Alcumus
Overview
Veriforce is seeking a hands-on, strategic Director of Product Marketing to lead and scale our global product marketing efforts across the US, Canada, and the UK. This is a player-coach role. While you’ll be building and leading the function, you’ll also be the primary product marketer for key regions until the full team is in place. You’ll be expected to operate both strategically and tactically — setting the vision, building frameworks, and owning execution when needed. We’re looking for someone who has built product marketing teams before, understands how to scale, and thrives in a high ownership environment. You’ll take immediate ownership of product marketing for the US and play a critical role in shaping how we operate globally. Team structure is evolving, and you’ll be central to helping assess talent, define regional support needs, and shape how we scale. If you’re energized by wearing multiple hats while building the foundation of a high-performing global function, this is the opportunity for you.
What that means day-to-day
Player-Coach Execution
Lead and develop our regional Product Marketing teams in Canada and the UK, while owning product marketing responsibilities for the US.
Set the strategic direction, lead by example, and stay deeply involved in day-to-day execution.
Write compelling messaging, create sales enablement tools, and lead product launches directly as the team scales.
Provide hands-on leadership and mentorship to the Canadian and UK PMM, ensuring their growth and alignment across regions.
Global Product Marketing Strategy
Set the global vision and roadmap for product marketing — with structure, scale, and clarity.
Build a repeatable, high impact function that aligns with GTM and product priorities.
Hire, develop, and lead a high performing, geographically distributed team over time.
Messaging, Positioning, & Content
Translate complex product capabilities into clear, compelling messaging tailored to personas and industries.
Write and oversee content across touchpoints - in app, web, sales decks, newsletters, and more.
Partner with UX/design to bring product stories to life in engaging ways.
Go-to-Market Execution & Launches
Lead product and feature launches from planning through execution with cross-functional alignment.
Create and maintain a scalable launch playbook and GTM toolkit.
Enablement & Buyer Journey Support
Build materials that enable GTM teams to position and sell confidently — battlecards, one-pagers, talk tracks, demo narratives, etc.
Lead enablement sessions and support teams through complex product updates or launches.
Competitive & Market Intelligence
Establish a clear view of the competitive landscape and position Veriforce effectively.
Partner with Product, VOC, Analytics to refine messaging based on feedback and performance.
Cross-Functional Leadership
Act as the connective tissue between Product, Sales, Marketing, and Customer Success.
Drive alignment and feedback loops that improve how we bring products to market.
What Success Looks Like
Strategic clarity and a documented product marketing foundation are in place.
Major launches are executed smoothly, with consistent messaging and strong adoption.
GTM teams are enabled and confident in the tools and messaging delivered.
Messaging lands through measurement, testing, and refinement.
Product updates are timely, consistent, and well communicated across channels.
A thoughtful hiring and scale-up plan for the PMM team is in motion.
Strong trust and rhythms with Product, Marketing, Sales, and VOC/Analytics teams are established.
What you’ll need to be successful
7+ years in B2B SaaS product marketing, with 3+ years in a leadership or team-building role.
Experience both setting strategy and executing as a hands-on marketer.
Track record of building or transforming a product marketing function — ideally globally.
Strong communication skills — able to write crisp messaging and adapt across formats and channels.
Deep understanding of GTM processes, sales enablement, and customer engagement strategies.
Ability to measure impact and iterate based on performance and feedback.
Cross-functional leadership and collaboration skills with the ability to rally a team.
Industry experience in safety, compliance, workforce management, or operational risk in industrial sectors (e.g., energy, utilities, food & beverage, construction, or chemicals) is required.
Bonus Points
Experience creating customer- or sales-facing content.
Skilled at competitive positioning and win/loss analysis.
Familiar with analyst relations and market perception shaping.
Comfortable using product usage data and VOC insights to inform strategy.
What you’ll get in return We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work, and believe that if you look after your people, they look after everything else.
Benefits Personal Health & Wellbeing
Integrated mental health & wellbeing support
Vacation – starting at 3 weeks
Wellness Days & Annual Giving Day – an extra to give back to yourself or your community
Comprehensive medical and dental coverage
End-of-year company-wide shutdown for you to relax and recharge
Equal Opportunity Veriforce-Alcumus is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
Application Process What you can expect if you apply:
A response to your application within 15 working days
An interview process consisting of:
An initial discovery call with the recruiter
A first stage interview via Microsoft Teams
Additional interview with the stakeholders you’ll be working with closely in the role
#J-18808-Ljbffr
Veriforce is seeking a hands-on, strategic Director of Product Marketing to lead and scale our global product marketing efforts across the US, Canada, and the UK. This is a player-coach role. While you’ll be building and leading the function, you’ll also be the primary product marketer for key regions until the full team is in place. You’ll be expected to operate both strategically and tactically — setting the vision, building frameworks, and owning execution when needed. We’re looking for someone who has built product marketing teams before, understands how to scale, and thrives in a high ownership environment. You’ll take immediate ownership of product marketing for the US and play a critical role in shaping how we operate globally. Team structure is evolving, and you’ll be central to helping assess talent, define regional support needs, and shape how we scale. If you’re energized by wearing multiple hats while building the foundation of a high-performing global function, this is the opportunity for you.
What that means day-to-day
Player-Coach Execution
Lead and develop our regional Product Marketing teams in Canada and the UK, while owning product marketing responsibilities for the US.
Set the strategic direction, lead by example, and stay deeply involved in day-to-day execution.
Write compelling messaging, create sales enablement tools, and lead product launches directly as the team scales.
Provide hands-on leadership and mentorship to the Canadian and UK PMM, ensuring their growth and alignment across regions.
Global Product Marketing Strategy
Set the global vision and roadmap for product marketing — with structure, scale, and clarity.
Build a repeatable, high impact function that aligns with GTM and product priorities.
Hire, develop, and lead a high performing, geographically distributed team over time.
Messaging, Positioning, & Content
Translate complex product capabilities into clear, compelling messaging tailored to personas and industries.
Write and oversee content across touchpoints - in app, web, sales decks, newsletters, and more.
Partner with UX/design to bring product stories to life in engaging ways.
Go-to-Market Execution & Launches
Lead product and feature launches from planning through execution with cross-functional alignment.
Create and maintain a scalable launch playbook and GTM toolkit.
Enablement & Buyer Journey Support
Build materials that enable GTM teams to position and sell confidently — battlecards, one-pagers, talk tracks, demo narratives, etc.
Lead enablement sessions and support teams through complex product updates or launches.
Competitive & Market Intelligence
Establish a clear view of the competitive landscape and position Veriforce effectively.
Partner with Product, VOC, Analytics to refine messaging based on feedback and performance.
Cross-Functional Leadership
Act as the connective tissue between Product, Sales, Marketing, and Customer Success.
Drive alignment and feedback loops that improve how we bring products to market.
What Success Looks Like
Strategic clarity and a documented product marketing foundation are in place.
Major launches are executed smoothly, with consistent messaging and strong adoption.
GTM teams are enabled and confident in the tools and messaging delivered.
Messaging lands through measurement, testing, and refinement.
Product updates are timely, consistent, and well communicated across channels.
A thoughtful hiring and scale-up plan for the PMM team is in motion.
Strong trust and rhythms with Product, Marketing, Sales, and VOC/Analytics teams are established.
What you’ll need to be successful
7+ years in B2B SaaS product marketing, with 3+ years in a leadership or team-building role.
Experience both setting strategy and executing as a hands-on marketer.
Track record of building or transforming a product marketing function — ideally globally.
Strong communication skills — able to write crisp messaging and adapt across formats and channels.
Deep understanding of GTM processes, sales enablement, and customer engagement strategies.
Ability to measure impact and iterate based on performance and feedback.
Cross-functional leadership and collaboration skills with the ability to rally a team.
Industry experience in safety, compliance, workforce management, or operational risk in industrial sectors (e.g., energy, utilities, food & beverage, construction, or chemicals) is required.
Bonus Points
Experience creating customer- or sales-facing content.
Skilled at competitive positioning and win/loss analysis.
Familiar with analyst relations and market perception shaping.
Comfortable using product usage data and VOC insights to inform strategy.
What you’ll get in return We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work, and believe that if you look after your people, they look after everything else.
Benefits Personal Health & Wellbeing
Integrated mental health & wellbeing support
Vacation – starting at 3 weeks
Wellness Days & Annual Giving Day – an extra to give back to yourself or your community
Comprehensive medical and dental coverage
End-of-year company-wide shutdown for you to relax and recharge
Equal Opportunity Veriforce-Alcumus is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
Application Process What you can expect if you apply:
A response to your application within 15 working days
An interview process consisting of:
An initial discovery call with the recruiter
A first stage interview via Microsoft Teams
Additional interview with the stakeholders you’ll be working with closely in the role
#J-18808-Ljbffr