Senior Marketing Creative Director Job at Ello (We're hiring!) in San Francisco

Our mission at Ello is simple and urgent: Maximize the potential of every child, everywhere. Were building the worlds first AI teacher to close that gap: one that listens, speaks, adapts, and inspires, just like the best human educators. Our first product, Read with Ello, is already helping tens of thousands of kids each week learn to read. It listens as they read aloud, offers support when they stumble, and generates personalized stories using generative AI. It worksand kids love it. Now, were scaling that success into something even bigger: a complete AI teacher for all children. Were building a real-time learning platformone that combines language, speech, and memory to power personalized, interactive education for kids worldwide. Were moving fast: we ship weekly, test directly with kids and families, and push the boundaries of what AI can do in education. With the resources of the world's top investors and the heart of a public benefit corporation, were here to revolutionize how children learn globally. Ello is a small, mission-driven team taking on one of the most important challenges of our time: to democratize education. About the Role We believe growth isnt just about metricsits about storytelling, creative excellence, and crafting a journey that feels deeply human from the very first touchpoint. This is a unique opportunity to define the voice, vision, and creative standard for a fast-growing company making a meaningful impact. Were looking for a creative director whos excited to champion this philosophy end-to-end. If youre driven by bold ideas, thoughtful experimentation, and creative-led growth that breaks through the noise, this is where youll thrive. At Ello, storytelling powers everything we do. We care deeply about how things look, sound, and feelon TikTok, in ads, inside the product, and across every landing page. Were searching for a creative marketing leader who can own the entire marketing funnel experienceblending brand experimentation to deliver real, measurable results. Youll partner with both in-house talent and trusted contractors, while also shaping and growing the creative team yourself. What Youll Own Youll be the driving force behind our creative direction and acquisition strategy, owning how we show up at every stage of the funnel and across every touchpoint. From the first ad someone sees to the moment they become an engaged user, you will shape the full experience. That means concepting and producing standout Reels and statics for both paid and organic social, designing high-converting websites, landing pages, and onboarding flows, crafting thoughtful, performance-driven email and lifecycle campaigns and much more. Youll also collaborate closely with our Growth Product team to shape a product that supports the full user journey, and helps accelerate our growth. How youll do it Drive results through creativity: Develop and direct high-converting creative for paid social (TikTok, Meta, and beyond), organic social, landing pages, and onboarding flows. Lead creative development: Brief, manage, and inspire contractors and freelancers to produce standout assets. Set the bar for quality and brand voice. Experiment relentlessly : Own the testing roadmap across ad creatives, funnels, and A/B experiments. Understand results to iterate on what resonates and what converts. Understand our user journey: Become the companys expert on our user journey; running user interviews, documenting personas and learning about their mindset at each stage. Grow our creative bench : Identify and manage the right partnersfrom UGC creators to copywriters to designersto bring the vision to life quickly and effectively. Be the brands voice in every growth moment: Ensure consistency in tone, look, and feel across every customer touchpoint, from first impression to repeat purchase. Who you are You care deeply about creative craftheadlines, pacing, storytelling, color, and hooks arent afterthoughts; theyre where you start. Youve scaled Meta and TikTok paid effortsand you know how to turn a good ad into a great one. Youve worked with creators, freelancers, or agencies and can quickly brief talent to produce assets that perform. You are comfortable with zooming in and out, from opening up Figma to finesse a layout to thinking big picture about brand differentiation. You love to get into the mind of a user, and think holistically about the customer journeyfrom the first impression to lifecycle messagingnot just isolated campaigns. Bonus Experience in consumer education, health, parenting, or kids products Experience with performance marketing and CAC trade-offs Built or led a team of UGC creators, freelancers, or agencies Seniority level Director Employment type Full-time Job function Design, Art/Creative, and Information Technology Industries E-Learning Providers Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr