Overview
Social Media Manager to oversee the online presence of Rate Loan Officers across platforms including Instagram, Facebook, LinkedIn, YouTube, TikTok, and more. The role involves crafting and executing social media strategies, developing personal branding, producing engaging content, and optimizing performance to enhance the Loan Officers’ digital presence. The Social Media Manager will collaborate with the department director to communicate Brand Lab services, assist in creating and executing a company-wide social media course, and support executive administrative and scheduling tasks.
Key Responsibilities
- Profile Management: Oversee daily management and optimization of Loan Officer profiles across social platforms.
- Brand Development: Strategize and build a compelling personal brand for Loan Officers to increase visibility and engagement.
- Content Creation: Design and produce high-quality content including static graphics, Reels, and multimedia assets using tools like Canva.
- Social Media Strategy: Develop and maintain a social media calendar aligned with broader marketing strategies.
- Audience Engagement: Drive engagement by posting, interacting with followers, and responding to comments.
- Analytics & Reporting: Track performance metrics, analyze data, and generate reports to guide content and campaign decisions.
- Industry Awareness: Stay current with trends, tools, and best practices in social media and digital marketing.
- Training Support: Assist in delivering training and guidance to Loan Officers on social media best practices and digital branding.
- Creative Ideation: Collaborate on innovative ideas to elevate the Loan Officer brand through campaigns and content.
- Program Support: Help promote and sell the Brand Lab program to the company.
- Course Development: Contribute to planning and implementation of a company-wide social media course.
- Administrative Support: Provide executive assistant and scheduling support to the Brand Lab social media and production team as needed.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Graphic Design, Communications, or related field.
- Minimum of 2 years of experience in social media marketing and management.
- Strong written and verbal communication skills; ability to convey ideas clearly and effectively.
- Proficiency in major social platforms and scheduling tools.
- Strong graphic design skills, particularly using Canva.
- A passion for social media and digital marketing.
- Experience in the mortgage industry is a plus.
Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.
Benefits include a comprehensive program to eligible employees: 401(k) participation, vacation, medical/dental/vision/prescription coverage, flexible benefits, life insurance, critical care insurance, personal accident insurance, commuter benefits, pet insurance, time off and leave provisions, well-being resources, and other supplemental benefits.
Applications are being accepted on an ongoing basis.
Please note: This description reflects the current role requirements and may be updated as needed.