Launch Potato
Overview
Performance Marketing Manager at Launch Potato. Headquartered in South Florida with a remote-first team. We are a profitable digital media company connecting consumers with leading brands through data-driven content and technology. Base salary: $85,000 - $100,000 per year. Launch Potato is a performance-driven company with future increases based on company and personal performance. Responsibilities
Execute high-impact landing page and funnel tests across high-traffic campaigns to optimize performance. Build, run, and report on experiments (A/B tests, multi-variate analyses) to drive revenue improvements. QA and implement tests and optimizations; ensure flawless execution and adherence to specifications. Collaborate cross-functionally with Copy, Design, and Media teams; prepare launches efficiently. Monitor and analyze KPIs; create clear, comprehensive reports to inform future optimizations. Move ideas quickly with optimization leads; reduce bottlenecks and ensure timely delivery. Qualifications
3+ years in a performance marketing or CRO execution role; experience launching tests, owning QA and implementation, and collaborating with strategic leads. Strong follow-through and task ownership; thrives on getting things done. Experience with A/B testing, QA of launches, and reporting on test outcomes. Comfort updating copy, layout, and page flows within testing tools or CMS; solid understanding of factors that impact conversion. Working knowledge of analytics platforms (e.g., Google Analytics, Looker) or similar. Clear communicator who can work across Copy, Design, and Media teams; creative mindset to spot UX friction and suggest improvements. Outcomes (Performance Expectations)
Launch 2–3 high-quality A/B tests per week across desktop and mobile. QA and launch reliability: implement tests and optimizations error-free and tracked accurately. Document insights clearly to inform future optimizations. Support rapid idea execution and reduce bottlenecks. Cross-functional collaboration to finalize creative and prep launches efficiently. Develop multi-variable analyses and dashboards tracking multiple KPIs. Success Looks Like
Consistently ship high-quality tests aligned with the strategy brief. Maintain timelines and ensure proper implementation steps. Identify bugs or tracking issues before go-live. Share learnings to improve team performance; act as a reliable executor for strategists and creatives. Competencies
Execution Machine: Detail-oriented and efficient; gets things done with speed and care. Process-Focused: Follows structured workflows and tracks from briefs to results. Analytical: Creates clear, effective performance reports. QA Mindset: Spots gaps and prevents issues in events and content. Collaborative Doer: Positive, hands-on attitude to finish work. Adaptable: Manages shifting priorities and multiple launches. Hungry to Learn: Curious about what works and how to improve results. Total Compensation
Base salary set according to market rates; compensation includes base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and individual performance. Equal Opportunity
Launch Potato is an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.
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Performance Marketing Manager at Launch Potato. Headquartered in South Florida with a remote-first team. We are a profitable digital media company connecting consumers with leading brands through data-driven content and technology. Base salary: $85,000 - $100,000 per year. Launch Potato is a performance-driven company with future increases based on company and personal performance. Responsibilities
Execute high-impact landing page and funnel tests across high-traffic campaigns to optimize performance. Build, run, and report on experiments (A/B tests, multi-variate analyses) to drive revenue improvements. QA and implement tests and optimizations; ensure flawless execution and adherence to specifications. Collaborate cross-functionally with Copy, Design, and Media teams; prepare launches efficiently. Monitor and analyze KPIs; create clear, comprehensive reports to inform future optimizations. Move ideas quickly with optimization leads; reduce bottlenecks and ensure timely delivery. Qualifications
3+ years in a performance marketing or CRO execution role; experience launching tests, owning QA and implementation, and collaborating with strategic leads. Strong follow-through and task ownership; thrives on getting things done. Experience with A/B testing, QA of launches, and reporting on test outcomes. Comfort updating copy, layout, and page flows within testing tools or CMS; solid understanding of factors that impact conversion. Working knowledge of analytics platforms (e.g., Google Analytics, Looker) or similar. Clear communicator who can work across Copy, Design, and Media teams; creative mindset to spot UX friction and suggest improvements. Outcomes (Performance Expectations)
Launch 2–3 high-quality A/B tests per week across desktop and mobile. QA and launch reliability: implement tests and optimizations error-free and tracked accurately. Document insights clearly to inform future optimizations. Support rapid idea execution and reduce bottlenecks. Cross-functional collaboration to finalize creative and prep launches efficiently. Develop multi-variable analyses and dashboards tracking multiple KPIs. Success Looks Like
Consistently ship high-quality tests aligned with the strategy brief. Maintain timelines and ensure proper implementation steps. Identify bugs or tracking issues before go-live. Share learnings to improve team performance; act as a reliable executor for strategists and creatives. Competencies
Execution Machine: Detail-oriented and efficient; gets things done with speed and care. Process-Focused: Follows structured workflows and tracks from briefs to results. Analytical: Creates clear, effective performance reports. QA Mindset: Spots gaps and prevents issues in events and content. Collaborative Doer: Positive, hands-on attitude to finish work. Adaptable: Manages shifting priorities and multiple launches. Hungry to Learn: Curious about what works and how to improve results. Total Compensation
Base salary set according to market rates; compensation includes base salary, profit-sharing bonus, and competitive benefits. Future increases are based on company and individual performance. Equal Opportunity
Launch Potato is an Equal Employment Opportunity employer. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, disability, or other legally protected characteristics.
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