Mural
Location United States Remote
Employment Type Full time
Location Type Remote
Department Marketing
ABOUT THE TEAM You’ll work alongside storytellers and strategists dedicated to translating Mural’s brand narratives into compelling content experiences. We specialize in turning audience and platform insights into creative, data-driven content that resonates with our B2B audience. Together, we ensure every digital interaction reflects our brand and fosters lasting connections with our customers.
YOUR MISSION
You will play a key role in defining Mural’s voice and storytelling, leading the development of impactful, high-quality demand generation content across a variety of formats—emails, webinars, blogs, web/digital, articles, research papers, podcasts, and more. Each piece will contribute to a cohesive, integrated content ecosystem that is aligned with marketing and business objectives.
Your creativity and passion for storytelling will be essential, as will be your ability to transform complex ideas into clear, engaging, and accessible content for our B2B audience. You will leverage your deep understanding of the buyer’s journey, proven track record in B2B content marketing, and exceptional leadership and project management skills to oversee high-impact content programs from start to finish.
A strategic mindset, hands-on approach, and experience with the latest AI tools are required, along with a passion for innovating the content experience, especially in how AI can power content creation and distribution. You’ll manage the entire content development process from ideation to distribution and reporting to elevate Mural’s brand and drive growth. This is your opportunity to build connections and make a significant impact through innovative content.
WHAT YOU’LL DO
Lead the planning, development, and execution of a diverse range of content, including blog posts, articles, case studies, whitepapers, website copy, social media content, videos, shorts, scripts, and more.
Translate complex product features and collaboration methodologies into clear, concise, and compelling narratives that address the pain points and aspirations of our B2B target audience (e.g., enterprise teams, designers, product managers, marketers, sales leaders, consultants).
Proactively explore and implement AI tools and technologies to enhance content creation efficiency, generate initial drafts, optimize content for SEO, and develop rich media.
Oversee and contribute to the creation of engaging rich media content, including infographics, short videos, animations, and interactive elements, often leveraging AI-powered tools.
Partner closely with marketing, product, sales, and design teams to ensure content aligns with overall business objectives, brand guidelines, and product roadmap.
Monitor content performance metrics, analyze data, and iterate on strategies to improve engagement, conversions, and SEO rankings.
Act as a steward of Mural's brand voice and tone, ensuring consistency across all content touchpoints.
Effectively manage multiple content projects simultaneously, utilizing project management platforms (e.g., Asana, Wrike) to track progress, assign tasks, and ensure timely delivery in a fast-paced environment.
Keep abreast of industry trends, content marketing best practices, and emerging technologies (especially in AI for content creation).
WHAT YOU’LL BRING
6+ years of progressive experience in content creation, content marketing, or a related role, preferably within a B2B SaaS or technology company.
Proven experience in B2B writing with a strong portfolio showcasing diverse content types and a clear understanding of enterprise audience needs.
Exceptional written and verbal communication skills, with a meticulous eye for detail and grammar.
Strong understanding of SEO principles and content marketing best practices.
Demonstrated experience leveraging AI for content and rich media development, with a keen interest in exploring new applications and tools.
Comfort and proven ability to thrive in a fast-paced, agile, and evolving work environment, adapting quickly to new priorities and challenges.
Proficiency with project management platforms (e.g., Asana, Wrike, Trello, monday.com) for managing complex content workflows and cross-functional initiatives.
Experience with content management systems (CMS) and marketing automation platforms.
The base salary for this role ranges from $88,000 - $110,000 + bonus + benefits. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
Equal Opportunity We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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In Summary: Mural specializes in turning audience and platform insights into creative, data-driven content that resonates with our B2B audience . You will play a key role in defining Mural’s voice and storytelling, leading the development of impactful, high-quality demand generation content . Your creativity and passion for storytelling will be essential .
En Español: Ubicación Estados Unidos Tipo de Empleo Remoto Tipo de tiempo completo Lugar tipo Departamento remoto Marketing ABOUT THE TEAM Trabajarás junto a narradores y estrategas dedicados a traducir las narraciones de la marca Mural en experiencias de contenido convincentes. Nos especializamos en convertir los conocimientos del público y la plataforma en contenido creativo, basado en datos que resuena con nuestra audiencia B2B. Juntos, nos aseguramos de que cada interacción digital refleje nuestra marca y fomenta conexiones duraderas con nuestros clientes. SU MISSIÓN Usted desempeñará un papel clave en definir la voz y la narrativa de Mural, liderando el desarrollo de contenidos impactantes y de alta calidad para generar demanda en una variedad de formatos: correos electrónicos, webinares, blogs / artículos digitales, documentos de investigación, podcasts y más. Cada pieza contribuirá a lograr una cohesión, finalización e ecosistema que esté alineada con sus objetivos comerciales. Se requiere una mentalidad estratégica, un enfoque práctico y experiencia con las últimas herramientas de IA, junto con una pasión por innovar la experiencia del contenido, especialmente en cómo AI puede impulsar la creación y distribución de contenidos. Usted administrará todo el proceso de desarrollo de contenido desde la idea hasta la distribución e informes para elevar la marca Murals y impulsar el crecimiento. Esta es su oportunidad de construir conexiones y tener un impacto significativo a través de contenido innovador. Monitorear las métricas de rendimiento del contenido, analizar datos e iterar estrategias para mejorar el compromiso, conversiones y clasificaciones SEO. Actúa como administrador de la voz y tono de marca de Mural, asegurando consistencia en todos los puntos de contacto de contenidos. Gestionar eficazmente múltiples proyectos de contenido simultáneamente, utilizando plataformas de gestión de proyectos (por ejemplo, Asana, Wrike) para rastrear el progreso, asignar tareas y garantizar una entrega oportuna en un entorno acelerado. Manténgase al día con las tendencias de la industria, las mejores prácticas de marketing de contenido y tecnologías emergentes (especialmente en IA para contenido). WHAT YOULL BRING 6+ años de experiencia progresiva en creación de contenido, comercialización de contenido o una función relacionada, preferiblemente dentro de una empresa B2B SaaS o tecnología. Experiencia comprobada en escritura B2b con principios que muestran gran interés y comprensión clara de necesidades empresariales. Proficiencia en plataformas de gestión de proyectos (por ejemplo, Asana, Wrike, Trello, monday.com) para gestionar flujos de trabajo complejos de contenido e iniciativas interfuncionales. Experiencia con sistemas de administración de contenidos (CMS) y plataforma de automatización de marketing. El salario básico para este papel oscila entre $88,000 - $110,000 + bonificación + beneficios. La compensación ofrecida se determinará por factores como ubicación, nivel, conocimiento relacionado con el trabajo, habilidades y experiencia. Igualdad de oportunidades Nos aseguraremos de que a las personas con discapacidad se les proporcione un alojamiento razonable para participar en la solicitud o proceso de empleo, realizar funciones esenciales y recibir otros beneficios y privilegios de entrevista laboral. Por favor póngase en contacto con nosotros para solicitar alojamientos. #J-18808-Ljbffr