Media Associate, YouTube Paid Media Buying Job at Odesus, Inc. in El Segundo

Overview

Media Associate, YouTube Paid Media Buying

One of the largest consumer products companies in the world is looking to hire a Media Associate in El Segundo, CA to work with the internal YouTube Paid Media buying team across various brands. This candidate will be in the YouTube space and assist the team in campaign optimizations.

The position requires experience with Google Ads Manager and Paid Search. This will be a 3 month contract to start and will work onsite Monday through Thursday, remote on Fridays.

Base pay range: $30.00/hr - $40.00/hr

Direct message the job poster from Odesus, Inc. to learn more about the role and application.

Location: El Segundo, CA

Refer to the job posting for additional context and disclosures.

Highlights of skills needed

• Skillful in Google Ads & Manager/Editor
• Excel experience with Pivot Tables is a plus
• Headlines and Description experience is needed
• Proficient knowledge in Google Ads Manager/Google Editor
• Campaign setup, keyword research, ad creation, and bid management
• Experience with Paid Search / video campaigns is a plus
• Paid Search campaign setup is like YouTube within Google Ads
• Hands-on optimizations for international brands (EMEA, APAC, LATAM)
• Optimizations include analyzing data in Excel and creating pivot tables to determine what videos should be paused if not meeting KPIs
• Creating YouTube ad copy for videos that will be supported in paid campaigns
• Creating headlines and descriptions for videos
• Knowledge of ad placements: In Feed (within search results), Instream (Skippable 5-second ads)
• Demand Gen: new AI campaign that runs on both placements

What Your Impact Will Be

• Assist in translating media buying strategy into campaign builds within Google Ads, including creation, trafficking, optimizations, and pacing across key drivers & content series
• Monitor competitors and macro trends and suggest campaign optimizations as needed
• Make real-time optimizations to maximize channel performance and media efficiency
• Collaborate with wider Integrated Marketing Communication teams to drive better YouTube paid media campaigns
• Assist Sr Media Partners by setting up campaign builds in the system: determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A/B testing plans
• Support Sr Media Partners on weekly reporting calls for each brand

Qualifications

• Bachelor's degree in Marketing/Business/Communications or related preferred
• 1-2 years of overall experience with 1-2 years of YouTube media buying and execution required; Toy/Kid, Entertainment or Retail experience a plus
• Knowledge of YouTube platform, Google Ads, Google Display & Video 360 Software, and YouTube analytics platforms
• Knowledge of SEO practices, keyword research, and content optimization
• Skilled at Microsoft Excel reporting (calculations, pivot tables, etc.)

Seniorilty and Employment

• Seniority level: Associate
• Employment type: Contract

Job function and Industries

• Job function: Marketing, Purchasing, and Product Management
• Industries: Retail, Consumer Services, Technology, Information and Media

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