Gap Inc. is hiring: Manager, Media Analytics in New York

Manager, Media Analytics

The Manager of Media Analytics is responsible for the day-to-day management of digital advertising reporting, measurement and analyses to drive performance and optimization of our Paid Social and Video programs. You will collaborate closely with the Paid Social Activation Team and play a crucial role in defining measurement and analysis approaches to best support media channel management. This is a highly collaborative role responsible for partnering closely with Gap Inc.'s Media Agency and cross-functional teams to inform and help execute measurement and real-time optimizations of media spend for paid channels across BAU and promo periods.

What You'll Do

• Execute and oversee day-to-day reporting, measurement, analysis, and optimization efforts for all Paid Social & Video marketing programs across Gap Inc's portfolio of brands. Act as the primary liaison between Media Agency resources and Gap Inc.'s Measurement & Interpretation team, ensuring seamless communication and collaboration.
• Provide actionable data to inform and evaluate full-funnel media strategies. Ensure that measurement frameworks adequately assess the brand and business value of all marketing tactics.
• Enable and execute creation and implementation of standardized, repeatable frameworks for reporting, analyzing and tracking media performance through automated tooling. Understand data needs and deliver tailored reporting solutions, including visually appealing and easy-to-understand dashboards that effectively communicate key metrics and performance KPIs
• Ensure the accuracy and integrity of data used in reporting and dashboards by implementing robust data validation and quality control processes.
• Collaborate with the Media Agency and Channel Activation Team to create and manage detailed full funnel testing roadmaps for each channel.

Who You Are

• 5+ years of marketing experience with at least 3 years in paid media analytics. Proven track record of demonstrating collaborative leadership, team building, and managing individual contributors.
• Expert level knowledge of paid social and video advertising platforms including Meta, Google/YouTube, Pinterest and TikTok.
• Proficiency with data analysis and visualization tools (SQL, Adobe Analytics, Tableau, PowerBI).
• Demonstrated expertise in creating, managing, and analyzing data using Excel tables, including advanced functions, pivot tables, and data visualization techniques to support reporting needs for various teams.
• Experienced in measuring and optimizing real-time campaign and creative performance at a brand or agency level. Strong knowledge of media analytics and optimization best practices across channels and throughout the marketing funnel.
• Experience working in a highly complex, matrixed organization with a proven track record of driving change through cross-functional collaboration.
• Exceptional communication and interpersonal skills, with the ability to manage relationships effectively at all levels.
• Possess an entrepreneurial mindset with the ability to navigate ambiguity, continuously improve ways of working, and infuse strategic thinking into your work.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.

*For eligible employees

In Summary: The Manager of Media Analytics is responsible for the day-to-day management of digital advertising reporting, measurement and analyses to drive performance and optimization of our Paid Social and Video programs . This is a highly collaborative role responsible for partnering closely with Gap Inc.'s Media Agency and cross-functional teams . En Español: El Gerente de Media Analytics es responsable del manejo diario de los informes, mediciones y análisis de publicidad digital para impulsar el rendimiento y la optimización de nuestros programas sociales pagados y vídeos. Colaborará estrechamente con el Equipo de Activación Social Pagado y desempeñará un papel crucial en la definición de enfoques de medición y análisis para apoyar mejor la gestión de canales de medios. Este es un rol altamente colaborativo responsable de asociarse íntimamente con Gap Inc.'s Agencia de Medios e equipos interfuncionales para informar y ayudar a ejecutar las medidas y optimizaciones en tiempo real de los medios BAU para canalizar pagos y períodos promocionales. Comprender las necesidades de datos y ofrecer soluciones personalizadas para la presentación de informes, incluidos paneles de control que comunican eficazmente métricas clave y KPIs de rendimiento. Asegurar la precisión e integridad de los datos utilizados en los reportes y paneles mediante la implementación de procesos robustos de validación de información y control de calidad. Colaborar con la Agencia de Medios y el Equipo de Activación del Canal para crear y gestionar mapas de trayectoria detallados de pruebas completas de embudo para cada canal. Who You Are 5+ años de experiencia en marketing con al menos 3 años en análisis de medios pagados. Pruebable historial de demostración de liderazgo colaborativo, creación de equipos y gestión de contribuyentes individuales. Conocimiento a nivel experto de plataformas publicitarias sociales y vídeos como Meta, Google/YouTube, Pinterest y TikTok. Proficiencia con herramientas de análisis de datos (SQL, Adobe Marketing, Table Analytics, PowerBI). Comunicación excepcional y habilidades interpersonales, con la capacidad de administrar las relaciones eficazmente en todos los niveles. Poseer una mentalidad emprendedora con la posibilidad de navegar por la ambigüedad, mejorar continuamente las formas de trabajar e infundir el pensamiento estratégico en su trabajo. Beneficios en Gap Inc. Merchandise discount para nuestras marcas: 50% descuento en mercancías a precios regulares en Old Navy, Gap, Banana Republic y Athleta, y 30% en Outlet para todos los empleados.