Amazon is hiring: Sports Lifecycle Marketing Manager, Prime Video LATCANZ in New

Sports Lifecycle Marketing Manager, Prime Video LATCANZ

Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers a wide range of Prime Original TV shows and Movies. The LATCANZ Central Marketing Team drives customer growth and engagement across multiple marketing channels for the LATCANZ Region (MX, BR, LATAM, CA, AU, NZ) with colleagues globally. The team collaborates across content acquisition, production, marketing, and other key functions to grow Prime Video sports programming and partnerships across Prime Video properties and related platforms. This role focuses on managing all sports-related communications across outbound and cross-site channels to optimize acquisition of new Prime Video customers through sports properties, drive engagement with the PV Hub, and reduce attrition of sports-driven customers.

Responsibilities

• Own the customer lifecycle marketing strategy for Sports driven customers, including season launch support, customer onboarding, in-season engagement and churn prevention.
• Lead the complete campaign creation and execution. Manage key inputs including: targeting and segmentation, messaging, localization, creative, content/design, and planning.
• Execute new outbound and out-of-app best practices, driving scalability and automation across LATCANZ.
• Be responsible to QA and approve campaigns. Ensuring campaigns are executed to the highest standard across all marketing channels.
• Deep dive analysis providing data based recommendations, and partner with BI to understand advanced campaign performance.
• Work closely with other channel leads, as well as peers in other regions within Prime Video and Amazon to ensure key launches and partnerships are supported.
• Work with Product Teams to drive automation when possible across the campaigns we design to drive customer retention.

BASIC QUALIFICATIONS

• 5+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables), using data and metrics to drive improvements.

PREFERRED QUALIFICATIONS

• Experience in digital marketing and content production timelines and process.

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