Samsara
Senior Growth Marketing Manager - ABM Marketing
Samsara, San Francisco, California, United States, 94199
Overview
This range is provided by Samsara. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $116,322.50/yr - $195,500.00/yr Who We Are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve operations. We help improve safety, efficiency and sustainability of the physical operations that power the global economy, across industries such as agriculture, construction, field services, transportation, and manufacturing. We are enabling digital transformation at scale. Working at Samsara means helping define the future of physical operations and joining a team shaping product solutions including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As a recently public company, you’ll have autonomy and support to make an impact as we build for the long term. About the role
We are looking for a strategic, results-driven Senior Growth Marketing Manager to drive customer acquisition and business growth through paid social, YouTube, and ABM campaigns. You will own the end-to-end strategy and execution of digital campaigns, with a focus on experimentation, optimization, and delivering measurable impact. In addition to leading paid social, you’ll scale ABM programs—partnering with Sales and cross-functional teams to identify high-value accounts, develop targeted campaigns, and personalize messaging to drive engagement and pipeline. The right candidate is hands-on, analytical, and excited to uncover new growth opportunities while continuously improving performance across multiple channels. This is a high-impact role aligned to Samsara’s growth goals in a fast-paced environment. Location & working arrangement
This is a hybrid position requiring 1 day per week in our San Francisco office and 4 days remote. Relocation assistance will not be provided. You should apply if: You want to impact the industries that run our world: your efforts will have real-world impact—keeping the lights on, getting food into grocery stores, reducing emissions, and ensuring workers return home safely. You are the architect of your own career: Samsara supports rapid career development and opportunities to experiment and master your craft in a hyper-growth environment. You’re energized by our opportunity: the vision to digitize large sectors of the global economy requires your focus and best efforts. You want to be with the best: you will be part of a high-caliber team that encourages you to do your best.
Responsibilities
Develop and execute a data-driven customer acquisition and expansion strategy across Meta, LinkedIn, YouTube, Rollworks, 6Sense, and other paid social and account-based advertising channels. Experiment with new channels to uncover growth opportunities. Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization and performance analysis. Use A/B testing and experimentation to improve ad creative, audience targeting, and bidding strategies. Leverage performance data to inform audience segmentation, creative development, and bidding approaches that drive performance and efficiency. Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities. Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and Regional Marketing Teams to create integrated campaigns. Champion Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally.
Minimum requirements
5+ years hands-on experience with Paid Social; ABM experience, Search or Programmatic Display is a plus. Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, Rollworks, 6sense, etc.). Skilled in trafficking ads and implementing tags in Google Tag Manager. Experience with intent signal providers and AI ABM tools is a plus. Results-oriented and data-driven, using qualitative and quantitative insights to guide decisions and roadmaps. Proven ability to build performance marketing channels from the ground up with a focus on high-impact initiatives. Strong interpersonal and communication skills with the ability to collaborate across technical and creative teams. High ownership and accountability, with experience managing multiple stakeholders and projects. Proactive self-starter who identifies opportunities for Marketing to drive growth. Bachelor's Degree.
Ideal candidate
Experience with intent signal providers and AI ABM tools is a plus. Experience with Google Marketing Platform (Campaign Manager, DV360) is a plus.
Samsara’s Compensation Philosophy
Samsara’s compensation program aims to deliver Total Direct Compensation at or above market, via base salary, bonus/variable, and RSUs for eligible roles. A new hire RSU award may be granted at hire, with potential annual RSU refreshes for eligible roles. Base salary ranges are provided above and may vary by city, knowledge, skills, and experience. Compensation range
$116,322.50—$195,500 USD
EEO and Benefits
At Samsara, we welcome everyone regardless of background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other characteristics protected by law. We offer a competitive total compensation package, employee-led remote and flexible working, health benefits, and more. See the Benefits site for details.
Accommodations
Samsara is committed to equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or use the accommodations link in the recruiting process.
Flexible Working
We support a flexible working model. Some roles require proximity to an office or within a geographic area to facilitate collaboration. All offers are contingent on the ability to work legally in the location and role.
Fraudulent Offers
Samsara does not charge applicants at any stage. Official communication will come from @samsara.com or @us-greenhouse-mail.io. For guidance on fraudulent offers, refer to our policy.
#J-18808-Ljbffr
This range is provided by Samsara. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $116,322.50/yr - $195,500.00/yr Who We Are
Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve operations. We help improve safety, efficiency and sustainability of the physical operations that power the global economy, across industries such as agriculture, construction, field services, transportation, and manufacturing. We are enabling digital transformation at scale. Working at Samsara means helping define the future of physical operations and joining a team shaping product solutions including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As a recently public company, you’ll have autonomy and support to make an impact as we build for the long term. About the role
We are looking for a strategic, results-driven Senior Growth Marketing Manager to drive customer acquisition and business growth through paid social, YouTube, and ABM campaigns. You will own the end-to-end strategy and execution of digital campaigns, with a focus on experimentation, optimization, and delivering measurable impact. In addition to leading paid social, you’ll scale ABM programs—partnering with Sales and cross-functional teams to identify high-value accounts, develop targeted campaigns, and personalize messaging to drive engagement and pipeline. The right candidate is hands-on, analytical, and excited to uncover new growth opportunities while continuously improving performance across multiple channels. This is a high-impact role aligned to Samsara’s growth goals in a fast-paced environment. Location & working arrangement
This is a hybrid position requiring 1 day per week in our San Francisco office and 4 days remote. Relocation assistance will not be provided. You should apply if: You want to impact the industries that run our world: your efforts will have real-world impact—keeping the lights on, getting food into grocery stores, reducing emissions, and ensuring workers return home safely. You are the architect of your own career: Samsara supports rapid career development and opportunities to experiment and master your craft in a hyper-growth environment. You’re energized by our opportunity: the vision to digitize large sectors of the global economy requires your focus and best efforts. You want to be with the best: you will be part of a high-caliber team that encourages you to do your best.
Responsibilities
Develop and execute a data-driven customer acquisition and expansion strategy across Meta, LinkedIn, YouTube, Rollworks, 6Sense, and other paid social and account-based advertising channels. Experiment with new channels to uncover growth opportunities. Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization and performance analysis. Use A/B testing and experimentation to improve ad creative, audience targeting, and bidding strategies. Leverage performance data to inform audience segmentation, creative development, and bidding approaches that drive performance and efficiency. Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities. Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and Regional Marketing Teams to create integrated campaigns. Champion Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally.
Minimum requirements
5+ years hands-on experience with Paid Social; ABM experience, Search or Programmatic Display is a plus. Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, Rollworks, 6sense, etc.). Skilled in trafficking ads and implementing tags in Google Tag Manager. Experience with intent signal providers and AI ABM tools is a plus. Results-oriented and data-driven, using qualitative and quantitative insights to guide decisions and roadmaps. Proven ability to build performance marketing channels from the ground up with a focus on high-impact initiatives. Strong interpersonal and communication skills with the ability to collaborate across technical and creative teams. High ownership and accountability, with experience managing multiple stakeholders and projects. Proactive self-starter who identifies opportunities for Marketing to drive growth. Bachelor's Degree.
Ideal candidate
Experience with intent signal providers and AI ABM tools is a plus. Experience with Google Marketing Platform (Campaign Manager, DV360) is a plus.
Samsara’s Compensation Philosophy
Samsara’s compensation program aims to deliver Total Direct Compensation at or above market, via base salary, bonus/variable, and RSUs for eligible roles. A new hire RSU award may be granted at hire, with potential annual RSU refreshes for eligible roles. Base salary ranges are provided above and may vary by city, knowledge, skills, and experience. Compensation range
$116,322.50—$195,500 USD
EEO and Benefits
At Samsara, we welcome everyone regardless of background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other characteristics protected by law. We offer a competitive total compensation package, employee-led remote and flexible working, health benefits, and more. See the Benefits site for details.
Accommodations
Samsara is committed to equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or use the accommodations link in the recruiting process.
Flexible Working
We support a flexible working model. Some roles require proximity to an office or within a geographic area to facilitate collaboration. All offers are contingent on the ability to work legally in the location and role.
Fraudulent Offers
Samsara does not charge applicants at any stage. Official communication will come from @samsara.com or @us-greenhouse-mail.io. For guidance on fraudulent offers, refer to our policy.
#J-18808-Ljbffr