University of California, Berkeley is hiring: Director, Advertising & Digital Ma

Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics

Berkeley is committed to equity, inclusion, and social justice. We are seeking a Director, Digital Media to lead advertising and digital marketing efforts within Cal Athletics, guiding a team to drive engagement and revenue across channels.

Overview

The Department of Intercollegiate Athletics comprises more than 250 staff members and coaches, sponsoring 30 varsity sports programs with over 850 student-athletes. The Director, Advertising & Digital Marketing will shape the department\'s communications strategy, develop a unified view of the customer, refine the customer journey, and deliver personalized content across channels and devices. This role leads the department\'s email marketing strategy and oversees the digital strategy to support revenue generation, with responsibility for tracking metrics, ROI, and ongoing optimization.

Responsibilities

• Shaping Cal Athletics\' digital strategy by developing a unified view of the customer, refining the customer journey, and delivering personalized content across all channels and devices.
• Develop and execute digital advertising strategies, including paid social media, SEO/SEM, and other targeted campaigns for football, men\'s basketball, women\'s basketball, and other ticketed sports, as well as licensing and fundraising initiatives.
• Create synergy between digital marketing, organic social media, and traditional advertising (television and radio commercials, media trade opportunities) to maximize revenue streams.
• Collaborate with the ticket office to create and manage email marketing campaigns within the Paciolan and Eloqua systems to maximize revenue opportunities.
• Produce and facilitate a cohesive communication strategy for all revenue-generating initiatives, including email, direct mail, social media, mobile applications, and digital advertising campaigns for ticket sales, capital projects, fundraising, multimedia rights, and licensing.
• Conduct market research on fan engagement and customer behavior to improve retention, awareness, interest, and sales efforts; educate internal stakeholders on insights for developing incentive programs, pricing strategies, and marketing policies.
• Manage digital staff performance, career development, and adherence to job standards; responsible for all aspects of supervising the unit.
• Manage assigned unit budget and leverage resources across departments to create efficiencies in workflow, budget allocation, and information sharing.
• Develop internal processes to improve strategic planning, platform development, and technology investments.
• Coordinate cross-functional efforts with other internal units to ensure alignment with overall business objectives and marketing strategies.
• Guide day-to-day operations of the digital marketing team, including fan-facing content, storytelling, and campaigns that drive engagement and revenue growth; work cross-functionally with ticketing, development, sponsorships, and student engagement to ensure cohesive strategies.
• Build relationships with external companies and organizations, including non-campus affiliates, as necessary.
• Participate in game days/nights and other events to support marketing initiatives.
• Provide leadership and mentorship to a team of digital marketing professionals; make strategic decisions to drive fan growth while upholding departmental policies and driving innovation, collaboration, and effective audience targeting.

Required Qualifications

• Bachelor\'s degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, including email marketing, content creation, and analytics, preferably in a sports or entertainment context.
• Expertise in email marketing platforms (Paciolan, Eloqua, or similar) and marketing automation tools.
• Strong understanding of digital advertising, SEO/SEM, and paid social media strategies.
• Proven ability to track and analyze campaign performance with a focus on engagement, conversion, ROI/ROAS, and lead generation.
• Experience in developing and executing comprehensive marketing strategies across multiple digital channels.
• Strong written and verbal communication skills, with the ability to present insights and recommendations to leadership.
• Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
• Knowledge of fan engagement and customer behavior analysis to improve marketing efforts.
• Strong project management skills and attention to detail.
• Ability to work in a fast-paced environment, balancing competing priorities and deadlines.
• Knowledge of applicable NCAA and ACC rules and regulations.

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California\'s Compensation & Benefits website.

Under California law, UC Berkeley provides a reasonable estimate of the compensation range. The budgeted range for this position is $85,000 - $95,000, with the entire range $74,400 - $103,800.00. The position is exempt and paid monthly, full-time (40 hours/week), eligible for UC benefits.

How to Apply

To apply, please submit your resume and cover letter.

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Questions

If you need any accessibility accommodations during the application process, please contact the hiring department.