Performance Marketing team in order to fuel our rapid growth.
As Performance Marketing Manager at Upway, you will play a critical role in driving customer acquisition and revenue growth. You will manage our Performance Marketing channels end-to-end, from strategy to execution; and will be responsible to allocate our budget efficiently. This role is ideal for an analytical, data-driven professional who thrives in a fast-paced, B2C e-commerce environment.
Key Responsibilities
- Strategy: Youll design a full-funnel Performance Marketing strategy across SEA, Paid Social, and possible Affiliates, and more to drive traffic and boost revenue.
- Execution: Youll launch, test, and optimize campaigns, from bids and creatives to keywords and landing pages, with the goal of increasing profitability.
- Tracking: Youll ensure we have top-notch attribution, implement best practices, and build smart dashboards to track whats working.
- Budget Management: Youll be in charge of allocating a million dollar budget, making the most of each channel and platform.
Skills, Knowledge and Expertise
- 3-6 years of experience in Marketing Analytics or related fields such as Business Consulting.
- Stellar analytical skills and the ability to make data-driven decisions.
- An entrepreneurial, results-oriented mindset with a strong sense of ownership.
- Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
- Experience working with Performance Marketing tracking tools and attribution mechanisms (e.g., Google Analytics 4, Google Tag Manager).
- Good communication skills to present results in an informative and persuasive way to a wide range of stakeholders (Co-Founders, General Managers, Tech).
- SQL proficiency is a plus.
Benefits
At Upway, we believe that the best businesses are built by the best teams, and we are looking for great individuals, working together to achieve great outcomes. At this position, you would be the first hire in performance marketing.
As a Series B and growing fast business, we are convinced that in-person collaboration is an important part of our culture, helping us achieve strong business results while fostering personal growth and learning. We are expecting most of their time working on-site.
Upway is committed to fair pay, embracing diverse backgrounds, and cultivating a culture of excellence. We want to attract and reward talent competitively, and therefore offer a package that includes a competitive base salary and a generous stock option grant (only for direct hires). We believe this approach best aligns the interests of our employees with those of the company, making them shareholders and invested in Upways long term success.
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