THE CHARLES GROUP is hiring: Senior Growth Marketer & Paid Media Specialist in N

Overview

The Charles Group is seeking a Senior Growth Marketer & Paid Media Specialist. You are an advertising enthusiast who gets excited about discovering new ways to reach audiences across platforms. You have a knack for managing ad budgets, staying on top of emerging social media trends and delivering results.

Compensation

This range is provided by THE CHARLES GROUP. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: $95,000.00/yr - $110,000.00/yr

What We're Looking For

• Hands-on expertise with Meta Ads Manager, Google Ads (Search, Display, YouTube), LinkedIn Ads; plus experience with TikTok, Snapchat, and programmatic DSPs (DV360, The Trade Desk)
• Proficiency with campaign management tools: Smartly, Skai/Kenshoo, Marin, or similar
• Advanced knowledge of conversion tracking and attribution setups (Google Tag Manager, GA4, Meta CAPI, Floodlight, UTMs, server-side tagging)
• Experience using measurement & reporting tools: Looker Studio, Supermetrics, Tableau, Power BI, or equivalent
• Familiarity with CRM + marketing automation integrations (HubSpot, Salesforce Marketing Cloud, Marketo) to connect paid campaigns with lifecycle data
• Strong command of audience management systems: custom audiences, CDPs (Segment, BlueConic, Tealium), DMPs where relevant
• Competence in testing & experimentation frameworks (Google Optimize, Optimizely, VWO, or platform-native A/B testing)
• Working knowledge of cloud/data environments (BigQuery, Snowflake) and comfort with SQL or Python for ad hoc analysis is a plus

What You'll Do

• Design, launch, and manage multi-platform paid campaigns using both native platforms and third-party bid/optimization tools
• Implement tracking and data pipelines with GTM/GA4, server-side tagging, and CRM integration
• Develop and maintain real-time dashboards via Looker Studio, Tableau, or Super metrics
• Optimize campaigns by leveraging bid automation, pacing tools, and budget allocation software
• Collaborate with analytics teams on incrementally testing, MMM, and attribution modelling
• Partner with creative teams to ensure assets are optimized for platform-specific formats and performance tested
• Stay on top of ad tech, privacy changes (iOS ATT, GDPR, CCPA), and new measurement solutions to future-proof campaigns

Required Experience

• 5+ years agency or multi-brand media buying experience across paid social, paid search, and programmatic
• Deep platform experience in Meta Ads Manager & Google Ads; demonstrated use of LinkedIn, TikTok, and DV360
• Strong understanding of cross-channel attribution, incrementally testing, and advanced bid strategies
• Proven ability to integrate paid media with CRM and lifecycle marketing systems
• Hands-on with reporting automation (Looker Studio, Tableau, Super metrics) and data QA across multiple platforms
• Familiarity with budget pacing tools and financial reporting systems (e.g., MediaOcean, Prisma) a plus
• Experience managing data hygiene and governance in CRM/CDP systems linked to advertising audiences
• Ability to present highly technical findings to senior stakeholders with clarity

Working hours

Working hours for this role are 9am-6pm EST. (No matter location)