Overview
TikTok Shop is an innovative e-commerce solution which enables merchants, brands and creators to sell products directly on TikTok. Being part of the TikTok Shop Design team you will utilize qualitative and quantitative studies to collect user feedback, create a deep understanding and empathy for our users, and work cross-functionally with design, product, and marketing teams to meet business needs. Our team prioritizes usability, functionality, and impact, and collaborates with stakeholders to enhance efficiency and user experiences. We are strategically located in diverse cities and blend cultural insights with global perspectives to lead design innovation and set new industry standards.
Responsibilities
- Partner with designers and cross-functional teams (product, engineering, marketing) to deeply understand the needs, motivations, and pain points of E-commerce consumers in the North American market and other global markets, translating insights into UX research findings and design directions.
- Work with stakeholders to identify strategic questions that inform the E-commerce experience, balancing research objectives with design opportunities to shape the end-to-end consumer journey.
- Own the design-and-research planning process: select and tailor research methods to the question, timeline, and resourcing, and translate findings into design concepts, workflows, and prototypes.
- Design and conduct research (qualitative and quantitative) and synthesize findings into practical, actionable insights and design recommendations that influence product and experience strategy.
- Measure the impact of design changes on user behavior and attitudes over time, using data-driven methods to explain the why behind outcomes and to iterate on the experience.
- Initiate foundational and exploratory research, benchmarking against relevant industries, to surface long-term possibilities and inform future design directions.
Qualifications
- Minimum Qualifications: Minimum 4+ years of combined experience in UX design and UX research, preferably in E-commerce or tech. Demonstrated ability to deliver end-to-end consumer experience work (strategy, design, validation, and measurement).
- Experience analyzing data with statistical tools/languages (SQL, Python, R, SPSS) and translating insights into design actions; familiarity with analytics/experiment platforms to measure impact.
- Portfolio or case studies demonstrating end-to-end consumer experience design work (research-informed strategy, iterations, and measurable design outcomes).
- Preferred Qualifications: Bachelors degree or higher in Design, Psychology, Statistics, Sociology, Marketing Research, Economics, or related fields.
- Proficiency in qualitative and quantitative methods (e.g., usability tests, interviews, diary studies, surveys, concept testing, A/B testing, analytics) and the ability to design research that informs both discovery and concrete design decisions; comfortable conducting interviews and design critiques in US/global markets.
- Strong storytelling and communication skills to influence partners and stakeholders, with the ability to articulate research findings and design rationale to non-technical audiences.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our product helps people authentically express themselves, discover and connect, and our diverse teams make that possible. We value curiosity, humility, and impact, and encourage learning and innovation as one team. We are resilient and embrace challenges, pursuing meaningful breakthroughs for our people, company, and users. Join us.
Diversity & Inclusion
TikTok is committed to an inclusive space where employees are valued for their skills and perspectives. Our platform connects people globally, and our workplace reflects the communities we reach. We celebrate diverse voices and are dedicated to creating an environment that respects them.
TikTok Accommodation
TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other legally protected reasons. If you need assistance or an accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
Compensation Description (Annually): The base salary range for this position in the selected city is $164,160 - $303,012. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay is part of the Total Package and may include bonuses, incentives, and restricted stock units. Benefits vary by location and role. Eligible employees have day-one access to medical, dental, and vision insurance, a 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The company reserves the right to modify benefits programs at any time.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered in accordance with federal, state, and local laws including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Certain duties may be restricted based on criminal history, including interactions with clients or colleagues, handling confidential information, and exercising sound judgment.
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