24 Seven Talent
Senior Vice President of Engagement Marketing
24 Seven Talent, Boston, Massachusetts, us, 02298
Overview Senior Vice President of Engagement Marketing
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. Get AI-powered advice on this job and more exclusive features. This range is provided by 24 Seven Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $250,000.00/yr - $340,000.00/yr As the
Senior Vice President of Engagement Marketing , you will own the end-to-end strategy that turns first-time shoppers into passionate, high-value members—driving profitable growth through innovative engagement strategies. We’re seeking a visionary and strategic leader who recognizes the transformative power of AI and data to drive innovation, deepen customer engagement, and unlock new levels of personalization and performance. In this role, you’ll lead the development and execution of integrated marketing programs that connect with customers across every touchpoint—email, mobile, web, social, and emerging platforms. Your focus will be on maximizing engagement, retention, and lifetime value, delivering high-impact experiences that fuel sustainable growth. Reporting directly to the CMO, you will serve as a key voice within the marketing leadership team, influencing overall company strategy and collaborating cross-functionally with Merchandising, Planning, Creative, Finance, Product, and Engineering. What You’ll Do Architect and lead the customer engagement marketing strategy aligned with business goals and customer lifecycle stages. Define the future of loyalty—reimagining program structure, perks, and economics to deepen member engagement and grow share of wallet. Own segmentation, messaging, and cadence strategies for customer journeys incorporating AI to personalize every touchpoint and increase visitation and revenue (onboarding, re-engagement, win-back, etc.). Build a forward-looking roadmap for AI-powered engagement, partnering cross-functionally to pilot emerging technologies and create competitive advantage. Lead & Inspire Inspire and grow a high-performing team across CRM, lifecycle marketing, loyalty, personalization, and digital communications, cultivating a culture of curiosity, creativity, and continuous learning. Be a passionate advocate for the customer—championing customer-first thinking and ensuring the customer voice shapes the strategy, innovation, and every brand touchpoint. Collaborate with Analytics and Data Science teams to deliver clear, actionable insights and use data-driven storytelling to convey growth opportunities. Fuel innovation through disciplined testing & experimentation, leveraging A/B and multivariate testing to unlock what truly drives engagement, loyalty, and shopping behaviors. Act as an enterprise leader who connects the dots across teams, aligns engagement strategies with company goals, identifies and addresses interdependencies, and creates shared wins. Budget & Performance Management Own and optimize the Engagement Marketing budget, ensuring every dollar drives measurable impact through smart forecasting and disciplined investment. Translate performance and data into actionable insight, regularly sharing results and trends with the executive team. Recommend strategic opportunities that will accelerate growth, enhance customer experience, and deepen member loyalty. About You 12+ years of progressive marketing leadership experience, with at least 5 years in a senior role focused on engagement, CRM, or lifecycle marketing for B2C brands. Proven track record of driving measurable growth through customer-centric strategies that elevate brand experience and deepen loyalty. Deep fluency in marketing technology, data infrastructure, and omnichannel campaign execution—translating complexity into seamless, personalized journeys at scale. Expertise in customer journey mapping, segmentation, loyalty program design, and behavioral targeting. True player-coach—able to build, mentor, and inspire high-performing teams while staying close to performance metrics. Strong communicator with the ability to distill insights into a crisp and inspiring vision for all audiences, from analysts to executives. Seniority level
Executive Employment type
Full-time Job function
Marketing and Strategy/Planning Industries: Retail Apparel and Fashion Referrals increase your chances of interviewing at 24 Seven Talent by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Get notified when a new job is posted. Sign in to set job alerts for “Vice President Marketing” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. Get AI-powered advice on this job and more exclusive features. This range is provided by 24 Seven Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $250,000.00/yr - $340,000.00/yr As the
Senior Vice President of Engagement Marketing , you will own the end-to-end strategy that turns first-time shoppers into passionate, high-value members—driving profitable growth through innovative engagement strategies. We’re seeking a visionary and strategic leader who recognizes the transformative power of AI and data to drive innovation, deepen customer engagement, and unlock new levels of personalization and performance. In this role, you’ll lead the development and execution of integrated marketing programs that connect with customers across every touchpoint—email, mobile, web, social, and emerging platforms. Your focus will be on maximizing engagement, retention, and lifetime value, delivering high-impact experiences that fuel sustainable growth. Reporting directly to the CMO, you will serve as a key voice within the marketing leadership team, influencing overall company strategy and collaborating cross-functionally with Merchandising, Planning, Creative, Finance, Product, and Engineering. What You’ll Do Architect and lead the customer engagement marketing strategy aligned with business goals and customer lifecycle stages. Define the future of loyalty—reimagining program structure, perks, and economics to deepen member engagement and grow share of wallet. Own segmentation, messaging, and cadence strategies for customer journeys incorporating AI to personalize every touchpoint and increase visitation and revenue (onboarding, re-engagement, win-back, etc.). Build a forward-looking roadmap for AI-powered engagement, partnering cross-functionally to pilot emerging technologies and create competitive advantage. Lead & Inspire Inspire and grow a high-performing team across CRM, lifecycle marketing, loyalty, personalization, and digital communications, cultivating a culture of curiosity, creativity, and continuous learning. Be a passionate advocate for the customer—championing customer-first thinking and ensuring the customer voice shapes the strategy, innovation, and every brand touchpoint. Collaborate with Analytics and Data Science teams to deliver clear, actionable insights and use data-driven storytelling to convey growth opportunities. Fuel innovation through disciplined testing & experimentation, leveraging A/B and multivariate testing to unlock what truly drives engagement, loyalty, and shopping behaviors. Act as an enterprise leader who connects the dots across teams, aligns engagement strategies with company goals, identifies and addresses interdependencies, and creates shared wins. Budget & Performance Management Own and optimize the Engagement Marketing budget, ensuring every dollar drives measurable impact through smart forecasting and disciplined investment. Translate performance and data into actionable insight, regularly sharing results and trends with the executive team. Recommend strategic opportunities that will accelerate growth, enhance customer experience, and deepen member loyalty. About You 12+ years of progressive marketing leadership experience, with at least 5 years in a senior role focused on engagement, CRM, or lifecycle marketing for B2C brands. Proven track record of driving measurable growth through customer-centric strategies that elevate brand experience and deepen loyalty. Deep fluency in marketing technology, data infrastructure, and omnichannel campaign execution—translating complexity into seamless, personalized journeys at scale. Expertise in customer journey mapping, segmentation, loyalty program design, and behavioral targeting. True player-coach—able to build, mentor, and inspire high-performing teams while staying close to performance metrics. Strong communicator with the ability to distill insights into a crisp and inspiring vision for all audiences, from analysts to executives. Seniority level
Executive Employment type
Full-time Job function
Marketing and Strategy/Planning Industries: Retail Apparel and Fashion Referrals increase your chances of interviewing at 24 Seven Talent by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Get notified when a new job is posted. Sign in to set job alerts for “Vice President Marketing” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr