Impinj
Remote, USA; Seattle, Washington, United States
Overview Impinj is a leading RAIN RFID provider and Internet of Things pioneer. We’re inventing ways to connect every thing to the Internet — including retail apparel, retail general merchandise, healthcare items, automobile parts, airline baggage, food and much more. With more than 100 billion items connected to date, and multiple Fortune 500 enterprises around the world using our platform, we solve for a better understanding of our world. If it’s a thing, we’re working to connect it. Join Impinj and help us realize our vision of a boundless IoT— connecting trillions of everyday items to the Internet.
Team Overview Impinj is seeking a Senior Staff Product Marketing Manager to lead technical content strategy and execution for our market-leading RFID products, technologies, and solutions. This is a senior-level role requiring a seasoned marketing professional with proven expertise in translating complex technologies into high-impact content that resonates with executives, partners, and customers across industries.
This individual will serve as head of content marketing, leading the company’s overall content strategy. They will own the planning, creation, approval, and rollout of content for the company’s portfolio of market-leading RAIN RFID products, technologies, and solutions built in collaboration with our ecosystem partners. They will shape technical messaging, develop go-to-market narratives, and translate complex technologies into clear, audience-relevant content by blending technical writing proficiency with a strong understanding of market trends and customer needs. Through close collaboration with product management, sales, corporate marketing, and executive leadership, this leader will ensure consistency across all touchpoints. The ideal candidate brings deep knowledge of semiconductors, IoT, and wireless technologies, and is highly skilled at creating content that elevates market awareness, educates partners and customers, and accelerates adoption of our RAIN IoT solutions.
What You Will Do
Own technical content strategy across Impinj’s product portfolio, aligning with business goals and market opportunities to position Impinj as a technology leader in RAIN RFID and IoT
Oversee the creation of strategic content for product and solution launches, such as solution briefs, whitepapers, technical blogs, web copy, launch messaging, presentations, and sales enablement assets – including support for blue-ocean initiatives that require clear messaging and market education
Translate complex product capabilities into differentiated value propositions that resonate with customers, partners, key industry audiences and C-level executives in the wireless, telecom, and IoT sectors
Lead cross-functional messaging development across product management, sales, corporate marketing, and partners to ensure unified positioning and market alignment
Develop scalable technical sales enablement tools, presentations, battlecards, video scripts, guided demos, and product training to drive customer adoption and retention
Drive thought leadership initiatives that highlight Impinj’s technology innovation and market leadership in RAIN RFID
Shape executive communications, covering keynote presentations, internal narratives, and technical messaging that align leadership voice with the company’s brand and market strategy
What You Will Bring
12+ years of experience in technical product marketing, content development, messaging for technical products, with a strong emphasis on translating complex technologies into clear, compelling narratives for B2B audiences
Ability to create content for semiconductor, IoT, and wireless technologies, as well as translate our value proposition on emerging products in a way that highlights business value
Strong track record in content strategy development that drives product adoption and positions companies as industry leaders
Expertise in building messaging frameworks for product launches, go-to-market campaigns, and partner initiatives
Demonstrated ability to lead content planning—mapping out long-term content strategy, managing creation processes, and ensuring quality, tone, and brand alignment
Deep experience collaborating with product management, sales, and executives to align content with business objectives
Exceptional writing, editing, and storytelling skills that elevate complex technical narratives into compelling, executive-ready communications
Experience working in a fast-paced, high-growth environment with multiple priorities, tight deadlines, and evolving business needs
Bachelor’s degree in marketing, business, technology, or relevant field of study such as electrical engineering, or equivalent experience
Compensation & Benefits The typical base pay range for this role across the US is
$141,800 - $212,700 . Individual base pay depends on various factors such as role complexity, responsibilities, requirements, experience, and skills. The starting offer is based on market data and the pay range midpoint. Some roles may be eligible for additional rewards, including merit increases, annual bonus, and stock, with possible sales incentives depending on the plan and role. US-based employees have access to healthcare benefits, a 401(k) plan and company match, among others.
For a more comprehensive list of US employment benefits, visit Impinj’s benefits page.
US Export Controls This position has access to technologies or data subject to U.S. export control regulations. The release or transfer of export-controlled items or information to individuals not classified as a “U.S. person” may require prior authorization from the U.S. government. We may require additional documentation related to national identity to determine whether an export license is required. Learn more about export compliance here.
Why work at Impinj Know you’re making a difference. Competitive benefits. Support for remote work or a desk with a view. Weekly Q&A sessions with our executive team. Impinj fosters openness and innovation and develops technology with a positive impact on the world. We value collaboration and teamwork, celebrate accomplishments, and support work/life balance. Our Seattle headquarters offers views of the Olympics, Lake Union, and Mt. Baker from the rooftop deck. We also have a Brazilian site in Porto Alegre and are committed to a diverse and inclusive workplace.
Equal Opportunity & Inclusion Impinj is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We provide reasonable accommodations in the application or interview process as needed.
Voluntary Self-Identification: completion of this form is voluntary and confidential. It will not affect hiring decisions. For more information, see the relevant EEO policy and OFCCP guidance.
Apply for this job Indicates a required field. Please complete the form to apply.
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Overview Impinj is a leading RAIN RFID provider and Internet of Things pioneer. We’re inventing ways to connect every thing to the Internet — including retail apparel, retail general merchandise, healthcare items, automobile parts, airline baggage, food and much more. With more than 100 billion items connected to date, and multiple Fortune 500 enterprises around the world using our platform, we solve for a better understanding of our world. If it’s a thing, we’re working to connect it. Join Impinj and help us realize our vision of a boundless IoT— connecting trillions of everyday items to the Internet.
Team Overview Impinj is seeking a Senior Staff Product Marketing Manager to lead technical content strategy and execution for our market-leading RFID products, technologies, and solutions. This is a senior-level role requiring a seasoned marketing professional with proven expertise in translating complex technologies into high-impact content that resonates with executives, partners, and customers across industries.
This individual will serve as head of content marketing, leading the company’s overall content strategy. They will own the planning, creation, approval, and rollout of content for the company’s portfolio of market-leading RAIN RFID products, technologies, and solutions built in collaboration with our ecosystem partners. They will shape technical messaging, develop go-to-market narratives, and translate complex technologies into clear, audience-relevant content by blending technical writing proficiency with a strong understanding of market trends and customer needs. Through close collaboration with product management, sales, corporate marketing, and executive leadership, this leader will ensure consistency across all touchpoints. The ideal candidate brings deep knowledge of semiconductors, IoT, and wireless technologies, and is highly skilled at creating content that elevates market awareness, educates partners and customers, and accelerates adoption of our RAIN IoT solutions.
What You Will Do
Own technical content strategy across Impinj’s product portfolio, aligning with business goals and market opportunities to position Impinj as a technology leader in RAIN RFID and IoT
Oversee the creation of strategic content for product and solution launches, such as solution briefs, whitepapers, technical blogs, web copy, launch messaging, presentations, and sales enablement assets – including support for blue-ocean initiatives that require clear messaging and market education
Translate complex product capabilities into differentiated value propositions that resonate with customers, partners, key industry audiences and C-level executives in the wireless, telecom, and IoT sectors
Lead cross-functional messaging development across product management, sales, corporate marketing, and partners to ensure unified positioning and market alignment
Develop scalable technical sales enablement tools, presentations, battlecards, video scripts, guided demos, and product training to drive customer adoption and retention
Drive thought leadership initiatives that highlight Impinj’s technology innovation and market leadership in RAIN RFID
Shape executive communications, covering keynote presentations, internal narratives, and technical messaging that align leadership voice with the company’s brand and market strategy
What You Will Bring
12+ years of experience in technical product marketing, content development, messaging for technical products, with a strong emphasis on translating complex technologies into clear, compelling narratives for B2B audiences
Ability to create content for semiconductor, IoT, and wireless technologies, as well as translate our value proposition on emerging products in a way that highlights business value
Strong track record in content strategy development that drives product adoption and positions companies as industry leaders
Expertise in building messaging frameworks for product launches, go-to-market campaigns, and partner initiatives
Demonstrated ability to lead content planning—mapping out long-term content strategy, managing creation processes, and ensuring quality, tone, and brand alignment
Deep experience collaborating with product management, sales, and executives to align content with business objectives
Exceptional writing, editing, and storytelling skills that elevate complex technical narratives into compelling, executive-ready communications
Experience working in a fast-paced, high-growth environment with multiple priorities, tight deadlines, and evolving business needs
Bachelor’s degree in marketing, business, technology, or relevant field of study such as electrical engineering, or equivalent experience
Compensation & Benefits The typical base pay range for this role across the US is
$141,800 - $212,700 . Individual base pay depends on various factors such as role complexity, responsibilities, requirements, experience, and skills. The starting offer is based on market data and the pay range midpoint. Some roles may be eligible for additional rewards, including merit increases, annual bonus, and stock, with possible sales incentives depending on the plan and role. US-based employees have access to healthcare benefits, a 401(k) plan and company match, among others.
For a more comprehensive list of US employment benefits, visit Impinj’s benefits page.
US Export Controls This position has access to technologies or data subject to U.S. export control regulations. The release or transfer of export-controlled items or information to individuals not classified as a “U.S. person” may require prior authorization from the U.S. government. We may require additional documentation related to national identity to determine whether an export license is required. Learn more about export compliance here.
Why work at Impinj Know you’re making a difference. Competitive benefits. Support for remote work or a desk with a view. Weekly Q&A sessions with our executive team. Impinj fosters openness and innovation and develops technology with a positive impact on the world. We value collaboration and teamwork, celebrate accomplishments, and support work/life balance. Our Seattle headquarters offers views of the Olympics, Lake Union, and Mt. Baker from the rooftop deck. We also have a Brazilian site in Porto Alegre and are committed to a diverse and inclusive workplace.
Equal Opportunity & Inclusion Impinj is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We provide reasonable accommodations in the application or interview process as needed.
Voluntary Self-Identification: completion of this form is voluntary and confidential. It will not affect hiring decisions. For more information, see the relevant EEO policy and OFCCP guidance.
Apply for this job Indicates a required field. Please complete the form to apply.
#J-18808-Ljbffr