DVMelite
The Social Media Specialist's role is responsible for creating and executing social media content for the agency's client portfolio in adherence with existing DVM Elite strategies. The primary goal is to create engaging social media campaigns with eye-catching graphics for privately owned practices in the animal and human health industries. You'll work closely with the client-facing digital marketing specialist to develop content strategies, manage clients' online presence, and bring their brand to life across key social media platforms.
Social Media Marketing Key Responsibilities:
- Content creation & execution: Topic ideation, maintaining content calendars, writing persuasive post copy and curating images or other design elements for various social media platforms; in addition to post scheduling (up to 10 client segments receive 1 post per day)
- Campaign implementation: Apply client branding with light customization to pre-approved campaign templates
- Performance: Stay informed of monthly highlights and lowlights to share wins or issues with the marketing team.
- Cross-collaboration: Work with marketing teammates to align topics and content calendar for a cohesive strategy (blogs & email marketing)
- Platform management: Manage business profiles on social platforms like Facebook, Instagram, YouTube, Google Business profiles.
- Trend and competitor analysis: Stay updated on emerging trends, platform updates, and industry best practices. Analyze competitors' social media presence to identify opportunities and improve strategies.
- Social media skills: Has existing proven experience and knowledge of social media principles, strategies, and trends.
- English Copywriting skills: Well-versed in writing persuasive, compelling, and error-free copy for various social media tactics and campaigns targeted to a US or Canada-based audience.
- Strong Design skills: Has proven social media design skills and familiarity with Canva.
- Technical skills: Ensures accuracy in scheduling posts and content.
- Project management skills: Handling multiple /tasks at once. Planning and organizing time effectively to meet deadlines and goals/KPIs.
- Strategic thinking: Ensure social media tactics are well-executed and aligned with broader business goals. Anticipate challenges and adapt campaigns to evolving trends or obstacles.
- Tool Experience: has experience with creating social media images in Canva and with Sprout Social to schedule out/manage posts. Familiar with HubSpot.
Collaboration and teamwork
- Ability to work seamlessly with diverse team members across departments.
- Willingness to share ideas and support team goals.
- Strong verbal and written communication to convey ideas clearly.
- Ability to provide constructive feedback and accept it gracefully.
- Calm under pressure in a fast-paced or changing environment.
- Flexible with shifting goals and timelines.
- Open to learning new tools, strategies, and processes.
- Approaches challenges with optimism and a problem-solving mindset.
- Understands and values the perspectives of others and fosters respect.
- Skilled in resolving conflicts and maintaining positive team dynamics.
- Takes ownership of tasks and follows through to completion.
- Demonstrates reliability and responsibility in a team setting.
Able to successfully work in a remote team and remote environment. Able to meet deadlines and work autonomously with little oversight. Able to maintain professionalism during video calls including having your camera on for all meetings.
DVM Elite Who We ARE!
Cultural and Organizational Fit:
Making a BIG Positive Impact on the World: Driven by a purpose larger than themselves.
Overdelivering and WOWing at Every Turn: Go the extra mile for members and teammates.
Boldly Innovating and Quickly Implementing: Embrace creativity and confidently share new ideas.
Building Open, Honest, and Positive Relationships:< Collaboration. Foster trust and open communication and contribute to a positive work environment.
Being the BEST They Can Be-Personally & Professionally: Embrace opportunities to learn, improve, and excel.