Senior Product Manager, Lifecycle Marketing

Overview

Senior Product Manager, Lifecycle Marketing

Lennar is one of the nation's leading homebuilders, dedicated to creating extraordinary experiences for their Homeowners, Communities, and Associates. They are looking for a creative and ambitious Product Manager to lead their Marketing Enablement efforts, focusing on building intelligent, personalized, and scalable customer experiences through marketing technologies.

Responsibilities

• Own the end-to-end product lifecycle for marketing enablement tools and platforms.
• Develop and execute a strategic roadmap for personalized, data-driven marketing journeys, with a focus on 1:1 customer experiences.
• Lead initiatives around customer segmentation, persona development, and reactivation strategies across digital touchpoints.
• Champion and implement hyper-personalization strategies to deliver the right message, to the right customer, at the right time.
• Ensure seamless data orchestration across systems including Salesforce, CDPs (like mParticle), and other marketing technologies.
• Translate high-level business goals into detailed product and technical requirements, working cross-functionally to execute with speed and quality.
• Explore and integrate AI-powered solutions to enhance marketing automation, optimization, and customer engagement.

Qualifications

• Required:
• 5+ years of experience in product management, preferably with a focus on backend marketing platforms or enablement tools.
• Deep expertise with Salesforce Marketing Cloud, CDPs (like mParticle), and marketing automation ecosystems.
• Strong product leadership with the ability to prioritize work, manage stakeholder expectations, and deliver consistent results in a fast-paced environment.
• Familiarity with tools such as Qualtrics, customer journey mapping software, and marketing analytics platforms.
• Excellent communication and stakeholder management skills youre comfortable driving alignment across teams, from engineers to executives.
• A strategic thinker who thrives in ambiguity, with a bias toward action and a passion for solving real customer problems.
• Youre customer-obsessed, results-driven, and excited by the opportunity to build smarter marketing experiences through technology.
• Bachelor's degree required.

Company

Company: One of the Nation's leading homebuilders providing homes for first-time, move-up, luxury, urban and active adult buyers. Founded in 1954, the company is headquartered in Miami, Florida, USA, with a team of 10001+ employees. The company is currently Public Company. Lennar has a track record of offering H1B sponsorships.

Job Details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Product Management

Industries: Software Development

Locations: Plano, TX; Richardson, TX; Irving, TX; Dallas, TX; Lewisville, TX (salary ranges vary by location)

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