Serigor Inc is hiring: Content Marketing Administrator (Onsite) in Wilmington

Overview

Content Marketing Administrator (Onsite) – Wilmington, Delaware. Fulltime.

Responsible for developing, implementing, and overseeing long-term digital marketing campaigns and short-term advertising techniques. This role drives traffic to the company website, creates content, manages social media, SEO, and email marketing. Also develops and implements traditional marketing print and other marketing strategies and campaigns. Establishes brand standards, ensuring strategic alignment, brand integrity, and a cohesive market presence.

Responsibilities

• General: Completes responsibilities promptly, completely, and accurately. Works effectively and harmoniously with co-workers. Punctual and consistent attendance. All work duties must be performed in the office unless a request to perform work duties from home has been submitted to and approved at the supervisor’s discretion.
• Marketing: Develop marketing and campaign strategies; conduct market research and stay up to date with industry trends to inform marketing strategies; optimize SEO to drive traffic to company websites; leverage analytics platforms (e.g., Google Analytics GA4 and internal CRM reporting) to measure traffic, engagement, and campaign effectiveness; design and maintain social media profiles and increase organic followers; use social media monitoring tools (e.g., Publer) to identify and implement effective strategies; design and maintain a company blog and develop market reports; develop and manage email campaigns including crafting content, managing mail lists, and tracking performance; develop traditional print and other marketing campaigns; identify online and print advertisement opportunities to maximize lead generation; communicate with clients to learn expectations and satisfaction; collaborate with senior management to align marketing strategies with company goals; ensure compliance with legal and ethical standards in digital marketing, copyright, and data protection laws; order marketing materials and review print and online ads; engage in industry conferences and trade shows to deepen marketing insights and enhance brand visibility.
• Content Creation: Manage company websites and social media platforms including content creation; author marketing literature (brochures, press releases, etc.); create and distribute shareable content and measure results; edit, proofread, and improve content on social media pages and websites; develop and maintain a social media calendar; create brand taglines, logos, and other promotional material.
• UX and Product Design: Collaborate in planning, creation, and refinement of UX/UI to enhance the functionality of company websites, web applications, or online services; develop and enhance websites based on feedback and testing; research user needs and challenges from a user-centered approach; structure digital products for ease-of-use; design visual elements; develop mockups and interactive models; perform user testing to verify usability.
• Instructional Design: Develop educational content (guides, instructional videos, webinars, infographics, and informative marketing content); measure engagement and track feedback to refine learning experiences and maximize customer impact.
• Customer Service and Office Support: Provide customer service support by addressing billing payments and resolving inquiries related to marketing content.

Required Skills/Abilities

• Work experience as a Marketing Manager or similar role.
• Deep understanding of digital marketing channels and tools.
• Knowledgeable in SEO.
• Expertise in social media platforms.
• Excellent verbal and written communication skills.
• Excellent organizational and time management skills.
• Strong analytical and data analysis skills.

Education/Experience

• Bachelor’s degree in marketing or related field required. Three or more years of demonstrated experience in digital marketing preferred.

Computer Skills

• Competency in Microsoft Word, Excel, and Outlook. Knowledge of content, website, and social media platforms (Facebook, Twitter, Google My Business, LinkedIn, Canva, Publer, GoDaddy, WordPress, Photoshop, Final Cut Pro, iMovie, etc.).

Work Environment

• Work environment characteristics are representative of those encountered while performing essential functions. Reasonable accommodations may be made to enable individuals with disabilities. The noise level is usually moderate.

Physical Demands

• Reasonable accommodations may be made to enable individuals with disabilities. The employee may occasionally lift and/or move up to 15 pounds. Visual requirements include close, distance, peripheral vision, and ability to adjust focus. The role requires sitting, using hands, reaching with arms, talking and hearing, and regular use of computers and office equipment. The employee may stand and walk occasionally.