Sr. Manager, NA Influencer & Creator Marketing, Retail & Outlet Job at Coach in

Sr. Manager, NA Influencer & Creator Marketing, Retail & Outlet

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Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands with optimism and a commitment to innovation and inclusion.

Position Summary
We are seeking a culturally connected and strategic Senior Manager to lead influencer and creator marketing across North America, with a focus on Fashion, Gaming, and Sports. This role will drive authentic storytelling and brand engagement through creator partnerships and North America community activations that resonate with diverse audiences. The ideal candidate is a trend-savvy marketer with deep roots in digital culture and a proven track record of building impactful influencer and creator programs. This role will work cross functionally with North America Marketing, Global Influencer, Global Social, Customer Experience and Buying teams to ensure alignment across product and storytelling initiatives.

Key Responsibilities

• Lead the development and execution of influencer campaigns across Fashion, Gaming, and Sports verticals.
• Identify and cultivate relationships with creators, NIL athletes, and fashion tastemakers who authentically align with brand values and cultural moments.
• Collaborate with the Global Influencer team to align on talent targets, campaign pulses, and global-to-local storytelling.
• Lead our Store Associate Influencer Program, optimizing content for use across all marketing channels including organic social, email, paid media, and ecomm.
• Partner with the Experiential and Events team to integrate influencer strategy into key brand activations, product launches, and cultural moments.
• Oversee talent briefing, content development, contract negotiation, and performance tracking in partnership with Global Influencer team.
• Partner with cross-functional teams (PR, social, creative, legal, media) to ensure content ladders up to broader brand and product narratives.

Community Engagement

• Build and scale North America community programs that foster loyalty and advocacy across key subcultures and interest groups.
• Activate grassroots and digital community moments around product drops, new store openings, brand events, WNBA moments, and cultural events.
• Monitor sentiment and feedback to inform future engagement strategies and content development.

Cultural Relevance & Trendspotting

• Stay ahead of emerging trends, platforms, and voices in fashion, gaming, and sports culture.
• Serve as an internal expert on creator economy shifts and community dynamics within these verticals.
• Provide strategic insights and POVs to inform campaign planning and brand positioning.

Measurement & Optimization

• Track KPIs and campaign performance using influencer marketing platforms and social listening tools.
• Deliver post-campaign reports with actionable insights and recommendations.
• Continuously test and optimize influencer and community strategies for impact and efficiency.

Qualifications

• Understanding of the social media ecosystem, gaming platforms (Sims, Bitmoji, N2K), and sports culture.
• Proven ability to lead cross-functional campaigns and manage multiple projects simultaneously.
• Strong communication, negotiation, and relationship-building skills.
• Experience with influencer platforms (e.g., TribeDynamics, CreatorIQ, Traackr, GRIN) and social analytics tools.
• Bachelor’s degree in Marketing, Communications, or related field

Preferred Skills

• Experience working with talent agencies, brand partners, and event producers.
• Familiarity with paid media amplification of influencer content.
• Passion for culture, storytelling, and building authentic brand communities.
• Background in fashion, streetwear, or entertainment marketing is a strong plus.

Our Competencies for All Employees

• Courage, Creativity, Customer Focus, Dealing with Ambiguity, Drive for Results, Interpersonal Savvy, Learning on the Fly

Our Competencies for All People Managers

• Strategic Agility, Developing Direct Reports and Others, Building Effective Teams

Coach is an equal opportunity and affirmative action employer. Employment decisions are based on qualifications and related requirements without regard to legally protected characteristics. For accommodations, contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com.

Visit Coach at www.coach.com.

Work Setup: Hybrid KS2

BASE PAY RANGE $115,000.00 to $130,000.00 annually

Benefits include medical, dental, vision, 401(k), parental leave, commuter benefits, disability insurance, and tuition assistance. For a complete list of U.S. Corporate Compensation & Benefits, please refer to the company site.