SecurityScorecard
Overview
Vice President Product Marketing at SecurityScorecard. This role focuses on defining and executing go-to-market strategies for detection, response, and managed services offerings with emphasis on securing the supply chain. The ideal candidate has led category or subcategory creation, collaborated with analysts and influencers to shape a market, and launched multi-product portfolios. The candidate will drive positioning, messaging, go-to-market planning, and cross-functional alignment with confidence and speed. Key Responsibilities
Product Positioning and Messaging: Develop and refine product positioning and messaging that differentiates SecurityScorecard’s supply chain detection, response, and ratings solutions in the cybersecurity market. Go-to-Market Strategy: Design and implement go-to-market strategies for new product launches and enhancements with cross-functional alignment and market penetration. Customer and Market Insights: Conduct market research to understand customer needs, supply chain risks, pain points, and the competitive landscape; use insights to inform product development and GTM strategies. Sales Enablement Support: Collaborate with sales to develop tools, collateral, and training materials to engage customers and close deals. Analyst Relations: Build relationships with industry analysts to shape market perception and ensure vision is represented in reports and industry conversations. Content Development: Lead creation of whitepapers, blog posts, webinars, and case studies to drive thought leadership and demand. Demand Generation: Partner with revenue marketing, business development, and sales to create demand generation programs across channels (digital, events, partnerships). Cross-Functional Collaboration: Work with product management, engineering, sales, and other teams to align marketing with business goals and product development. Product Launches: Manage launches of new products/features, coordinating communications, training, and promotion. Market Expansion: Identify opportunities to expand market reach, domestically and internationally, especially in supply chain security. Analytics and Measurement: Establish KPIs and metrics to evaluate campaigns; analyze data to optimize strategies. Qualifications
Education: Bachelor’s degree in marketing, business, cybersecurity, or related field; MBA preferred. Experience: 7–10 years in product marketing with a strong cybersecurity/detection and response background (XDR/MDR/CDR), preferably focused on supply chain security. Product Marketing Expertise: Proven success in positioning, messaging, and GTM strategy development for cybersecurity solutions. Data-Driven Approach: Strong analytical skills and ability to use data to drive decisions. Leadership Skills: Excellent communication, presentation, and cross-functional collaboration abilities; 3+ years leading and motivating teams. Passion for Cybersecurity: Demonstrated commitment to cybersecurity and supply chain protection. Benefits and Employment Details
Competitive salary, stock options, comprehensive benefits (health and dental insurance), unlimited PTO, parental leave, tuition reimbursement, disability insurance, and more. Equal Employment Opportunity
SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We hire based on merit and do not discriminate based on race, color, religion, national origin, sex or gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other protected category in accordance with applicable law. We provide reasonable accommodations for qualified individuals with disabilities. If you need an accommodation due to a disability, please have your recruiter contact us. Any information submitted will be processed in accordance with the Company’s privacy policy and applicable law. SecurityScorecard does not accept unsolicited resumes from employment agencies and does not provide immigration sponsorship for this position. Seniority level: Executive | Employment type: Full-time | Job function: Marketing, Product Management, and Sales | Industries: Computer and Network Security, Software Development, and Data Security
#J-18808-Ljbffr
Vice President Product Marketing at SecurityScorecard. This role focuses on defining and executing go-to-market strategies for detection, response, and managed services offerings with emphasis on securing the supply chain. The ideal candidate has led category or subcategory creation, collaborated with analysts and influencers to shape a market, and launched multi-product portfolios. The candidate will drive positioning, messaging, go-to-market planning, and cross-functional alignment with confidence and speed. Key Responsibilities
Product Positioning and Messaging: Develop and refine product positioning and messaging that differentiates SecurityScorecard’s supply chain detection, response, and ratings solutions in the cybersecurity market. Go-to-Market Strategy: Design and implement go-to-market strategies for new product launches and enhancements with cross-functional alignment and market penetration. Customer and Market Insights: Conduct market research to understand customer needs, supply chain risks, pain points, and the competitive landscape; use insights to inform product development and GTM strategies. Sales Enablement Support: Collaborate with sales to develop tools, collateral, and training materials to engage customers and close deals. Analyst Relations: Build relationships with industry analysts to shape market perception and ensure vision is represented in reports and industry conversations. Content Development: Lead creation of whitepapers, blog posts, webinars, and case studies to drive thought leadership and demand. Demand Generation: Partner with revenue marketing, business development, and sales to create demand generation programs across channels (digital, events, partnerships). Cross-Functional Collaboration: Work with product management, engineering, sales, and other teams to align marketing with business goals and product development. Product Launches: Manage launches of new products/features, coordinating communications, training, and promotion. Market Expansion: Identify opportunities to expand market reach, domestically and internationally, especially in supply chain security. Analytics and Measurement: Establish KPIs and metrics to evaluate campaigns; analyze data to optimize strategies. Qualifications
Education: Bachelor’s degree in marketing, business, cybersecurity, or related field; MBA preferred. Experience: 7–10 years in product marketing with a strong cybersecurity/detection and response background (XDR/MDR/CDR), preferably focused on supply chain security. Product Marketing Expertise: Proven success in positioning, messaging, and GTM strategy development for cybersecurity solutions. Data-Driven Approach: Strong analytical skills and ability to use data to drive decisions. Leadership Skills: Excellent communication, presentation, and cross-functional collaboration abilities; 3+ years leading and motivating teams. Passion for Cybersecurity: Demonstrated commitment to cybersecurity and supply chain protection. Benefits and Employment Details
Competitive salary, stock options, comprehensive benefits (health and dental insurance), unlimited PTO, parental leave, tuition reimbursement, disability insurance, and more. Equal Employment Opportunity
SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We hire based on merit and do not discriminate based on race, color, religion, national origin, sex or gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other protected category in accordance with applicable law. We provide reasonable accommodations for qualified individuals with disabilities. If you need an accommodation due to a disability, please have your recruiter contact us. Any information submitted will be processed in accordance with the Company’s privacy policy and applicable law. SecurityScorecard does not accept unsolicited resumes from employment agencies and does not provide immigration sponsorship for this position. Seniority level: Executive | Employment type: Full-time | Job function: Marketing, Product Management, and Sales | Industries: Computer and Network Security, Software Development, and Data Security
#J-18808-Ljbffr