Manager, Audience Job at IPG Mediabrands in New York

Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable brands across automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Summary

The Manager, Audience Analytics, will be responsible for driving key development across the client's database marketing initiatives. This person will participate in identifying and activating high value prospect audience segments across various media platforms. The ideal candidate must be able to proactively communicate ideas and opportunities and build strong relationships with internal and external partners. A successful candidate has very strong technical and analytic skills balanced with business savvy and strong communication skills.

Responsibilities

• Serve as a strategic partner in aligning audience analytics with client's business goals and objectives
• Lead complex client engagements across a variety of projects related to the client's data management platform
• Oversee audience creation process by developing and maintaining project roadmaps tracking the development and deployment of custom audience solutions
• Contribute to the continued development and enhancement of audience analytics services including building of reports and dashboards
• Generate effective data visualizations and analytical insights from multiple data sources including first party CRM data
• Collaborate with planning, strategy, research, programmatic and investment teams to effect improvements on our client's business goals
• Mentor and manage junior team members' development in analytical and professional realms
• Apply substantial independent critical thinking, and from the analyses, uncover media and marketing communications opportunities
• Contribute to the department's overall capabilities and understanding of media and communications channels

Required Skills & Experience

• Bachelors in Quantitative or Science Discipline (Statistics, Mathematics, Economics, Engineering, Information Systems preferred)
• 3+ years experience required in Analytics
• Media Agency or Media Technology background required
• Experience in developing and managing project plans and/or project roadmaps
• Basic understanding of modeling techniques including Regression, Exponential Smoothing, ARIMA, Decision Tree, Random Forest etc.
• Experience working with analytical software and systems such as Alteryx, Tableau, AWS, BigQuery
• Proficiency in SQL required, R or Python strongly preferred
• Strong expertise in Excel required (complex formulas and data automation skills; VBA coding preferred)

Desired Skills & Experience

• Proficiency in SQL required, R or Python strongly preferred
• Strong expertise in Excel required (complex formulas and data automation skills; VBA coding preferred)
• Experience working with Media Ad Server, Platform, Website data and Clean Rooms preferred

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We value diverse backgrounds and lived experiences and recognize the unique value each person brings to our community. We encourage you to apply, as unique perspectives are welcomed. We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. You will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days to support well-being. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on actual ranges for current/former employees, market considerations, budgetary considerations, tenure and standing with the Company, and the employee's/applicant's skill set, level of experience and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by law. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act. For applicants in the United States: please email accommodation@mbww.com for an accommodation to apply.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. The company employs more than 18,000 professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range

$90,000 $100,000 USD

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