BODYBAR Pilates is hiring: Brand Content Specialist in Fort Worth

Overview

BODYBAR Pilates is a boutique fitness franchise delivering high-energy, community-focused reformer Pilates experiences. We are seeking a creative and detail-oriented Brand Content Specialist to support the execution of BODYBAR’s brand content strategy across digital and in-studio platforms. This role focuses on implementing national brand campaigns, coordinating content deployment, supporting franchisees, and ensuring consistent brand representation system-wide. The ideal candidate translates brand vision into engaging content with hands-on expertise in social platforms, digital tools, and storytelling.

Benefits

• Paid Holidays
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Wellness resources

Responsibilities

• Platform & Brand Management: Maintain BODYBAR's organic presence across Facebook, Instagram, TikTok, LinkedIn, YouTube, and emerging platforms.
• Execute the national content calendar in alignment with brand priorities, campaigns, and promotions.
• Balance daily posting and engagement with long-term campaign execution.
• Track engagement, growth, and performance across brand and studio pages; compile monthly reports for the Marketing Manager and VP.
• Audit studio social pages for brand consistency and provide training and support as needed.
• Identify and nurture influencer and local partnership opportunities to expand brand reach.
• Engage with BODYBAR’s online community by responding to comments, messages, and reviews in a timely, professional manner.
• Monitor platform trends and recommend strategies to keep content fresh and effective.
• Provide timely support during urgent or crisis-related communications.

• Franchisee Support: Lead social media onboarding for new studios, distribute monthly social calendars with templates, maintain an organized library of assets, curate user-generated content, troubleshoot Meta access or ad account issues, and provide training materials that reinforce brand guidelines across the franchise.

• Content Creation & Storytelling: Assist in planning and coordinating quarterly photo/video shoots, curate testimonials and influencer collaborations, support platform-specific content, produce engaging visuals and copy reflecting BODYBAR’s tone and voice, align with brand strategy and seasonal initiatives, and translate brand messaging into content strategies.

• Innovation & Collaboration: Research emerging platforms and trends, collaborate with PR and paid media partners, support franchise development marketing with content targeting prospective franchisees, prepare monthly content performance reports, and suggest strategies to optimize content effectiveness.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in content creation and social media management (franchise or multi-location brands preferred).
• Proficient with Meta, TikTok, LinkedIn, YouTube; experience with Meta Business Suite, Canva, Asana or Monday.com, and scheduling platforms.
• Excellent writing, brand aesthetics, and storytelling skills.
• Familiarity with UGC, influencer collaboration, and community engagement strategies.
• Comfortable in a fast-paced, entrepreneurial environment with cross-functional collaboration.
• Basic knowledge of performance analytics and ability to translate metrics into content insights.
• Experience working directly with franchisees or local operators.

Skills & Competencies

• Strong understanding of social media trends, engagement strategies, and content formats.
• Creative thinker with attention to detail and brand alignment.
• Strong organizational and time-management skills; ability to manage multiple priorities.
• Collaborative mindset to support franchisees and internal teams with content needs.
• Ability to maintain a consistent brand voice across formats and platforms.
• Passion for health, fitness, and boutique wellness brands; Pilates familiarity is a plus.

Work Environment

• Hybrid work structure, with a minimum of 2 days per week at BODYBAR headquarters in Fort Worth.

BODYBAR Pilates is a boutique fitness franchise. Locations are independently owned and may have varying perks, compensation, and employment requirements. Contact the location you are applying to directly for specifics.