ZipRecruiter
Performance Marketing Manager (Remote US)
ZipRecruiter, Atlanta, Georgia, United States, 30383
Overview
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use a marketing methodology focused on SQLs and Customers. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that help clients hit their SQL targets. This role reports to the Associate Director and is a key part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and leads communication of results, custom strategy creation, and execution of Paid Media deliverables. You will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. *This role is listed internally as Account Strategist, Paid Media Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Drive referrals via client relationships and professional network Build strategies for clients each quarter Manage budgets for paid media campaigns across multiple channels Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Responsible for personal productivity and utilization Work with the Associate Director to ensure internal and client goals are achieved Execute and optimize PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer
3+ years experience at a performance/digital marketing agency Experience with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads, and others) Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles: keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance using tools like Google Analytics, GA4, Excel, or others for data-driven decisions Ability to drive results and measure via OCT Proven success with mid-market or enterprise accounts Unique perspective on driving value for SaaS Ability to translate and articulate strategy and tell stories with data Competitive and curious problem solver Footprint on cutting edge of the industry, seeking opportunities to grow and share Ability to organize, prioritize, and manage multiple projects Quality-obsessed and focused on delivering value Travel to visit clients approximately once per year, per client or as needed What Success Looks Like
Demonstrate core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department OKRs such as client growth and goal attainment Build client trust and relationships resulting in renewals Cross-sell services aligned with client goals Clearly communicate results with client contacts and executives Make exceptional decisions related to strategic direction for accounts What We Offer
We have a set living wage at Directive; the annual base salary range for this position based in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job-related skills, and depth of experience. Medical, dental, vision plans, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental health: access to certified therapists through Spring Health and Headspace Physical health: Gympass Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership Work Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, California. For some roles, we accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have current work authorization and reside in that country. This role can operate 100% virtually from a home office. We primarily collaborate via Zoom and Slack. You will use a laptop (PC or Mac), software platforms, and other office tools. You must be able to remain stationary for extended periods, interpret written and verbal communication, have reliable internet, and maintain a professional background. To perform this job successfully, you must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, or any part of the selection process, direct inquiries to careers@directiveconsulting.com. Additional Information
Directive values People First. We are committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or veteran status. #LI-CV1
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Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use a marketing methodology focused on SQLs and Customers. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that help clients hit their SQL targets. This role reports to the Associate Director and is a key part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and leads communication of results, custom strategy creation, and execution of Paid Media deliverables. You will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. *This role is listed internally as Account Strategist, Paid Media Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Drive referrals via client relationships and professional network Build strategies for clients each quarter Manage budgets for paid media campaigns across multiple channels Understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Responsible for personal productivity and utilization Work with the Associate Director to ensure internal and client goals are achieved Execute and optimize PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer
3+ years experience at a performance/digital marketing agency Experience with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads, and others) Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles: keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance using tools like Google Analytics, GA4, Excel, or others for data-driven decisions Ability to drive results and measure via OCT Proven success with mid-market or enterprise accounts Unique perspective on driving value for SaaS Ability to translate and articulate strategy and tell stories with data Competitive and curious problem solver Footprint on cutting edge of the industry, seeking opportunities to grow and share Ability to organize, prioritize, and manage multiple projects Quality-obsessed and focused on delivering value Travel to visit clients approximately once per year, per client or as needed What Success Looks Like
Demonstrate core values in every interaction Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department OKRs such as client growth and goal attainment Build client trust and relationships resulting in renewals Cross-sell services aligned with client goals Clearly communicate results with client contacts and executives Make exceptional decisions related to strategic direction for accounts What We Offer
We have a set living wage at Directive; the annual base salary range for this position based in the United States is $70,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job-related skills, and depth of experience. Medical, dental, vision plans, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents Benefits to Support the Whole Person: Mental health: access to certified therapists through Spring Health and Headspace Physical health: Gympass Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership Work Environment Requirements
As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, California. For some roles, we accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have current work authorization and reside in that country. This role can operate 100% virtually from a home office. We primarily collaborate via Zoom and Slack. You will use a laptop (PC or Mac), software platforms, and other office tools. You must be able to remain stationary for extended periods, interpret written and verbal communication, have reliable internet, and maintain a professional background. To perform this job successfully, you must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, or any part of the selection process, direct inquiries to careers@directiveconsulting.com. Additional Information
Directive values People First. We are committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or veteran status. #LI-CV1
#J-18808-Ljbffr